Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
권호 표지
DOI QR코드

DOI QR Code

Competitive Advantage Elements in the Global Cloud Game Market

글로벌 클라우드 게임 시장에서의 경쟁우위 요소

  • 이창섭 (세종대학교 경영학부) ;
  • 이현정 (중앙대학교 융합교양학부) ;
  • 김세환 (KB증권 리서치센터/중앙대학교 경영학부)
  • Received : 2020.07.16
  • Accepted : 2020.10.03
  • Published : 2020.10.20
Download PDF
⟨ Previous Next ⟩

Abstract

The introduction of 5G greatly reduced service traffic speed and capacity problems. In this communication environment, the market demand for cloud games is increasing, and cloud games are considered as a replacement for mobile games in the future. This study explains the changes in the game industry, and the characteristics and market status of cloud games. Next, this study suggests competitive advantage elements for cloud games market. We expect that this study could help make decisions related to policy support for the cloud game market and industry.

5세대 통신기술(5G)의 도입은 4세대 통신기술(4G)에서 발생했던 서비스 트래픽 속도와 용량 문제를 크게 감소시켰다. 이러한 통신환경에서 클라우드 게임의 시장 수요는 높아지고 있으며 향후 모바일 게임을 대체하는 분야로 클라우드 게임이 각광받고 있다. 본 연구에서는 통신기술의 발전에 따른 게임 산업의 변화와 클라우드 게임의 특징 및 시장 현황을 설명한다. 다음으로 클라우드 게임의 경쟁우위 요소로서 독창적인 게임콘텐츠, 안정적인 게임 환경, 높은 플랫폼 접근성을 제시한다. 본 연구는 클라우드 게임에 대한 독자의 이해를 높이며, 클라우드 게임 시장 및 산업을 위한 정책적 지원과 관련된 의사결정을 돕기 위한 자료로 활용될 수 있을 것이다.

Keywords

References

  1. O.S. Park, S.K. Kim, G.Y. Park, W.R. Shin, J.S. Shin, "Technical trends of ultra-reliable low-latency communication for 5G", Electronics and Telecommunications Trends, Vol.34, No.6, pp.42-50, 2019.
  2. J. Andrews, S. Buzzi, W. Choi, S. Hanly, A. Lozano, A. Soong, J. Zhang, "What will 5G be?", IEEE Journal on Selected Areas in Communications, Vol.32, No.6, pp.1065-1082, 2014. https://doi.org/10.1109/JSAC.2014.2328098
  3. M. Shafi, A. Molisch, P. Smith, T. Haustein, P. Zhu, P. Silva, F. Tufvesson, A. Benjebbour, G. Wunder, "5G: A tutorial overview of standards, trials, challenges, deployment, and practice", IEEE Journal on Selected Areas in Communications, Vol.35, No.6, pp.1201-1221, 2017. https://doi.org/10.1109/JSAC.2017.2692307
  4. W. Chung, "Study on effective 5G network deployment method for 5G mobile communication services", The Journal of Korean Institute of lecetromagnetic engineering and science, Vol.27, No.5, pp.353-358, 2018. https://doi.org/10.5515/KJKIEES.2018.29.5.353
  5. C.S. Rhee, H. Rhee, "Forecasting econsystem changes in virtual reality game industry using scenario network mapping", Journal of Korea Game Society, Vol.18, No.2, pp.15-26, 2018. https://doi.org/10.7583/JKGS.2018.18.2.15
  6. Newzoo, "Global games market report", 2018.
  7. C.S. Rhee, H. Rhee, "Social cultural issues in game industry in the fourth industrial revolution", Journal of Korea Game Society, Vol.18, No.1, pp.73-82, 2018. https://doi.org/10.7583/JKGS.2018.18.1.73
  8. R. Shea, J. Liu, E. Ngai, Y. Cui, "Cloud gaming: architecture and performance", IEEE Network, pp.16-21, 2013.
  9. W. Cai, R. Shea, C. Huang, K. Chen, J. Li u, V. Leung, C. Hsu. "A survey on cloud gaming: future of computer games", IEEE Access, Vol.4, pp.7605-7620, 2016. https://doi.org/10.1109/ACCESS.2016.2590500
  10. T. Warren, S. Hollister, "Cloud gaming: Google Stadia and Microsoft xCloud explained", The Verge, 2019. https://www.theverge.com/2019/6/19/18683382/what-is-cloudgaming-google-stadia-microsoft-xcloud-faq-explainer
  11. O. Gonzalez, A. Garret, "Google Stadia vs. Microsoft xCloud: The battle for cloud gaming", Cnet, 2020. https://www.cnet.com/news/google-stadia-vs-microsoft-xcloud-the-battle-for-the-cloud/
  12. C.G. Lim, S.S. Kim, K. I. Kim, J.H. Won, C. J. Park, "Technology trends of cloud computing-based game streaming", Electronics and telecommunications trends. Vol.26, No.1, pp.47-56, 2011.
  13. S.Y. Bae, K.I. Kim, C.S. Cho, "Cloud game services with streaming based multiplatform support", Magazine of the IEEK, Vol.39, No.4, pp.39-45, 2012.
  14. Y.W. Lee, S. I. Kim, "Evaluation on the usa bility of IPTV-based cloud game service - Focus on the comparison between C-games and Wiz game", Korea digital design council, Vol.14, No.3, pp.483-491, 2014.
  15. R. Shea, J. Liu, E. Ngai, Y. Chi, "Cloud gaming: Architecture and performance", IEEE Network, Vol.27, No.4, pp.16-21, 2013. https://doi.org/10.1109/MNET.2013.6574660
  16. A. Gupta, K. Dutta, "Cloud gaming: Architecture and quality of service", CPUH-Research Journal, Vol.1, No.2, pp.19-22, 2015.
  17. J. Choi, "Evaluation framework for energy efficiency of cloud data center", The Journal of Korean Institute of Next Generation Computing, Vol.10, No.4, pp.66-76, 2014.
  18. Cisco, "White paper, Cisco Public", Visual networking index, 2018.
  19. S. Kim. "U.S. stock thematic idea", KB securities, 2018.
  20. T. Warren, "Microsoft and Sony are teaming up for the future of gaming", The Verge, 2019. https://www.theverge.com/2019/5/20/18632374/microsoft-sony-cloud-gaming-partnership-amazon-google
  21. J. Hsu, "How YouTube led to Google's cloud-gaming service: The tech that made YouTube work everywhere promises to do the same for games", IEEE Spectrum, Vol.56, No.9, pp.9-10, 2019. https://doi.org/10.1109/MSPEC.2019.8818578