Fire Science and Engineering (한국화재소방학회논문지)

Korean Institute of Fire Science and Engineering (한국화재소방학회)
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Publics Segmentation by the Issuance of Disaster-related Crisis Alert

재난 관련 위기경보 발령에 따른 공중유형 분류에 관한 연구

  • Kim, Yong-Soon (Public Safety Intelligence Research Section, ETRI) ;
  • Choi, Don-Mook (Dept. of Equipment System.Fire Protection Engineering, Gachon Univ.)
  • 김용순 (한국전자통신연구원 공공안전지능화연구실) ;
  • 최돈묵 (가천대학교 설비.소방공학과)
  • Received : 2020.03.18
  • Accepted : 2020.04.13
  • Published : 2020.06.30
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Abstract

Recently, a new infectious disease, COVID-19, has been spreading not only in Korea but around the world. As a result, the Korean government raised the level of infectious disease crisis alerts to a serious level on February 23, 2020. The purpose of this study is to apply the situational theory of publics to publics segmentation according to the issuance of a crisis alert and to suggest ways to improve the crisis alert system. To this end, the level of public perception on crisis alerts was checked. The verification confirmed that the situational theory of publics is a suitable theoretical framework for analyzing the communication behaviors of the public toward crisis alerts. As a result of the public segmentation, 42.7% were classified as active publics. Based on this, it was suggested to reorganize the crisis alert system as a system for communicating with the public.

최근 해외 신종 감염병 코로나19가 우리나라뿐만 아니라 세계적으로 확산되고 있다. 이로 인해 정부는 2020년 2월 23일 감염병 재난 위기경보 수준을 심각단계로 격상했다. 이 연구는 공중상황이론을 적용하여 위기경보 발령에 따른 공중을 유형별로 분류해 보고, 위기경보체계 개선방안을 제시하는 것이다. 이를 위해 위기경보에 관한 국민의 인식정도를 확인하였다. 검증을 통해 공중상황이론이 위기경보에 대한 공중의 정보행위 의도를 분석하기에 적합한 이론적 틀이라는 것을 확인했다. 공중을 유형별로 분류한 결과 42.7%가 활동공중으로 분류되었다. 이를 토대로 위기경보체계를 국민과 소통할 수 있는 체계로 재정비할 것을 제안했다.

Keywords

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