인간식물환경학회지 (Journal of People, Plants, and Environment)

  • 제23권4호
  • /
  • Pages.411-422
  • /
  • 2020
  • /
  • 2508-7673(pISSN)
  • /
  • 2508-7681(eISSN)
인간식물환경학회 (Society For People, Plants, And Environment)
권호 표지
DOI QR코드

DOI QR Code

Relationship between Participants Satisfaction in Agro-Healing Activities in a Healing Farm and the Level of Stress and Loyalty

  • Jang, Hye Sook (Urban Agriculture Research Division, National Institute of Horticultural and Herbal Science) ;
  • Jeong, Sun-Jin (Urban Agriculture Research Division, National Institute of Horticultural and Herbal Science) ;
  • Kim, Jae Soon (Urban Agriculture Research Division, National Institute of Horticultural and Herbal Science) ;
  • Yoo, Eunha (Urban Agriculture Research Division, National Institute of Horticultural and Herbal Science)
  • 투고 : 2020.07.14
  • 심사 : 2020.08.03
  • 발행 : 2020.08.31
⟨ 이전 논문 다음 논문 ⟩

초록

Background and objective: This study was conducted to find out the effects of healing farm resources and participant satisfaction on the level of stress and loyalty. Methods: The experiment was conducted on 18 subjects who participated in agro-healing activities (aged 49.5 years on average) and the concentration of cortisol, the level of stress and satisfaction with the services and program of a healing farm. The healing-agriculture activities were performed once a week, a total of 7 sessions, for 90 minutes and their saliva was collected before and after the activities. Results: The concentration of cortisol, a stress hormone, was statistically significantly reduced after the healing-agriculture activities in 5 out of 7 sessions. The total cortisol concentration showed statistically significant differences. The 6th session was comprised of different activities, compared to others, such as understanding weeds, managing a garden and making a pizza with fermentation enzymes, and the level of cortisol in the 6th session was the lowest after participating in the agro-healing activities, which indicated that the activities have the positive effect of lowering the level of stress. The level of stress was lowered from 18.39 to 16.78, which was consistent with the results of the concentration of cortisol. The level of satisfaction in the last session was below 50%, which indicated that the owner of the farm might be a little inexperienced in education and marketing on information and safety. The variables of participants including stress and satisfaction with services showed a strong influence on their loyalty. Conclusion: Satisfaction with services and loyalty to the healing farm showed a very high correlation, which was statistically significant. It also showed that participants' stress level and satisfaction with the services and program of the healing farm have a strong influence on their loyalty.

키워드

과제정보

This study was supported by the 2019 Horticultural and Herbal Science Program of the National Institute of Horticultural and Herbal Science of the Rural Development Administration (PJ01137604).

참고문헌

  1. Baek, Y.M. 2010. Korean version of the perceived stress scale-10: Development of the scale and exploring the effects of perceived stress on memory. Master's thesis, Seoul National University, Seoul, Korea.
  2. Braastad, B.O., C. Gallis, J. Sempik, S. Senni, and T. van Elsen. 2007, June. COST Action 866 "Green care in agriculture": A multi-disciplinary scientific network. Proceedings of COST Action 866 Conference "Green care in agriculture: Health effects, economics and policies (pp. 13-24)", Austrian Horticultural Society, Vienna, Austria.
  3. Choi, K.S. and K.C. Kim. 2002. A study on the supportive design conditions for the hospital stress in Korea. J. Korean Inst. Healthc. Archit. 8(1):61-67.
  4. Choi, S., I. Lee, I. Song, O.J. Kwon, K. Park, H. Hong, K.K. Sung, and S. Lee. 2014. Method of saliva collection for salivary cortisol measurement. Korean J. Orient. Physiol. Pathol. 28(2):223-232. https://doi.org/10.15188/kjopp.2014.04.28.2.223
  5. Cimprich, B. 1993. Development of an intervention to restore attention in cancer patients. Cancer Nurs. 16(2):83-92. https://doi.org/10.1097/00002820-199304000-00001
  6. Cohen, S. and G.M. Williamson. 1988. Perceived stress in a probability sample of the United States. In: S. Spacapan and S. Oskamp (Eds.), The Social Psychology of Health (pp. 31-67). Newbury Park, CA: Sage.
  7. Davis, M. and E. Emory. 1995. Sex differences in neonatal stress reactivity. Child Dev. 66(1):14-27. https://doi.org/10.1111/j.1467-8624.1995.tb00852.x
  8. Finkelstein, N.G. 2003. The holocaust industry: Reflections on the exploitation of Jewish suffering (2nd ed.). NY, USA: Verso.
  9. Gremler, D.D. 1995. The effect of satisfaction, switching costs, and interpersonal bonds on service loyalty. Doctoral dissertation, Arizona State University, Arizona, USA.
  10. Im, K.B. 1997. Factors of stress by job type in hospital organization, impact on internal customer satisfaction and organizational immersion. Master's thesis, Yeungnam University, Gyeongbuk, Korea.
  11. Jang, H.S., G.M. Gim, S.J. Jeong, and J.S. Kim. 2018. Effects of plant cultivating activity for reducing parental stress. J. People Plants Environ. 21(3):203-211. https://doi.org/10.11628/ksppe.2018.21.3.203
  12. Jang, H.S., G.M . Gim, S.J. Jeong, and J.S. Kim. 2019. Community gardening activities and their effects on mental health of residents. J. People Plants Environ. 22(4):333-340. https://doi.org/10.11628/ksppe.2019.22.4.333
  13. Jang, H.S., E.H. Yoo, S.J. Jeong, J.S. Kim, and D.Y. Ryu. 2019. Effects of an agro-healing activity program on the physiological condition of adults with chronic metabolic diseases. J. People Plants Environ. 22(4):355-364. https://doi.org/10.11628/ksppe.2019.22.4.355
  14. Jeong, W.C. 2003. Recognition of service needs of the mentally ill and the mental service providers and factors affecting service needs of the mentally ill in community mental rehabilitation center. Ment. Health Soc. Work 16(12):156-179. Retrieved from https://www.kamhsw.org
  15. Kim, H.Y. 2013. Effects of community garden construction and horticultural activities on the life-satisfaction of rural residents. Doctoral dissertation, Chungnam National University, Taejon, Korea.
  16. Kim, J.Y. 2009. Age and depression in Korean adults. Health Soc. Sci. 26:89-113. Retrieved from http://kahms.re.kr
  17. Kim, K.H. 2009. A study on characteristics of healing environment in the late work of Frank Lloyd Wright. J. Korean Inst. Healthc. Archit. 12(1):41-48.
  18. Kwak, S.O. 2005. A study on the environmental marketing for interiorscape within apartment. Doctoral dissertation, Sangmyung University, Cheonan, Korea.
  19. Kwon, S.Y. 2015. A study on the healing experience in a garden with a perspective of cognitive response mechanism. Master's thesis, Hongik University, Seoul, Korea.
  20. Lee, G.G. 2006. Visual preference in green roof sites. J. Korean Inst. Landsc. Archit. 34(5):32-38.
  21. Lee, J.Y. 2003. Effects of air transportation service delay on customer satisfaction, relationship quality, and customer loyalty. Doctoral dissertation, Gyeongju University, Gyeongju, Korea.
  22. Lee, S.H. 2007. The effects of the index of greenness simulation based restorative environment model upon emotion improvement. Korean J. Health Psychol. 12(2):439-465. https://doi.org/10.17315/kjhp.2007.12.2.009
  23. Loue, S. 2016. CooperRiis healing community. In: Therapeutic farms: Recovery from mental illness. Switzerland: Springer. https://doi.org/10.1007/978-3-319-13539-7_5
  24. Matsuo, E. and I. Miyajima. 1998. Up-to-date trend of horticultural therapy in Japan: An attempt to redefine horticulture in horticultural therapy and place horticultural therapy in relation to other therapies. J. Korean Soc. People Plants Environ. 1(1):22-33.
  25. McKenzie-Mohr, D., L.S. Nemiroff, L. Beers, and S. Desmarais. 1995. Determinants of responsible environmental behavior. J. Soc. Issues 51(4):139-156. https://doi.org/10.1111/j.1540-4560.1995.tb01352.x
  26. Oliver, R.L. 1999. Whence consumer loyalty? J. Mark. 63:33-44. https://doi.org/10.2307/1252099
  27. Parasuraman, A., V.A. Zeithaml, and L.L. Berry. 1988. A multiple- item scale for measuring consumer perceptions of service quality. J. Retailing 64(1):12-40.
  28. Park, H.C. and D.K. Kang. 2017. Suggestions for applications of therapeutic farms for promoting school community engagement in Korea based on review of therapeutic farms, gardens, animals, policies, and laws in the U.S.A. J. Rural Soc. 27(2):215-269. https://doi.org/10.31894/JRS.2017.12.27.2.215
  29. Relf, P.D. 1990. Psychological and sociological response to plants: Implications for horticulture. HortScience 25(1):11-13. https://doi.org/10.21273/HORTSCI.25.1.11
  30. Schwartz, E.B., D.A. Granger, E.J. Susman, M.R. Gunnar, and B. Laird. 1998. Assessing salivary cortisol in studies of child development. Child Dev. 69(6):1503-1513. https://doi.org/10.2307/1132128
  31. Shin, W.S., P.S. Yeoun, and J.H. Lee. 2007. The impact that a forest experience influences on a human mental state stability. J. Korean Inst. For. Recreat. 11(3):37-43.
  32. Smith, D.C. 1992. Managing brand equity: Capitalizing on the value of a brand name by David A. Aaker [review of the book Managing brand equity: Capitalizing on the value of a brand name by D.A. Aaker]. J. Mark. 56(2):125-128. https://doi.org/10.2307/1252048
  33. Ulrich, R.S. 1981. Natural versus urban scenes: Some psychophysiological effects. Environ. Behav. 13(5):523-556. https://doi.org/10.1177/0013916581135001
  34. Ulrich, R.S. 1984. View through a window may influence recovery from surgery. Science 224(4647):420-421. https://doi.org/10.1126/science.6143402
  35. Ulrich, R.S. 1986. Human responses to vegetation and landscapes. Landsc. Urban Plan. 13:29-44. https://doi.org/10.1016/0169-2046(86)90005-8
  36. Ulrich, R.S., R.F. Simons, B.D. Losito, E. Fiorito, M.A. Miles, and M. Zelson. 1991. Stress recovery during exposure to natural and urban environments. J. Environ. Psychol. 11(3):201-230. https://doi.org/10.1016/S0272-4944(05)80184-7
  37. Yamaguchi, M., M. Deguchi, and Y. Miyazaki. 2006. The effects of exercise in forest and urban environments on sympathetic nervous activity of normal young adults. J. Int. Med. Res. 34(2):152-159. https://doi.org/10.1177/147323000603400204
  38. Zeithaml, V.A., L.L. Berry, and A. Parasuraman. 1996. The behavioral consequences of service quality. J. Mark. 60(2):31-46. https://doi.org/10.2307/1251929