The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Indonesian Muslim women's fashion design preference

  • Park, Hyewon (Dept. of Clothing & Textiles, Interdisciplinary Program in Senior Human Ecology, Changwon National University) ;
  • Park, Younghee (Dept. of Fashion Industry, Kyungnam University)
  • Received : 2021.10.09
  • Accepted : 2021.12.08
  • Published : 2021.12.31
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Abstract

Indonesian women have emerged as global consumers, and various studies are needed to expand the global fashion market targeting their needs. In this study, a survey was conducted to determine the fashion design preferences of Indonesian Muslim women according to demographic characteristics and religious variables. In this study, Indonesian women aged from their teens to their 40s were surveyed by questionnaire during June 2020. This yielded 301 survey responses, which were analyzed using χ2-test, t-test, ANOVA, and Duncan's multiple range test using SPSS23. The results of the study are as follows: Analysis of the demographic characteristics of Indonesian Muslim women and the degree of acceptance of fashion trends according to religious variables showed significant differences according to age, monthly income, and the extent to which they wore a hijab. Analysis of the demographic characteristics of the women and the degree of acceptance of the fitted garment according to religious variables showed significant differences depending on their age, whether they were married, their monthly income, religious faithfulness, the extent to which they wore a hijab, and the degree of acceptance of Islamic discipline. After examining the difference in Muslim women's preferred fashion images (according to demographic characteristics and religious variables), significant differences were identified according to their age, income, extent to which they wore a hijab, and the degree of Islamic discipline with regard to clothing.

Keywords

Acknowledgement

This work was supported by National Research Foundation of Korea Grant funded by the Korean Government (NRF-2019R1F1A1046037).

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