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편의점 도시락 레이블의 정보 중요성에 관한 연구

A Study on the Importance of Information on Lunchbox Labels in Convenience Stores

  • 이연정 (홍익대학교 국제디자인전문대학원 스마트디자인엔지니어링 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Lee, Yeon-Jung (Smart Design Engineering, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 투고 : 2020.05.25
  • 심사 : 2020.08.20
  • 발행 : 2020.08.28

초록

본 연구는 효율적인 정보전달을 위한 편의점 도시락 레이블에 관한 연구로써, 구매자들이 원하는 정보의 중요도를 파악해 도시락 구매 시 구매자들에게 도움을 줄 수 있는 레이블을 정립하는 데 그 목적이 있다. 연구방법으로는 문헌 연구와 설문조사를 통해 구매자들이 도시락을 구매할 때 중요하게 생각하는 요소와 레이블에서 확인하는 정보 및 그 정보들의 중요도 순서를 분석하였다. 연구결과 도시락 구매자들이 중요하다고 생각되는 레이블 정보는 가격, 유통기한, 칼로리, 도시락 구성요소, 제조일자 순으로 나타났다. 또한, 레이블을 확인하지 않는 구매자들은 가독성이 떨어지는 레이블을 지적했다. 본 연구는 구매자들이 중요하다고 생각하는 정보들을 레이블에 새롭게 정립한다면 구매자들이 레이블을 통해 쉽게 정보를 확인하고 구매할 수 있을 것으로 기대한다.

This study is about convenience store lunchbox labels for efficient information transmission. Its purpose is to identify the importance of the information that buyers want and to establish labels that can help buyers when purchasing lunchbox. The literature research and survey identified the factors that buyers consider important when purchasing lunchbox, analyzed the information identified on the label and the order of importance of the information. The study found that label information that lunchbox buyers think is important was in order of price, expiration date, calories, lunchbox components, and date of manufacture. Also, buyers who do not check labels pointed the less readable labels. This study expects that the information that buyers think is important will be newly established on labels so that buyers can easily check and purchase information through labels.

키워드

참고문헌

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