참고문헌
- Ahn, K. H., & Lee, J. H. (2010). The influence of consumer need satisfaction and star traits on consumer attachment to star brand and consumer response to product brand sponsored by star brand. Korean Journal of Marketing, 12(1), 51-79.
- Ahn, K.-H., Lee, J.-E., & Jeon, J.-E. (2009). The path model of brand attitude and brand attachment. The Korean Journal of Advertising, 20(5), 67-89.
- Ahn, S. H. (2018, September 21). 유통과 인플루언서의 만남 [Meeting between retailing and influencers]. THE PR NEWS. Retrieved from http://www.the-pr.co.kr/news/articleView.html?idxno=41038
- Ahn, S. Y. (2019). Influential factors and the results of human brand attachment: Focusing on social influencers (Unpublished master's thesis). Chungnam National University, Daejeon.
- An, D., & Kim, S.-h. (2011). Factors influencing mobile commerce adoption in Korea: The gender gap. Advertising Research, (88), 7-36.
- An, E. J., & Lee, H. T. (2014). Influential factors and the results of human brand attachment. Journal of Korean Marketing Association, 29(3), 119-146.
- Beom, S. K. (2013). 심리학이 소비자에 대해 가르쳐준 것들 [What psychology taught consumers]. Seoul: Badabooks.
- Bowlby, J. (1969). Attachment and loss, Vol. 1: Attachment. New York, NY: Basic Books.
- Byun, S. W. (2019). The influence of YouTube attributes on the purchase intention of fashion products: The mediating effect of content flow and channel continuance usage intention (Unpublished doctoral dissertation). Kyung Hee University, Seoul.
- Choi, J., & Cheong, Y. (2017). The study on the strategies of beauty influencer marketing: Mass media vs. social media. The Korean Journal of Advertising, 28(4), 47-72. doi:10.14377/KJA.2017.5.31.3
- Choi, J., & Kang, H. K. (2017, September 15). 소셜 인플루언서를 활용한 미국 시장 진출 전략(Global Market Report 17-033) [Strategies to advance into the US market using social influencer (Global Market Report 17-033)] [PDF document]. KOTRA. Retrieved from https://news.kotra.or.kr/user/reports/kotranews/20/ usrReportsView.do?reportsIdx=8155
- Csikszentmihalyi, M. (1975). Play and intrinsic rewards. Journal of Humanistic Psychology, 15(3), 41-63. doi:10.1177/002216787501500306
- Deci, E. L., & Ryan, R. M. (1980). Self-determination theory: When mind mediates behavior. The Journal of Mind and Behavior, 1(1), 33-43.
- Deci, E. L., & Ryan, R. M. (2000). The what" and "why" of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry: An International Journal for the Advancement of Psychological Theory, 11(4), 227-268. doi: 10.1207/S15327965PLI1104_01
- DMC MEDIA. (2019, July 15). 2019 소셜 미디어 이용 행태 및 광고 접촉 태도 분석 보고서_요약본 [2019 social media usage behavior and advertising contact attitude analysis report_Summary] [PDF document]. DMC REPORT. Retrieved from https://www.dmcreport.co.kr/report/undefined/freeView?reportcode=DMCSRF200016002&drtopdeth=RPT_TYPE_
- Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). Consumer behavior (5th ed.). Chicago, IL: Dryden Press.
- Gilligan, C. (1982). In a different voice: Psychological theory and women's development. Cambridge, MA: Harvard University Press.
- Han, K.-H. (2019). The impact of characteristics of fashion influencer. Journal of Digital Contents Society, 20(11), 2243-2254. doi:10.9728/dcs.2019.20.11.2243
- Han, S. S., & Lee, S. C. (2018). SPSS / AMOS를 활용한 간호 . 보건 통계분석 (개정판) [Statistical analysis of nursing and health using SPSS / AMOS (Rev. ed.)]. Seoul: Hannarae Academy.
- Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68. doi:10.2307/1251841
- Honda, T. (2008). Influencer marketing (S. W. Jung, Trans.). Seoul: Kyungyoungjeongsin. (Original work published 1970)
- Hwang, Y. H. (2020, March 13). Influenseller 품은 커머스 플랫폼 전성시대 [The golden age of commerce platforms embracing influenseller]. Fashion Insight. Retrieved from http://www.fi.co.kr/main/view.asp?idx=68757
- Hwang, Y. M., & Lee, K. C. (2019). Exploring the analysis of male and female shopper's visual attention to online shopping information contents: Emphasis on human brand image. The Journal of the Korea Contents Association, 19(2), 328-339. doi:10.5392/JKCA.2019.19.02.328
- Jeon, W. W. (2013). A study on how SNS information characteristics and benefits sought have influence on the favorability and the word of mouth intention of male office workers for cosmetic-Centered on moderating effect in accordance with SelfMonitoring- (Unpublished master's thesis). Sungkyunkwan University, Seoul.
- Ji, H. L. (2019). Effects of Instagram fashion influencers' characteristics and types on information acceptance, continued use and purchase intention (Unpublished master's thesis). Kyung Hee University, Seoul.
- Kang, J. (2018). A study on the effects of Wanghong image components on purchase intention, brand attitude, and online word of mouth of Chinese SNS users (Unpublished master's thesis). Hanyang University, Seoul.
- Kim, E., & Lee, J. H. (2019). Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers -. The Research Journal of the Costume Culture, 27(5), 479-495. doi:10.29049/rjcc.2019.27.5.479
- Kim, H.-R., & Kim, B.-S. (2011). The relations among consumer need satisfaction, sports star brand attachment and consumer behavior intention in product brand sponsored by sports start brand. Korean Journal of Sport Management, 16(6), 43-57.
- Kim, H.-S. (2012). A study on use motivation of SNS and communication behavior. Journal of the Korea Academia-Industrial cooperation Society, 13(2), 548-553. doi:10.5762/KAIS.2012.13.2.548
- Kim, J.-Y. (2010). Influence upon brand commitment, made by dual channel of brand attitude and brand attachment through on-line brand experience. Management Information Review, 29(3), 123-146. doi:10.29214/damis.2010.29.3.006
- Kim, T. Y. (2020). Male consumer's perceptions of fashion brands' advertising investment and brand equity. Fashion & Textile Research Journal, 22(2), 192-201. doi:10.5805/SFTI.2020.22.2.192
- Kim, W. B. (2018). The effects of SNS fashion influencer's authenticity and fanship (Unpublished master's thesis). Seoul National University, Seoul.
- Kim, W. B., & Choo, H. J. (2019). The effects of SNS fashion influencer authenticity on follower behavior intention-Focused on the mediation effect of fanship-. Journal of the Korean Society of Clothing and Textiles, 43(1), 17-32. doi:10.5850/JKSCT.2019.43.1.17
- Ko, E., & Kwon, J. (2006). Impact of characteristics of fashion on-line community on the community commitment and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 30(4), 644-654.
- Kwak, D.-s., Yim, K.-h., & Kwon, J.-H. (2013). Study on the influence of enterprise features of SNS service on relationship commitment and on-line word-of-mouth. The Journal of Digital Policy & Management, 11(5), 225-235. doi:10.14400/JDPM.2013.11.5.225
- Kwon, D. S., Kim, J., Yu, C. H., & Kim, S. J. (2011). An empirical study applying the self-determination factors to flow and satisfaction of smartphone. The Journal of Society for e-Business Studies, 16(4), 197-220. doi:10.7838/jsebs.2011.16.4.197
- Laroche, M., Saad, G., Kim, C., & Browne, E. (2000). A crosscultural study of in-store information search strategies for a Christmas gift. Journal of Business Research, 49(2), 113-126. doi:10.1016/S0148-2963(99)00008-9
- Lenney, E., Gold, J., & Browning, C. (1983). Sex differences in self-confidence: The influence of comparison to others' ability-level. Sex Roles, 9(9), 925-942. doi:10.1007/BF00290054
- McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310-321. doi:10.1086/209217
- Meyers-Levy, J., & Maheswaran, D. (1991). Exploring differences in males' and females' processing strategies. Journal of Consumer Research, 18(1), 63-70. doi:10.1086/209241
- Morrow, P. C., McElroy, J. C., Stamper, B. G., & Wilson, M. A. (1990). The effects of physical attractiveness and other demographic characteristics on promotion decisions. Journal of Management, 16(4), 723-736. doi:10.1177/014920639001600405
- Oh, J. Y., & Sung, Y. H. (2018). Type of influencer and the attention of media engagement impact on consumer evaluation. Journal of Cultural Product & Design, 54, 165-176. doi:10.18555/kicpd.2018.54.16
- Ohanian, R. (1991). The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of Adver-tising Research, 31(1), 46-54.
- Park, J. H. (2019). The effect of influencer's quality on consumer behavioral intention: Focused on theory of planned behavior (TPB) (Unpublished master's thesis). Korea University, Seoul.
- Park, J.-w., Yoon, S.-J., & Choi, D.-C. (2003). A study on consumer purchase intention using a flow. Journal of Global Academy of Marketing Science, 12(1), 59-75. doi:10.1080/12297119.2003.9707204
- Park, S. Y., & Kim, J. M. (2017). Effects of male consumers' lifestyle on the use of fashion/beauty one-person media. Journal of Basic Design & Art, 18(6), 235-244.
- Rho, T. (2013). A study on the role of perceived self-determination in relationship marketing: Longitudinal approach in relationship development and maintenance phase (Unpublished doctoral dissertation). Pusan National University, Busan.
- Ryu, C. (2011). The effects of self-determination on flow and satisfaction of smart phone (Unpublished master's thesis). Kyung Hee University, Seoul.
- Shashaani, L., & Khalili, A. (2001). Gender and computers: similarities and differences in Iranian college students' attitudes toward computers. Computers & Education, 37(3-4), 363-375. doi:10.1016/S0360-1315(01)00059-8
- Shin, B. (2018). The attitude and purchase intention toward advertising contents of social media influencer: Empirical analysis of elaboration likelihood model and persuasion knowledge (Unpublished master's thesis). Chosun University, Gwangju.
- Son, D. J. (2018). A study on reliability factors of commercial content by digital influencer - Focused on branded content by YouTube creator - (Unpublished doctoral dissertation). Kyung Hee University, Seoul.
- Suk, S., & Lee, Y.-J. (2018). Male consumers' clothing consumption values and perceived importance of store attributes by store type preferences. Journal of Fashion Business, 22(5), 15-31. doi:10.12940/jfb.2018.22.5.15
- Thomson, M. (2006). Human brands: Investigating antecedents to consumers' strong attachments to celebrities. Journal of Marketing, 70(3), 104-119. doi:10.1509/jmkg.70.3.104
- Thomson, M., Maclnnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. doi:10.1207/s15327663jcp1501_10
- Yang, D. Y. (2019). The influence of SNS influencers' characteristics as advertisement model on advertisement attitudes and purchase intention according to their involvement - Focusing on beauty influencers - (Unpublished master's thesis). Hongik University, Seoul.
- Yoo, S. A. (2018). A study on the effect of how the image of social influencers at beauty products on the corporate image and the intention of purchasing products - Based on Instagram (Unpublished master's thesis). Chung-Ang University, Seoul.