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Perception of agricultural biotechnology according to information navigation activities on agricultural biotechnology

  • Bumkyu, Lee (Department of Environment Science & Biotechnology, Jeonju University) ;
  • Sung-Dug, Oh (Department of Agricultural Biotechnology, National Institute of Agricultural Sciences, Rural Development Administration) ;
  • Youn Sung, Cho (Department of Agricultural Biotechnology, National Institute of Agricultural Sciences, Rural Development Administration)
  • Received : 2021.09.01
  • Accepted : 2021.10.05
  • Published : 2021.12.01

Abstract

A study was undertaken to identify variations in the level of awareness, the information collection status, the level of acceptance, and the characteristics of information collection as it pertains to agricultural biotechnology based on information collection in the field of agricultural biotechnology. When examining subjective awareness, objective awareness, and interest in agricultural biotechnology, the results showed that the levels of all three variables were higher in cases where information exploration of agricultural biotechnology had been experienced. Among the participants who have experience in voluntarily collecting information about agricultural biotechnology, helpful information at a rate of 51.6% and harmful information at a rate of 42.0% were acquired, values much higher than the 37% and 30% corresponding rates for participants who had no experience. However, it was also found that harmful information has a significantly greater impact on perceptions of the future. The characteristics of information collection for agricultural biotechnology indicated that those with experience in voluntary information collection particularly preferred the Internet, whereas those without any experience showed little difference with regard to television and/or the internet. According to a survey of participants' interest areas in agricultural biotechnology and their level of information acquisition, "Safety of human bodies" was rated the top interest area at 36.9%, which also had the highest level of information acquisition at 30.0%. In providing and sharing information in the future, this is a direct reference to the priorities and proportions of each field.

Keywords

Acknowledgement

This study was carried out with the support of 'Research Program for Agricultural Science & Technology Development (Project No. PJ0157922021)', National Institute of Agricultural Sciences, Rural Development Administration, Republic of Korea.

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