Journal of Venture Innovation (벤처혁신연구)

Korean Academy of Venture Innovation (한국벤처혁신학회)
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The Effect of Job Stability on Senior Citizen's Quality of Life : Mediated Effect of Job Satisfaction

PR실무자의 직무특성이 번영에 미치는 영향 : 일의 의미와 직무열의의 이중매개효과 연구

  • Rhee, Ji-young (Department of Psychology, the Catholic University of Korea) ;
  • Jung, Sung-cheol (department of Psychology, the Catholic University of Korea)
  • Received : 2020.10.12
  • Accepted : 2020.12.15
  • Published : 2020.12.31
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Abstract

The purpose of this study was to examine the effects of the job characteristics of the PR practitioner on flourishing and to identify the mediating effect of the meaning of work and job engagement. This study used a survey of 353 PR practitioners from PR firms and the hypothesis was verified by gathering the data of the job characteristics, the meaning of work, the job engagement and the flourishing by conducting hierarchical regression analysis and SPSS Process Macro bootstrapping analysis. The results showed that the job characteristics of the PR practitioner were found to influence the flourishing with the double-mediation effect, the meaning of the work and job engagement. The more PR practitioners regard their work affects their surroundings, the higher the degree of autonomy is, and the more they get feedbacks they engaged more, as they valued their job more thereby experience flourish more. Moreover, when PR practitioners valued their job more, they more engaged in their work and experience flourish. The meaning of work revealed to be the important factor to affect flourish regardless of the job characteristics and the job engagement so that gained the results that PR firms' effort to elevate the meaning of work of PR practitioners has is important. The study findings suggest that PR practitioners' flourishing is manageable in the organization by paying attention to oneself in the aspect of the organization, not leaving in individual areas. Limitaions and implications for future studies were discussed.

본 연구의 목적은 PR실무자의 직무특성이 번영에 미치는 영향과 일의 의미와 직무열의의 단순 매개 및 이중 매개 역할을 확인하고자 하였다. 분석을 위하여 총 353명의 PR기업에 종사하는 PR실무자를 대상으로 설문조사를 실시하여, 직무특성, 일의 의미, 직무열의, 번영에 대한 데이터를 수집하고 다중회귀분석과 SPSS Process Macro 부트스트래핑 방법을 통해 연구가설을 검증하였으며, 결과는 다음과 같다. PR실무자의 직무특성이 번영에 영향을 미치는 관계에 대해서 일의 의미과 직무열의가 각각 단순매개효과를 보였으며, 일의 의미와 직무열의는 순차적으로 영향을 미치는 이중매개효과를 보이는 것으로 나타났다. 세부적으로는 자신의 일이 주변에 미치는 영향력이 크다고 생각할수록, 직무 수행에 필요한 기술과 지식이 다양할수록, 자율성이 높을수록, 피드백을 많이 받을수록 일할 만한 가치를 높게 여겨 직무열의가 높아지고, 이에 따른 번영감을 더 잘 경험하는 것으로 나타났다. 또한 일할 만한 가치가 높다고 느낄수록 더 잘 집중하고 직무에 빠져서 몰두하여 일하면서도 번영감이 높아지는 결과가 나타났다. 이러한 결과는 직무특성과 직무열의와 무관하게 일의 의미가 번영감에 영향을 미치는 중요한 요인이며, PR기업은 PR실무자들의 일의 의미감을 높이기 위한 노력이 중요하다는 것을 의미한다. 본 연구의 의의와 한계점은 결론에서 다루었다.

Keywords

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