Journal of Korea Entertainment Industry Association (한국엔터테인먼트산업학회논문지)

The Korea Entertainment Industry Association (한국엔터테인먼트산업학회)
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A Study of K-Pop Girl Group's Graduation System through the Application of the Scapegoat Mechanism - Focusing on <9 Muses of Star Empire> -

희생양 메커니즘 적용을 통한 케이팝 걸그룹의 졸업제도 연구 - <9 Muses of Star Empire>를 중심으로 -

  • Lee, Hark-Joon (Department of Digital Image and Contents, Dongguk University) ;
  • Kim, Jeong-Hwan (Department of Digital Image and Contents, Dongguk University)
  • 이학준 (동국대학교 영상대학원) ;
  • 김정환 (동국대학교 영상대학원)
  • Received : 2019.12.20
  • Accepted : 2020.02.25
  • Published : 2020.02.28
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Abstract

K-Pop is powerful. Once considered to be at the periphery of global music scene, it is now reaching the whole world. Not surprisingly, the media, domestic and foreign, have scrambled to unlock the secrets of K-Pop's phenomenal growth. In doing so, they have not failed to highlight the underside of its success, such as cut-throat competition among idol-group members and the programmed member replacement by their agencies. One of the most notable characteristics in this process is called, in their business jargon, 'the graduation system'. This paper attempts to explicate this management practice unique to K-pop industry. To do so, this paper draws on Rene Girard's work on desires, particularly his notion of mimesis, violence and the scapegoat mechanism. Based on a documentary film, interactive online sites and a monograph that have chronicled how the K-pop girl group <9 Muses> have 'graduated' during their debut process, this paper applies, as its main analytical tool, the scapegoat mechanism and attempts to explore on its basis what 'the system' entails for the K-pop industry in general and the actors working within it in particular.

케이팝의 힘은 대단하다. 변방의 대중문화가 전 세계에 영향을 미치고 있음은 놀라운 일이다. 국내외 미디어들이 케이팝 성장의 비밀을 밝히려고 애쓰는 까닭이다. 하지만 케이팝의 괄목할 성장 이면에 감춰진, 아이돌 그룹(보이그룹, 걸그룹) 내부의 치열한 경쟁과 강제적인 멤버교체는 비판의 대상이 되고 있다. 대표적인 현상 가운데 하나가'졸업제도'이다. 르네 지라르는 욕망의 모방성과 폭력성, 그리고 이를 무마하기 위한 희생양 메커니즘을 주장했다. 본고는 걸그룹 <나인뮤지스>의 데뷔과정에서 벌어진 졸업제도를 기록한 다큐멘터리, 온라인 인터렉티브 사이트, 단행본 등 일련의 결과물을 바탕으로, 졸업제도에 희생양 메커니즘을 적용한 뒤 케이팝에서의 졸업제도를 정의하고자 하였다.

Keywords

Acknowledgement

본 논문은 동국대학교의 2019학년도 학술연구 지원을 받음.

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