Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Development of Senior Care Industry -Focused on the business case analysis of Driving Miss Daisy®-

시니어 요양산업 발전 방안에 대한 탐색적 연구 -Driving Miss Daisy®의 비즈니스 사례분석을 중심으로-

  • Ahn, Eun-Ju (Graduate School of Venture, Hoseo University) ;
  • Kim, Hyoung-Soo (Graduate School of General & Venture, Hoseo University)
  • 안은주 (호서대학교 벤처대학원) ;
  • 김형수 (호서대학교 일반 및 벤처대학원)
  • Received : 2020.08.07
  • Accepted : 2020.11.20
  • Published : 2020.11.28
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Abstract

The purpose of this study is to suggest implications for the development of the senior care industry in Korea and how to apply it to the Korean market. For this study, a case analysis study was conducted on the successful business model of 'Driving Miss Daisy®'. For the development of Korea's senior care industry, understanding of senior, establishing infrastructure for community care, and improving the treatment of professional personnel care should be preceded. In order to apply 'Driving Miss Daisy®' to the Korean market, it was suggested that it is necessary to reduce regulations, develop differentiated services, establish linkage systems with various service institutions in the community, establish cooperative models between large and small businesses and startups.

2025년에 초고령사회에 진입할 것으로 예측되고 있는 한국의 고령화 추세는 거스를 수 없는 현실이다. 더불어 시니어 돌봄을 지역사회에서 책임지는 커뮤니티케어에 대한 정책적, 사회적 요구가 확대됨에 따라 시니어 요양산업의 발전이 예상된다. 따라서 시니어 요양산업에 대한 혁신적 비즈니스모델을 제시한 'Driving Miss Daisy®'의 사례와 성공 요인을 살펴봄으로써, 한국 시니어 요양산업의 발전을 위한 시사점 및 한국 시장에의 적용 방안을 도출해보고자 하였다. 한국 시니어 요양산업의 발전을 위해서는 시니어에 대한 이해와 커뮤니티케어를 위한 인프라 구축, 그리고 전문 인력의 처우개선 등이 선행되어야 한다. 'Driving Miss Daisy®'의 한국 시장 적용 방안으로는 규제완화, 액티브시니어를 대상으로 하는 차별화된 서비스의 개발, 지역사회 내 기관과의 연계 시스템 구축, 대·중소기업 및 창업자 협력 모델구축 등의 필요성이 제시되었다.

Keywords

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