References
- Ahn, Y.-J., Kim, I., & Lee, T. J. (2016). Exploring visitor brand citizenship behavior: The case of the 'MICE city Busan', South Korea. Journal of Destination Marketing & Management, 5(3), 249-259. https://doi.org/10.1016/j.jdmm.2016.01.002
- Arora, R., & Stoner, C. (1996). The effect of perceived service quality and name familiarity on the service selection decision. Journal of Services Marketing, 10(1), 22-34. https://doi.org/10.1108/08876049610106699
- Babin, B. J., & Babin, L. (2001). Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value. Journal of Business Research, 54(2), 89-96. https://doi.org/10.1016/S0148-2963(99)00095-8
- Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. https://doi.org/10.2307/1252042
- Brodie, R. J., Whittome, J. R., & Brush, G. J. (2009). Investigating the service brand: A customer value perspective. Journal of Business Research, 62(3), 345-355. https://doi.org/10.1016/j.jbusres.2008.06.008
- Cermak, D. S., File, K. M., & Prince, R. A. (1994). Customer participation in service specification and delivery. Journal of Applied Business Research, 10(2), 90-97. https://doi.org/10.19030/jabr.v10i2.5942
- Chang, T. Z., & Wildt, A. R. (1996). Impact of product information on the use of price as a quality cue. Psychology & Marketing, 13(1), 55-75. https://doi.org/10.1002/(SICI)1520-6793(199601)13:1<55::AID-MAR4>3.0.CO;2-O
- Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
- Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Lawrence Earlbaum Associates. NJ: Hillsdale, 20-26.
- Danaher, P. J., & Mattsson, J. (1998). A comparison of service delivery processes of different complexity. International Journal of Service Industry Management. 9(1), 48-63, https://doi.org/10.1108/09564239810199941
- Duffett, R. G. (2017). Influence of social media marketing communications on young consumers' attitude. Young Consumers, 18(1), 19-39. https://doi.org/10.1108/YC-07-2016-00622
- Falk, R. F., & Miller, N. B. (1992). A Primer for Soft Modeling. US: University of Akron Press.
- Barrett, L. F. (2004). Feelings or words? Understanding the content in self-report ratings of experienced emotion. Journal of Personality and Social Psychology, 87(2), 266-281. https://doi.org/10.1037/0022-3514.87.2.266
- Grace, D., & O'cass, A. (2005a). Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106-116. https://doi.org/10.1108/10610420510592581
- Grace, D., & O'Cass, A. (2005b). Service branding: consumer verdicts on service brands. Journal of Retailing and Consumer Services, 12(2), 125-139. https://doi.org/10.1016/j.jretconser.2004.05.002
- Ha, D.-H. (2009). The effects of brand evidence on brand value, customer satisfaction and brand verdict in the hotel industry. Journal of Tourism Study, 24(3), 281-306.
- Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage Publications.
- Hansen, M. H., Morrow, J., & Batista, J. C. (2002). The impact of trust on cooperative membership retention, performance, and satisfaction: An exploratory study. International Food and Agribusiness Management Review, 5(1), 41-59. https://doi.org/10.1016/S1096-7508(02)00069-1
- Hellriegel, D., Slocum, J. W., & Woodman, R. W. (2001). Organization behavior. US: South Western Collage Publishing.
- Jang, S. S., & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants. Journal of Business Research, 62(4), 451-460. https://doi.org/10.1016/j.jbusres.2008.01.038
- Janiszewski, C., & Van Osselaer, S. M. (2000). A connectionist model of brand-quality associations. Journal of Marketing Research, 37(3), 331-350. https://doi.org/10.1509/jmkr.37.3.331.18780
- Jayanti, R. K. (1995). The impact of affective responses on physician evaluations: an exploratory study. Health Marketing Quarterly, 12(3), 49-62. https://doi.org/10.1300/J026v12n03_06
- Jeon, G.-Y., & Ha, D.-H. (2009). Effects of brand evidence on emotion, brand satisfaction and customer loyalty in family restaurants. Korean Journal of Food and Cookery Science, 25(2), 206-218.
- Jung, J.-H., & Kim, I.-S. (2015). Exploring visitors' brand development formation via city Brand evidence: The case of the "MICE city Busan" brand. International Journal of Tourism Management and Science, 30(1), 273-292.
- Keaveney, S. M. (1995). Customer switching behavior in service industries: an exploratory study. Journal of Marketing, 59(2), 71-82. https://doi.org/10.2307/1252074
- Keller, K. L., Parameswaran, M., & Jacob, I. (2011). Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Pearson Education India.
- Khodadadi, B., & Abdsabour, F. (2015). The effect of service brand dimension on customer's loyalty (Case study: branches of Mellat bank in Guilan province). DU Journal, Humanities and Social Sciences, 8(6), 171-181.
- Kim, E.-J., Kim, S.-H., & Lee, Y.-K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management, 28(7), 765-784. https://doi.org/10.1080/19368623.2019.1567431
- Krystallis, A., & Chrysochou, P. (2014). The effects of service brand dimensions on brand loyalty. Journal of Retailing and Consumer Services, 21(2), 139-147. https://doi.org/10.1016/j.jretconser.2013.07.009
- Lee, H.-S., Jeong, B.-K., & Kim, J.-H. (2012). The effect of servicescape on hotel trust and customer satisfaction in Deluxe hotel ballroom. Journal of Tourism Management Research, 16(4), 253-275.
- Lee, M.-H. (2015). The effects of food service companies' customer experience management on brand evidence and selfesteem. Journal of Hotel & Resort, 14(4), 309-331.
- Lee, M.-H., & Jin, Y.-H. (2011). The effects of brand evidence on the brand trust, switching cost, attractiveness alternatives, and brand loyalty in the hotel firms. Journal of Foodservice Management Society of Korea, 14(5), 197-220.
- Lee Y.-K., Lee C.-K., Lee S.-K., Babin B.J. (2008). Festivalscapes and patrons' emotions, satisfaction, and loyalty. Journal of Business Research. 61(1), 56-64. https://doi.org/10.1016/j.jbusres.2006.05.009
- Low, G. S., & Lamb, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370. https://doi.org/10.1108/10610420010356966
- Peng, C., & Kim, Y. G. (2014). Application of the stimuliorganism-response (SOR) framework to online shopping behavior. Journal of Internet Commerce, 13(3-4), 159-176. https://doi.org/10.1080/15332861.2014.944437
- Salari, A., & Motiee, A. (2015). Investigating the impact of brand dimensions on brand loyalty empirical evidence from Iranian service sector. International Journal of Academic Research, 7(1), 320-326.
- Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. https://doi.org/10.1080/13527266.2013.871323
- Seitz, S. J., Lord, C. G., & Taylor, C. A. (2007). Beyond pleasure: Emotion activity affects the relationship between attitudes and behavior. Personality and Social Psychology Bulletin, 33(7), 933-947. https://doi.org/10.1177/0146167207301025
- Tenenhaus, M., Vinzi, V. E., Chatelin, Y.-M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159-205. https://doi.org/10.1016/j.csda.2004.03.005
- Vinzi, V. E., Trinchera, L., & Amato, S. (2010). PLS path modeling: from foundations to recent developments and open issues for model assessment and improvement. In Handbook of Partial Least Squares(pp. 47-82), Berlin, Heidelberg: Springer.
- Wang, S., Lee, Y.-K., & Kim, S.-H. (2018). Effects of franchise restaurant selection attributes on perceived value, customer satisfaction and loyalty, Korean Journal of Franchise Management, 9(4), 7-19. https://doi.org/10.21871/KJFM.2018.12.9.4.7
- Zhang, Y., & Wang, L. (2019). Influence of sustainable development by tourists' place emotion: Analysis of the multiply mediating effect of attitude. Sustainability, 11(5), 1384. https://doi.org/10.3390/su11051384
- Zolkepli, I. A., & Kamarulzaman, Y. (2015). Social media adoption: the role of media needs and innovation characteristics. Computers in Human Behavior, 43, 189-209. https://doi.org/10.1016/j.chb.2014.10.050