Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The Effects of YouTube Summary Contents Features and Contents Provider Credibility on Users' Flow and Satisfaction

유튜브 서머리 콘텐츠 특성과 콘텐츠 제공자 신뢰성이 이용자 몰입과 만족에 미치는 영향

  • Jeong, Yu-Jin (Digital Business and Management, Graduate School of Information, Yonsei University) ;
  • Lee, Nam-Jung (IoT Service Convergence, Graduate School of Information, Yonsei University) ;
  • Lee, Jung-Hoon (Graduate School of Information, Yonsei University)
  • 정유진 (연세대학교 정보대학원 디지털 경영) ;
  • 이남정 (연세대학교 정보대학원 IoT 서비스융합) ;
  • 이정훈 (연세대학교 정보대학원)
  • Received : 2021.01.11
  • Accepted : 2021.02.20
  • Published : 2021.02.28
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Abstract

Previous studies have studied short videos, short form content, snack culture and so on, but few studies have been conducted on the form of summary content that compressing and summarizing the original content. This study aims to contribute to the revitalization of the summary content market by exploring ways to enhance user satisfaction through analysis of the YouTube summary content features and the credibility of content providers that bring about flow and satisfaction of YouTube summary content users. The survey was conducted on 202 people who have watched YouTube summary contents for finding out the effects of YouTube summary contents features and content provider credibility on the details of flow. As a result, only entertainment had a significant impact on all flow details. This study is of academic significance in that it defines the features of YouTube summary contents, and has practical significance in that it suggests what direction the summary content should have in order to arouse user satisfaction in future.

그간의 선행연구는 짧은 동영상, 숏폼 콘텐츠, 스낵 컬처 등에 한정되었으며, 원본 콘텐츠를 압축·요약한 형태의 서머리 콘텐츠에 대한 연구는 드물었다. 따라서 본 연구는 유튜브 서머리 콘텐츠 이용자의 몰입과 만족을 불러오는 유튜브 서머리 콘텐츠 특성과 콘텐츠 제공자 신뢰성의 요인 분석을 통해, 궁극적으로 이용자 만족도 제고 방안을 탐구하여 서머리 콘텐츠 시장의 활성화에 기여하고자 하였다. 이에 유튜브 서머리 콘텐츠를 이용해 본 경험이 있는 202명을 대상으로 설문조사를 실시하였고, 분석 결과 모든 몰입 세부속성에 유의한 영향을 주는 요인은 오락성인 것으로 나타났으며, 완전성과 독창성은 일부 몰입 속성에만 유의한 영향을 주는 것으로 나타났다. 그리고 간결성과 정보성은 유의한 영향을 주지 않은 것으로 나타났다. 본 연구는 유튜브 서머리 콘텐츠의 특성을 정의하고, 방향성을 제시하였다는 점에서 의의를 가진다.

Keywords

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