International Journal of Knowledge Content Development & Technology

Research Institute for Knowledge Content Development & Technology (건국대학교 지식콘텐츠연구소)
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The Use of Social Media among First-Year Student Groups: A Uses and Gratifications Perspective

  • Owusu-Ansah, Christopher M. (College Librarian, College of Agriculture Education of the Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development) ;
  • Arthur, Beatrice (School of Business Librarian, Kwame Nkrumah University of Science and Technology) ;
  • Yebowaah, Franklina Adjoa (Campus Librarian, Wa Campus, University for Department Studies) ;
  • Amoako, Kwabena (College of Agriculture Education of the Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development in Ghana)
  • Received : 2021.05.03
  • Accepted : 2021.06.08
  • Published : 2021.12.31
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Abstract

The purpose of the study was to explore the uses and gratification of social media among first-year student groups at a satellite campus of a public university in Ghana. The study employed a descriptive survey design. The study involved all 1061 first-year university students in six academic departments of the College. A total of 680 (64%) participants returned validly completed copies of the questionnaire. Descriptive statistics and thematic analysis were employed for data analysis. The findings indicate that WhatsApp was the most popular application for social media groups, while a need for information-sharing, peer-tutoring and learning, and finding and keeping friends were the primary motivations for joining social media groups. First-year students are involved mainly in reactive activities, as most engage when solving an academic assignment through group discussions. Though challenges persist, such as posting of unwanted images, inadequate participation, and ineffective and irrelevant communication, most are willing to continue their social media groups' membership in the long term. This study provides valuable insight into transitioning students' lived experiences on social media from the group perspective. These insights are valuable conceptually and practically to academic counsellors, librarians and student affairs officers who are expected to provide on-going education on (social) media literacy to first-year students to enhance the adjustment process. The study is the first of its kind in Ghana that investigates social media group participants' exit intentions.

Keywords

References

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