Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Cost Estimation for Smart Mobility Service

스마트 모빌리티 서비스를 위한 비용추정

  • 천서형 (현대자동차 연료전지기획팀) ;
  • 김동연 (동아대학교 경영정보학과) ;
  • 안재현 (한국과학기술원 경영대학) ;
  • 박규홍 (한국과학기술연구원 기술정책연구소)
  • Received : 2021.08.09
  • Accepted : 2021.11.20
  • Published : 2021.11.28
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Abstract

The automotive industry is facing a paradigm shift, changing from owning to sharing and from manufacturing to service. However, it is hard to conclude that the economic value of smart mobility service is always positive to users. Cost related to owing or share a vehicle is very hard to estimate from the perspective of potential users as well as the benefit of the service. Focusing on the cost side of the story, this study develops a cost estimating model based on three main factors: electrification, advanced driving assistant systems (ADAS) function, and participation of ride-sharing service. As a result of the model analysis, low cost was estimated as a result when receiving cost benefits such as electrification and ride-sharing participation. Various factors were analyzed through sensitivity analysis also. These results can provide useful insights into the cost prediction and strategies for potential users and manufacturers on smart mobility service market.

자동차 산업은 차량 소유에서 공유로, 그리고 제조에서 서비스로의 패러다임 전환을 맞이하고 있다. 그러나 스마트 모빌리티 서비스의 경제적 가치가 항상 사용자에게 긍정적이라고 단정하기는 어렵다. 차량 소유 또는 공유와 관련된 비용은 서비스 혜택의 관점뿐만 아니라 잠재적인 사용자의 관점에서도 추정하기가 매우 어렵다. 따라서 본 연구는 비용 측면에 초점을 맞춰 전동화, 첨단 운전 보조 시스템(ADAS), 그리고 승차 공유 서비스 참여라는 세 가지 주요 요소를 기반으로 비용 추정 모델을 개발한다. 모델 분석 결과 단순 비용의 관점에서는 전동화, 승차 공유 참여 등 비용 혜택을 받는 경우 결과적으로 낮은 비용이 추정되었고, 추가로 민감도 분석을 통한 다양한 요인에 대한 분석을 시행하였다. 본 연구의 결과는 스마트 모빌리티 서비스 시장에서 잠재적 사용자와 제조업체를 위한 비용 예측 및 전략에 대한 유용한 통찰력을 제공할 수 있다.

Keywords

Acknowledgement

This paper was supported by the KIST Institutional Program (Project No. 2V09060).

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