Acknowledgement
This research was supported by X-mind Corps program of National Research Foundation of Korea(NRF) funded by the Ministry of Science, ICT (NRF-2017H1D8A1032288).
References
- A. Bhattacherjee, Understanding Information Systems Continuance: An Expectation-Confirmation Model, MIS Quarterly, 2001, Vol. 25, No. 3, pp. 351-370. https://doi.org/10.2307/3250921
- Chang, K., and Ko, H.M., A Study on Customer's Satisfaction and Intention in Multiplex Theater, Journal of the Society of Korea Industrial and Systems Engineering, 2005, Vol. 28, No. 2, pp. 1- 7.
- Chon, B.S., Park, S.B., and Jo, A.R., The effects of Movie Stars on Bpx-Office Performances, The Journal of Image and Cultural Contents, 2019, Vol. 18, pp. 363-389. https://doi.org/10.24174/jicc.2019.10.18.363
- Chung, Y.K. and Zhang, W., Effects of Service Characteristics of a Subscription-based OTT on User Satisfaction and Continuance Intention: Evaluation by Netflix Users, Journal of The Korea Contents Association, 2020, Vol. 20, No. 12, pp. 123-135. https://doi.org/10.5392/JKCA.2020.20.12.123
- Jung, S.H. and Park, J.Y., Niche Analysis of Competition among SVOD(subscription video on demand) OTT Services: Focused on User Gratification, Journal of Broadcasting and Teleconnunications Research, 2021, pp. 49-82.
- Kang, S.Y., Jeon, H.J., Kim, J.H., and Song, J.W., A Study on Domestic Drama Rating Prediction, Korean J. Appl. Stat., 2015, Vol. 28, No. 5, pp. 933-949. https://doi.org/10.5351/KJAS.2015.28.5.933
- Kim, J.H., Ha, H.J., Kim, S.H., and Jung, Y.W., User Experience Analysis of OTT Service Content Recommendation-Focused on Netflix Case, Journal of Integrated Design Research, 2021, Vol. 20, No. 2, pp. 73-87. https://doi.org/10.21195/JIDR.2021.20.2.005
- Koo, H.Y., Lee, H.J., and Lee, G.C., Influence of Movie Success Factors Including Holdbacks in Box Office and VOD Market, Korean Manag. Sci. Rev., 2021, Vol. 38, No. 2, pp. 47-61.
- Lee, J.I., Chun, Y.H., and Ha, C.H., Clustering Analysis of Films on Box Office Performance: Based on Web Crawling, Journal of the Society of Korea Industrial and Systems Engineering, 2016, Vol. 39, No. 3, pp. 90-99.
- Park, J.Y. and Yoo. I.H., A Study of Correlation Analysis between Increase / Decrease Rate of Tweets Before and After Opening and a Box Office Gross, Journal of the Korea Safety Management & Science, Vol. 19, No. 4, pp. 169-182. https://doi.org/10.12812/KSMS.2017.19.4.169
- Park, Y.J. and Shin, H.M., An analysis of OTT users' behaviors based on Korean Media Panel Data, Proceedings of Symposium of the Korean Institute of Communications and Information Sciences, 2021, pp. 68-69.