Journal of the Korean BIBLIA Society for library and Information Science (한국비블리아학회지)

Korean Biblia Society for Library and Information Science (한국비블리아학회)
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The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian

공공도서관의 내부마케팅이 사서의 직장생활의 질에 미치는 영향 연구

  • 이기리 (영등포문화재단 도서관운영팀) ;
  • 노동조 (상명대학교 인문사회과학대학 문헌정보학과)
  • Received : 2021.02.22
  • Accepted : 2021.03.16
  • Published : 2021.03.30
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Abstract

This research empirically analyzes the effect of internal marketing in public libraries on the quality of work life of public library librarians. To this end, a 59-day survey of incumbent librarians working at public libraries in Seoul was conducted on Naver Form from July 25, 2020, and 120 respondents were conducted using IBM SPSS 25, a statistical program, to conduct factor analysis, reliability analysis, frequency analysis, correlation analysis, and multiple regression analysis. Research has shown that internal marketing of public libraries has a positive effect on the quality of librarians' work life. As a way to improve internal marketing in public libraries, it was suggested to prepare a systematic and sustainable internal marketing system, recognize experiences and compensate highly educated librarians, improve the compensation system of librarians, and promote an internal marketing system centered on supporting management and delegation.

본 연구는 공공도서관에서 이루어지는 내부마케팅이 공공도서관 사서의 직장생활의 질에 미치는 영향 관계를 실증적으로 규명한 것이다. 이를 위하여 서울 소재의 공공도서관에서 근무하는 현직 사서를 대상으로 2020년 7월 25일부터 59일 동안 네이버폼을 통하여 설문조사를 실시하였으며, 회수된 120부의 응답지를 통계 프로그램인 IBM SPSS 25를 활용하여 요인분석, 신뢰도 분석, 빈도분석, 상관분석, 다중회귀분석을 실시하였다. 본 연구의 결과, 공공도서관의 내부마케팅은 사서의 직장생활의 질에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 내부마케팅의 개선방안으로는 체계적이고 지속 가능한 내부마케팅 제도의 운영, 고학력 사서에 대한 경력 인정과 적절한 보상, 사서의 임금체계에 대한 개선, 경영층 지원과 권한위임을 중심으로 한 내부마케팅 제도의 활성화를 제언하였다.

Keywords

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