The Journal of Asian Finance, Economics and Business

Korea Distribution Science Association (한국유통과학회)
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Effects of Gratitude and Anticipation on Satisfaction: A Case Study in Indonesia

  • Received : 2020.08.05
  • Accepted : 2021.01.15
  • Published : 2021.02.28
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Abstract

This research aims to discuss the relationship between the courage, anticipation, and satisfaction comprehensively. This study will be complemented by gratitude as a variable that moderates the relationship between courage and anticipation, as well as the relationship between the courage and satisfaction. The large area as survey location is the reason for sampling conducted in 2 stages: (1) taking 15 districts through judgement sampling, (2) allocated sub-districts sample through proportional random sampling. The sample used in this study were 155 sub-districts in East Java. Respondents in each sub-district consisted of 1 farmer and 1 field extension officer to get a total of 310 respondents. The analysis method used to test the hypothesis was Structural Equation Modeling (SEM). The findings of this research are: (1) The courage of field extension officers' have a positive but non-significant direct effect on farmers' anticipation, however, the effect significantly strengthen with religiosity as moderation; (2) The courage of field extension officers' and farmers' anticipation have a significant and positive effect on satisfaction. This study will be complemented by gratitude as a variable that moderates the relationship between the courage and anticipation, as well as the relationship between courage and satisfaction.

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