Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The effect of ambiguity of information on Covid-19 patients' contact trace on intention to visit the commercial district: Comparison of residents in Gangnam-gu and Seocho-gu

코로나19 확진자 동선정보의 모호성 차이가 유관 상권 방문의도에 미치는 영향 연구: 강남구민과 서초구민의 비교

  • Min, Dongwon (Business Administration, Dankook University)
  • Received : 2020.06.08
  • Accepted : 2020.08.20
  • Published : 2020.08.28
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Abstract

This study aims to investigate the effect that local government's information release range on Covid-19 patients' contact trace on consumer sentiment in the region. One hundred twenty-eight residents of Gangnam-gu and Seocho-gu participated in the study. The results showed that when ambiguity of information increased perceived anxiety on Covid-19 patients' contact trace, which in turn led lower intention to visit the commercial district near the Covid-19 patients' contact trace. Based on the findings, several suggestions was proposed for future research, including longitudinal studies covering even the "long-term" changes in consumer sentiment, the effect of implicit anxiety, and the behavioral difference between residence and non-residence.

본 연구는 코로나19 확진자 동선에 대한 지자체의 정보공개의 모호성 차이가 해당 지역상권에 대한 소비심리에 미칠 수 있는 영향에 주목하였다. 특히 상대적으로 정보공개 방식이 모호한 강남구와 상세한 서초구의 거주자들을 대상으로, 해당 구가 발표하는 코로나19 확진자 동선의 모호성 판단이 확진자 동선 인근의 상권 방문의도에 미치는 영향을 조사 및 분석하였다. 그 결과 거주지 인근에서 발생한 코로나19 확진자 동선에 대한 정보가 모호(vs. 상세)하다고 느낄수록 불안감이 높았으며, 이는 유관 상권에 대한 방문의도를 낮추는 것으로 나타났다. 이 같은 차이는 각 구에 따라서도 유의하게 나타났다. 한편 연령과 성별이 미치는 영향은 유의하지 않았다. 이 같은 결과를 기반으로 소비심리의 장기적 변화, 내재된 불안감의 영향, 거주자와 비거주자 간 차이 등을 담은 향후 연구의 시사점을 제시하였다.

Keywords

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