Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Development of Hip-hop Fashion Design by Applying Chinese Hanfu Elements to SCAMPER Technique

중국 한푸(汉服) 요소를 스캠퍼(SCAMPER) 기법에 적용한 힙합 패션디자인개발

  • Chen, Jiaxin (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Suh, Seunghee (Dept. of Fashion Design, Sungkyunkwan University)
  • 진가인 (성균관대학교 의상학과) ;
  • 서승희 (성균관대학교 의상학과)
  • Received : 2021.01.25
  • Accepted : 2021.02.26
  • Published : 2021.02.28
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Abstract

The objective of this study is to develop and present the modern men's hip-hop fashion designs using the design elements of Hanfu which is a traditional culture of China as a motif by applying the SCAMPER technique. In the research methods, this study conducted the literature review and work production. In the process of work development, first, after setting up the concept, a design map was produced. Second, the characteristics of hip-hop fashion style and the design elements of Hanfu were organized. Third, this study developed the hip-hop fashion designs reinterpreting the design elements of Hanfu into modern hip-hop styles by applying the SCAMPER conception list. Fourth, Fourth, of the developed designs, the finally decided upon designs were produced into real six articles, which included a T-shirt, shirt, zippered sweater, jumper, denim jacket, long jumper, denim pants, baggy pants, and short pants. This study offers the possibility of developing Chinese hip-hop fashion design targeting the emerging Chinese hip-hop fashion market by suggesting hip-hop fashion designs with the characteristics of Chinese traditional culture.

Keywords

References

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