References
- Ahlers, G. K., Cumming, D., Gunther, C., & Schweizer, D.(2015). Signaling in equity crowdfunding. Entrepreneurship theory and practice, 39(4), 955-980. https://doi.org/10.1111/etap.12157
- Allen, N. J., & Meyer, J. P.(1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology, 63(1), 1-18. https://doi.org/10.1111/j.2044-8325.1990.tb00506.x
- Anderson, E., Lodish, L. M., & Weitz, B. A.(1987). Resource allocation behavior in conventional channels. Journal of Marketing Research, 24(1), 85-97. https://doi.org/10.1177/002224378702400108
- Baron, R. M., & Kenny, D. A.(1986). The moderator-ediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. https://doi.org/10.1037/0022-3514.51.6.1173
- Bauer, R. A.(1960). Consumer behavior as risk taking. Chicago, IL, 384-398.
- Blau, P.(2017). Exchange and power in social life. Routledge.
- Chang, T. S., & Hsiao, W. H.(2013). Factors influencing intentions to use social recommender systems: A social exchange perspective. Cyberpsychology, Behavior, and Social Networking, 16(5), 357-363. https://doi.org/10.1089/cyber.2012.0278
- Chiles, T. H., & McMackin, J. F.(1996). Integrating variable risk preferences, trust, and transaction cost economics. Academy of Management Review, 21(1), 73-99. https://doi.org/10.5465/amr.1996.9602161566
- Chin, W. W.(1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
- Chin, W. W., & Newsted, P. R.(1999). Structural equation modeling analysis with small samples using partial least squares. Statistical strategies for small sample research, 307-341.
- Chin, W. W., Marcolin, B. L., & Newsted, P. R.(2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189-217. https://doi.org/10.1287/isre.14.2.189.16018
- Cho, I. J., & Yang, S. B.(2015). The Effect of the Characteristics of Crowdfunding Project Introduction on Sponsors' Acceptance of Information. The Korea Society of Management Information Systems, Fall Conference, 715-721
- Choi, J. Y.(2015). Relationship Analysis among Entrepreneurship, Innovation Capability, External Cooperation, and Technological Innovation Performance for Venture Companies. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(5), 219-231. https://doi.org/10.16972/apjbve.10.5.201510.219
- Chun, C. M.(2013). Directions and Tasks for the Establishment of Securities-based Crowdfunding System. Korea Capital Market Institute.
- Cox, D. F.(1967). Risk Taking and Information Handling in Consumer Behavior. Harvard University Press, Boston, MA.
- Cropanzano, R., & Mitchell, M. S.(2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874-900. https://doi.org/10.1177/0149206305279602
- Cummings, T. G.(1984). Transorganizational development. Research in Organizational Behavior, 6, 367-422.
- Downs Jr, G. W., & Mohr, L. B.(1976). Conceptual issues in the study of innovation. Administrative Science Quarterly, 700-714.
- Featherman, M. S., & Pavlou, P. A.(2003). Predicting e-services adoption: a perceived risk facets perspective. International Journal of Human-Computer Studies, 59(4), 451-474. https://doi.org/10.1016/S1071-5819(03)00111-3
- Financial Services Commission(2016). An easy crowdfunding systems 2nd edition.
- Fisk, R. P., Patrício, L., Ordanini, A., Miceli, L., Pizzetti, M., & Parasuraman, A.(2011). Crowd‐funding: transforming customers into investors through innovative service platforms. Journal of Service Management.
- Fornell, C., & Larcker, D. F.(1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
- Gassenheimer, J. B., & Ramsey, R.(1994). The impact of dependence on dealer satisfaction: A comparison of reseller-supplier relationships. Journal of Retailing, 70(3), 253-266. https://doi.org/10.1016/0022-4359(94)90035-3
- Gefen, D., & Straub, D.(2005). A practical guide to factorial validity using PLS-Graph: Tutorial and annotated example. Communications of The Association for Information Systems, 16(1), 5.
- Gefen, D., Karahanna, E., & Straub, D. W.(2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51-90. https://doi.org/10.2307/30036519
- Goldsby, M. G., Kuratko, D. F., Bishop, J. W., Kreiser, P. M., & Hornsby, J. S.(2018). Social proactiveness and innovation: The impact of stakeholder salience on corporate entrepreneurship. Journal of Small Business Strategy, 28(2), 1-15.
- Goodman, L. E., & Dion, P. A.(2001). The determinants of commitment in the distributor-manufacturer relationship. Industrial Marketing Management, 30(3), 287-300. https://doi.org/10.1016/S0019-8501(99)00092-9
- Gouldner, A. W.(1960). The norm of reciprocity: A preliminary statement. American Sociological Review, 161-178.
- Granovetter, M.(1983). The strength of weak ties: A network theory revisited. Sociological Theory, 201-233.
- Griffin, E. M.(2006). A first look at communication theory. McGraw-hill.
- Gundlach, G. T., Achrol, R. S., & Mentzer, J. T.(1995). The structure of commitment in exchange. Journal of Marketing, 59(1), 78-92. https://doi.org/10.1177/002224299505900107
- Heffernan, T., O'Neill, G., Droulers, M., & Travaglione, T. (2008). Relationship marketing: The impact of emotional intelligence and trust on bank performance. International Journal of Bank Marketing, 26(3), 183. https://doi.org/10.1108/02652320810864652
- Homans, G. C.(1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597-606. https://doi.org/10.1086/222355
- Hong, I. B., & Cha, H. S.(2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33(6), 927-939. https://doi.org/10.1016/j.ijinfomgt.2013.08.007
- Hwang Y. H., Kim, M., & Lee, H.(2018). Understanding of College Students' International Volunteer Tourism in the Perspective of The Diffusion of Innovation Theory. International Journal of Tourism Management and Sciences, 33(1), 101-124. https://doi.org/10.21719/IJTMS.33.1.6
- Jancic, Z., & Zabkar, V.(2002). Impersonal vs. personal exchanges in marketing relationships. Journal of Marketing Management, 18(7-8), 657-671. https://doi.org/10.1362/0267257022780705
- Kang, Y. K.(2017). A Study on the Application of Investment Crowd Funding and Legal Regulation. Anam Law Review, 52, 257-286.
- Kwak, H., & Lee, H. G.(2014). Research Trends of Crowd-funding. National Information Society Agency, 21(4), 3-19.
- Kim, H. K., Park, K. W., Lee, B. T., & Choi, E. H.(2013). A Study on Determinants of Loan Repayment in Peer-to-Peer Lending. Asian Review of Financial Research, 26(3), 381-415.
- Kim, H. R., & Park, M. S.(2013). NPO's charitable fundraiser: Focused on spatial distance and donation message's construal level. Korea Advertising Society, 24(4), 105-12. https://doi.org/10.14377/KJA.2013.10.15.105
- Kim, H., & Chang, B. H.(2020). A Study on the Effects of Crowdfunding Values on the Intention to Visit Local Festivals: Focusing on Mediating Effects of Perceived Risk and e-WOM. Sustainability, 12(8), 3264. https://doi.org/10.3390/su12083264
- Kim, J. O., & Han, S. H.(2019). The effect of values of nature-based outdoor recreation on environmental policy support through particulate matter risk perception and ascription of responsibility: An application of VBN(Value-Belief-Norm). Korea Tourism Research Association, 33(3), 5-20.
- Kim, K., & Prabhakar, B.(2000). Initial trust, perceived risk, and the adoption of internet banking. ICIS 2000 Proceedings, 55.
- Kim, Y. D.(2012). A Study on the Establishment of a Rule System for Crowdfunding and Tasks. Korea Institute of Finance.
- Kwak, K. H.(2013). Financial Consumer Protection and Activation of Crowdfunding: The Study on Aspects of the Social Economy. Journal of Financial Services Consumers, 3(2), 27-50.
- Lee, H. Y.(2008). Research methodology of Professor Hoon-Young Lee. Seoul; Book Publishing Cheongram.
- Lee, J. J.(1998). The Scope and trends of Innovation Studies. Korean Management Review, 27(5), 1115-1139.
- Lee, M. K., & Turban, E.(2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91. https://doi.org/10.1080/10864415.2001.11044227
- Lewicki, R. J., Tomlinson, E. C., & Gillespie, N.(2006). Models of interpersonal trust development: Theoretical approaches, empirical evidence, and future directions. Journal of Management, 32(6), 991-1022. https://doi.org/10.1177/0149206306294405
- Li, D., Browne, G. J., & Chau, P. Y.(2006). An empirical investigation of web site use using a commitment‐based model. Decision Sciences, 37(3), 427-444. https://doi.org/10.1111/j.1540-5414.2006.00133.x
- Lichtenthal, J. D., & Tellefsen, T.(2001). Toward a theory of business buyer-seller similarity. Journal of Personal Selling & Sales Management, 21(1), 1-14.
- Liu, Z., Min, Q., Zhai, Q., & Smyth, R.(2016). Self-disclosure in Chinese micro-blogging: A social exchange theory perspective. Information & Management, 53(1), 53-63. https://doi.org/10.1016/j.im.2015.08.006
- MacMillan, K., Money, K., Money, A., & Downing, S.(2005). Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory. Journal of Business Research, 58(6), 806-818. https://doi.org/10.1016/j.jbusres.2003.08.008
- Mayer, R. C., Davis, J. H., & Schoorman, F. D.(1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734. https://doi.org/10.5465/amr.1995.9508080335
- Midgley, D. F., & Dowling, G. R.(1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229-242. https://doi.org/10.1086/208701
- Mollick, E.(2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16. https://doi.org/10.1016/j.jbusvent.2013.06.005
- Moorman, C., Deshpande, R., & Zaltman, G.(1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81-101. https://doi.org/10.1177/002224299305700106
- Morgan, R. M., & Hunt, S. D.(1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. https://doi.org/10.1177/002224299405800302
- Nabih, M. I., & Poiesz, T. B. C.(1997). Conceptual Issues in the Study of Innovation Adoption Behavior. Advances in Consumer Research, 24(1), 190-196.
- Nunnally, J. C., & Bernstein, I. H.(1967). McGraw-Hill series in psychology. Psychometric theory. New York, NY, US: McGraw-Hill.
- Organ, D. W., & Konovsky, M.(1989). Cognitive versus affective determinants of organizational citizenship behavior. Journal of Applied Psychology, 74(1), 157. https://doi.org/10.1037/0021-9010.74.1.157
- Ostlund, L. E.(1974). Perceived Innovation Attributes as Predictors of Innovativeness. Journal of Consumer Research, 1(2), 23-29. https://doi.org/10.1086/208587
- Park, W. W., Kim, M. S., Jeong, S. M., & Huh, K. M.(2007). Causes and Remedies of Common Method Bias. Korean Academy of Management, 15(1), 89-133.
- Rice, R. E.(1994). Relating electronic mail use and network structure to R&D work networks and performance. Journal of Management Information Systems, 11(1), 9-29. https://doi.org/10.1080/07421222.1994.11518028
- Rogers, C. R.(1962). The interpersonal relationship. Harvard Educational Review, 32(4), 416-429.
- Rogers, E. M.(1995). Lessons for guidelines from the diffusion of innovations. The Joint Commission Journal on Quality Improvement, 21(7), 324. https://doi.org/10.1016/S1070-3241(16)30155-9
- Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
- Ryu, C. H., & Hyun, E. J.(2018). What Determines the Success of Reward-based Crowdfunding in the Art and Cultural Projects?. Korea Association Of Cultural Economics, 21(3), 31-58. https://doi.org/10.36234/kace.2018.21.3.31
- Sargeant, A., Ford, J. B., & West, D. C.(2006). Perceptual determinants of nonprofit giving behavior. Journal of Business Research, 59(2), 155-165. https://doi.org/10.1016/j.jbusres.2005.04.006
- Schwienbacher, A., & Larralde, B.(2010). Crowdfunding of small entrepreneurial ventures. Handbook of entrepreneurial finance. Oxford University Press, Forthcoming.
- Shin, H. T.(2017). Limitation of the Paternal Protection of Crowdfunding Investors and Measures to Invigorate the Funding Platform. Korean Securities Law Association, 18(3), 81-111. https://doi.org/10.17785/kjsl.2017.18.3.81
- Shin, J. Y., Chae, H. J., & Ko, E. J.(2018). The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands. International Journal of Advertising, 37(1), 71-85. https://doi.org/10.1080/02650487.2017.1401519
- Siponen, M., & Vance, A.(2010). Neutralization: new insights into the problem of employee information systems security policy violations. MIS Quarterly, 34(3), 487-514. https://doi.org/10.2307/25750688
- Stone, R. N., & Winter, F. W.(1987). Risk: Is it still uncertainty times consequences. In Proceedings of the American Marketing Association (Vol. 1, pp. 261-265). Chicago, IL: Winter Educators Conference.
- Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C.(2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159-205. https://doi.org/10.1016/j.csda.2004.03.005
- Veryzer Jr, R. W.(1998). Discontinuous innovation and the new product development process. Journal of Product Innovation Management: An International Publication of the Product Development & Management Association, 15(4), 304-321. https://doi.org/10.1111/1540-5885.1540304
- Warshaw, P. R.(1980). A new model for predicting behavioral intentions: An Alternative to Fishbein. Journal of Marketing Research, 17(2), 153-172. https://doi.org/10.1177/002224378001700201
- Wilson, D. T.(1995). An integrated model of buyer-seller relationships. Journal of The Academy of Marketing Science, 23(4), 335-345. https://doi.org/10.1177/009207039502300414
- Wilson, F., Kickul, J., & Marlino, D.(2007). Gender, entrepreneurial self-efficacy, and entrepreneurial career intentions: Implications for entrepreneurship education. Entrepreneurship Theory and Practice, 31(3), 387-406. https://doi.org/10.1111/j.1540-6520.2007.00179.x
- Yang, W. S., & Park, K. H.(2013). A Study of Shared Values as Moderating Effects on the Relationships between Learning Organization and Organizational Effectiveness. Asia-Pacific. Journal of Business Venturing and Entrepreneurship, 8(1), 111-125.
- Yang, X., Zhao, K., Tao, X., & Shiu, E.(2019). Developing and validating a theory-based model of crowdfunding investment intention-Perspectives from social exchange theory and customer value perspective. Sustainability, 11(9), 2525. https://doi.org/10.3390/su11092525
- Ye, J. S., Lee, J. M., & Kim, G.(2005). The Effects of Optimum Stimulation Level, Social Appropriateness, and Social Network on the Adoption of Innovations. Korean Journal of Marketing, 20(4), 147-180.
- Yoo, Y. G., Jang, I. H., & Choe, Y. C.(2014). Current Status and Success Strategies of Crowdfunding for Start-up in Korea. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 9(4), 1-12. https://doi.org/10.16972/APJBVE.9.4.201408.1
- Zehir, C., Sahin, A., Kitapci, H., & Ozsahin, M.(2011). The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1218-1231. https://doi.org/10.1016/j.sbspro.2011.09.142
- Zhao, Q., Chen, C. D., Wang, J. L., & Chen, P. C.(2017). Determinants of backers' funding intention in crowdfunding: Social exchange theory and regulatory focus. Telematics and Informatics, 34(1), 370-384. https://doi.org/10.1016/j.tele.2016.06.006
- 신건권(2018). SmartPLS 3.0 구조방정식모델링. 도서출판 청람.