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A Study on Design Characteristics of Chanel's and Fendi's Collections under the Direction of Karl Lagerfeld

칼 라거펠트 디렉팅의 샤넬과 펜디에 대한 디자인 특성 연구

  • Bae, Woo Ri (Dept. of Clothing & Textiles, Pusan National University) ;
  • Kim, Yoon Kyoung (Dept. of Clothing & Textiles, Pusan National University) ;
  • Lee, Kyoung Hee (Dept. of Clothing & Textiles, Pusan National University)
  • Received : 2021.07.04
  • Accepted : 2021.07.30
  • Published : 2021.12.31

Abstract

The study focused on the design features of Chanel and Fendi, directed by Carl Lagerfeld, creative director of Chanel and Fendi until his recent death. The range of the study was from the 2017 S/S Collection to the 2019 F/W Collection, which collected a total of 767 fashion photographs, including 483 Chanel, 284 Fendi, with tops, bottoms and dresses at VOGUE (https://www.vogue.com). According to the data analysis criteria organized based on prior research and related literature, it was classified in the order of form, color, material, pattern, decoration, fashion image, item and coordination, and content analysis was conducted based on statistical analysis. Overall, the design characteristics of the Chanel collection, directed by Karl Lagerfeld, were rectangle form, tone in tone coloring, combination of identical materials, geometric patterns, and classical images as the main design characteristics of the Chanel collection. The design characteristics shown in the Fendi collection directed by Karl Lagerfeld were rectangle form, tone in tone coloration, hard material combination, abstract pattern, and total coordination. Comparing the design features of Chanel and Fendi, directed by Karl Lagerfeld, is as follows. Chanel and Fendi's designs show a lot of rectangle form, tone-in-tone colors, hard-materials and combination of the same material.

Keywords

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