Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Influence of Intention to Use on Supply Condition and Offer Program of Care Farming

치유농업의 공급조건과 제공프로그램이 이용의도에 미치는 영향에 관한 연구

  • Ko, Eun-ju (Dept. of Information Management, Venture, Hoseo University) ;
  • Heo, Chul-Moo (Dept. of Information Management, Venture, Hoseo University)
  • 고은주 (호서대학교 벤처대학원 정보경영학과) ;
  • 허철무 (호서대학교 벤처대학원 정보경영학과)
  • Received : 2020.06.03
  • Accepted : 2020.07.20
  • Published : 2020.07.28
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Abstract

The purpose of this study was to provide basic data for the development of strategic measures for the application and growth potential of care farming as a healing for office workers. Therefore this study was investigated the relationship between supply conditions and offer programs for the activation of care farming and the intention of participants to use. The analysis results of the survey conducted for general office workers are as follows. Frist, there was a significant positive correlation between all sub-factors and intention to use. Second, the higher the awareness about the convenience of using healing facilities among supply conditions of healing farming and the necessity of medical service, the higher the intention to use. Third, the higher the awareness about the necessity of cultivation of crops, animal mediation, natural activities, and cultural activities among supply conditions of healing farming, the higher the intention to use. Based on the above analysis results, this study discussed the differences from previous studies and also derived insights for establishing a strategic plan to promote care farming.

본 연구는 각박한 현대의 삶을 살아가는 일반인 중에서 직장인들에 대한 힐링과 치유로써 치유농업의 적용과 성장가능성을 위한 기초자료로 제공하고자 치유농업의 활성화를 위한 공급조건과 제공프로그램의 구성과 참가자들의 이용의도간의 관계를 파악하였다. 이를 위해 일반 직장인을 대상으로 설문조사를 실시하였으며, 다중회귀분석을 실시한 결과는 다음과 같이 나타났다. 첫째, 모든 하위요인과 이용의도 간에는 유의한 정(+)의 상관관계가 나타났다. 둘째, 치유농업 공급조건 중 치유시설과 이용편리성, 의료서비스의 필요성에 대한 인식이 높을수록 이용의도가 높았다. 셋째, 치유농업 제공프로그램 중 농작물재배, 동물매개, 자연활동, 문화활동의 필요성에 대한 인식이 높을수록 이용의도가 높았다. 이상의 분석결과를 바탕으로 선행연구와의 차별화된 점을 논의하였으며, 치유농업 활성화를 위한 전략방안 모색의 차원에서 시사점을 도출하였다.

Keywords

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