Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Analysis of BTS Images From Peirce's Semiotic Perspective

퍼스의 기호학적 관점에서의 BTS 이미지 분석

  • Yi, Jia (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Suh, Seunghee (Dept. of Fashion Design, Sungkyunkwan University)
  • 이지아 (성균관대학교, 의상학과) ;
  • 서승희 (성균관대학교, 의상학과)
  • Received : 2021.09.14
  • Accepted : 2021.11.17
  • Published : 2021.11.30
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Abstract

The purpose of this study is to analysis BTS's image based on Peirce's semiotics. Methodologies of this study are literature study to analyze the structure of idol image based on Peirce's theory of signs, case study and FGI analyzing the semiotic characteristics of BTS images. The research results of analyzing the semiotic features of BTS images by period of the BTS album are as follows. First, in the early days of their debut, they emphasized the image of hip-hop and expressed their will to resist and rebel against the older generation with a challenging and strong image. Second, during the 'The most beautiful day of life' period, image of wandering, rebellion, growth, and youth of teenagers was expressed. Third, in the 'Love Yourself' period, BTS showed various image changes between natural and pure image to splendid image by expressing the process of finding confidence during chaotic moment of growing. Fourth, during the 'Map of the Soul' period, the exploration and reflection on themselves were expressed in an outwardly splendid and bright manner, while at the same time expressing the inner darkness in a contrasting manner. Fifth, in the 'pandemic period', they expressed hopeful energy and willness with the image of mature and attractive man and bright and casual image. Their growth and change have been directly linked to the change of their image, and their image showed a successful signification with complementary combination of icons, indexes, and symbols.

Keywords

References

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