Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
권호 표지
DOI QR코드

DOI QR Code

Effects of the Perceived Usefulness and Perceived Enjoyment of YouTube Use on Academic Adjustment of College Students in Distance Education due to COVID-19: Focusing on Compulsive YouTube Usage

  • Lee, Jong Man (Dept. of Management Information, Dongyang Mirae University)
  • Received : 2021.01.18
  • Accepted : 2021.02.22
  • Published : 2021.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

The goal of this study is to investigate how YouTube use motivation such as perceived usefulness and perceived enjoyment affect the compulsive YouTube usage and academic adjustment of college students. To this end, a research model was established and 113 response data obtained by conducting a questionnaire survey on college students in Seoul were used for structural model analysis. The results of this study can be summarized as following. First, perceived usefulness has a positive effect on academic adjustment. Second, compulsive YouTube usage has a negative effect on academic adjustment. Third, perceived enjoyment was identified as a factor that plays a role like pharmakon. The findings suggest the necessity of learning strategies that control the degree of perceived enjoyment as well as the instrumental use of perceived usefulness in order to improve the academic adjustment of college students.

본 연구의 목적은 유튜브 이용의 주요한 동기 요인인 인지된 유용성과 인지된 즐거움이 강박적 유튜브 사용 및 대학생의 학업 적응에 미치는 영향을 알아보는데 있다. 이 목적을 달성하기 위한 연구 모형을 설정하고 서울 지역의 대학생을 대상으로 설문조사를 실시하여 얻은 113건의 응답 자료를 최종 분석에 활용하였다. 실증 분석 결과는 첫째, 인지된 유용성은 학업 적응에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 강박적 유튜브 사용이 높을수록 학업 적응은 낮은 것으로 확인되었다. 셋째, 인지된 즐거움은 학업 적응에 긍정적인 영향을 주는 동시에 강박적 유튜브 사용을 높이는 파르마콘과 같은 역할을 하는 요인으로 확인되었다. 본 연구 결과는 대학생의 학업 적응을 높이기 위해 유용성의 도구적 이용뿐만 아니라 인지된 즐거움의 정도를 조절하는 학습 전략의 필요성을 시사하고 있다.

Keywords

References

  1. KT nasmedia, 2020 Netizen Profile Research, https://www.nasmedia.co.kr/NPR/2020/
  2. F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol. 13, No. 3, pp. 319-340, 1989. DOI : 10.2307/249008
  3. H. Jung and W. Cho, "The effect of perceived usefulness and perceived easy of use on web based distance learning," The e-Business Studies, Vol. 12, No. 2, pp. 255-272, 2011.
  4. M. Lee and G. Lee, "A study on academic achievement, self-concept. school-related adjustment, and maladjustment behavior of vocational high school students," Journal of Educational Studies, Vol. 40, No. 1, pp. 167-193, 2009.
  5. J. Go, K. Go, and D. Ha, "A study on motivations of viewers watching personal live streaming broadcast and the influences of motivation factors to satisfaction and continuance intention," Korean Journal of Advertising, Vol. 20, No. 2, pp. 178-215, 2018. https://doi.org/10.16914/kjapr.2018.20.2.178
  6. J. Klobas, T. McGill, S. Moghavvemi, and T. Paramanathan, "Compulsive YouTube usage: A comparison of use motivation and personality effects," Computers in Human Behavior, Vol. 87, pp. 129-139, 2018. DOI : 10.1016/j.chb.2018.05.038
  7. P. Silvia, "What is interesting? Exploring the appraisal structure of interest," Emotion, Vol. 5, No. 1, pp. 89-102, 2005. https://doi.org/10.1037/1528-3542.5.1.89
  8. H. Heijden, "User Acceptance of Hedonic Information Systems," MIS Quarterly, Vol. 28, No. 4, pp. 695-704, 2004. DOI : 10.2307/25148660
  9. H. Kim and J. Jung, "Relations among Teaching Factors, Student's Interest, Enjoyment, Intrinsic Motivation, Student Learning," The Korean Journal of Educational Psychology, Vol. 25, No. 3, pp. 569-589, 2011.
  10. S. Lee and A. Go, "A Study on the Influencing Factors of Social Media Addiction," Korean Journal of Journalism & Communication Studies, Vol. 57, No. 6, pp. 176-210, 2013.
  11. S. Kim, J. Song, H. Choi, and S. Shin, "A Survey on the Status of YouTube Addiction in University Students in 20s," The Korean Psychological Association, pp. 311-311, 2019.
  12. K. Kim and S. Kang, "Development and Validation of the College Life Adjustment Scale for University Freshmen," Korean Journal of General Education, Vol. 10, No. 3, pp. 253-293, 2016.
  13. B. Jeong and S. Baek, "Effects ofg the smartphone addiction on adjustment to college life : Moderating effect of impulsivity," Journal of the Korea Society of Computer and Information, Vol. 20, No. 12, pp. 129-136, 2015. https://doi.org/10.9708/jksci.2015.20.12.129
  14. J. Lee, "A Study on Determinants of University Learning and Addiction to SNS Using Academic Achievement and Continuing Learning Intention," The e-Business Studies, Vol. 20, No. 2, pp. 117-131, 2019. https://doi.org/10.20462/TeBS.2019.4.20.2.117
  15. Y. Jang and M. Kim, "Need for interaction or pursuit of information and entertainment? : The relationship among viewing motivation, presence, parasocial interaction, and satisfaction of eating and cooking broadcasts," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 30, No. 4, pp. 152-185, 2016.
  16. H. Moon, "The development and validation of the college adjustment scale for freshmen majorimg in airline service," Journal of Tourism and Leisure Research, Vol. 30, No. 11, pp. 75-94, 2018. DOI : 10.31336/JTLR.2018.11.30.11.75