Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Entrepreneurial Universities Case Study: Based on Ambidextrous Strategy

기업가형 대학의 사례 연구: 양손잡이 전략 관점으로

  • Won, Chi Un (Hanyang University Business School) ;
  • Bae, Tae Jun (Hanyang University Department of Entrepreneurship graduate school) ;
  • Choi, Kyung Chul (Hanyang University Department of Entrepreneurship graduate school)
  • 원치운 (한양대학교 경영대학) ;
  • 배태준 (한양대학교 창업융합학과) ;
  • 최경철 (한양대학교 창업융합학과)
  • Received : 2020.01.12
  • Accepted : 2020.08.10
  • Published : 2020.08.31
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Abstract

Recently, there has been growing interest in entrepreneurial universities. Accordingly, this study discussed the paradigm shift from traditional university roles to entrepreneurial universities and conducted case analysis of Oxford University, Stanford University and Berlin Institute of Technology from the perspective of ambidextrous strategies of universities. Universities are emphasizing the importance of academic capitalism through market activities as well as the educational and research-oriented role to adapt and survive the rapidly changing uncertain environment. Therefore, many studies related to this have been conducted. This paper discusses the background and necessity of the transformation from traditional universities to entrepreneurial universities, and applies the case of a university that has been successful in transforming into an entrepreneurial universities and creating excellent outcome in terms of ambidextrous strategy. Specifically, this study examined the structural, contextual, and leadership perspectives as a antecedents for ambidextrous strategy. This paper expects not only to introduce cases but also to be used as reference for adapting to future paradigm shifts to entrepreneurial universities and setting the direction of universities.

기업가형 대학에 대한 관심이 최근 국내외 주목을 받고 있다. 이에 본 연구는 전통적인 대학의 역할에서 기업가형 대학(entrepreneurial university)으로의 패러다임 전환에 대한 논의와 대학 조직의 양손잡이 전략 관점에서 영국의 옥스퍼드 대학, 미국의 스탠포드 대학 그리고 독일의 베를린 공과 대학의 사례 분석을 실시하였다. 대학은 급격하게 변화하는 불확실한 환경에 적응하고 생존하기 위해 과거 교육 및 연구 중심의 역할 뿐 아니라 시장 활동을 통한 학문적 자본주의(academic capitalism)에 대한 중요성이 대두됨에 따라 이에 관련된 연구들이 진행되어 왔다. 이와 관련하여 본 논문에서는 이전 연구에서 다루지 않았던 기존 대학들의 기업가형 대학으로의 전환의 배경 및 필요성과 기업가형 대학으로 변화에 성공하여 우수한 성과를 창출하고 있는 대학의 사례를 양손잡이 전략 관점에 적용하였다. 구체적으로 조직의 양손잡이 전략을 가능케 하는 선행요인으로 구조적 관점, 맥락적 관점 그리고 리더십 관점에서 살펴보았다. 이에 본 논문은 단순히 사례를 소개하는 것에 그치는 것이 아니라 해당 사례들을 통해 앞으로 국내 대학들이 기업가형 대학으로의 패러다임 변화에 적응하고 대학의 미래 방향 설정을 위한 방안 마련 등의 자료로 활용될 수 있을 것이라 기대한다.

Keywords

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