한국IT서비스학회지 (Journal of Information Technology Services)

한국IT서비스학회 (Korea Society of IT Services)
권호 표지
DOI QR코드

DOI QR Code

스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석

Continuance Usage of Smartwatch : Differences by Acquisition Type

  • 유혜인 (연세대학교 정보대학원) ;
  • 이중정 (연세대학교 정보대학원) ;
  • 윤혜정 (이화여자대학교 신산업융합대학 국제사무학과)
  • 투고 : 2020.03.03
  • 심사 : 2020.04.23
  • 발행 : 2020.04.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

키워드

참고문헌

  1. 구철모, 김희웅, 전유희, "스마트폰의 탐색적 사용과 충분한 활용에 대한 연구 : 지속적 사용과 습관이론을 중심으로", 한국전자거래학회지, 제16권, 제3호, 2011, 67-91. https://doi.org/10.7838/jsebs.2011.16.3.067
  2. 박윤서, 김용식, "하이브리드 IT 신제품의 범주화에 따른 보완재 번들링의 효과성에 관한 연구", 한국IT서비스학회지, 제13권, 제4호, 2014, 19-43. https://doi.org/10.9716/KITS.2014.13.4.019
  3. 송근혜, 박종현, 이승민, "Exploring Determinants of Smartwatch Diffusion Using a Value Adoption Model", 기술혁신학회지, 제21권, 제2호, 2018, 684-714.
  4. 윤성원, 이정우, 김수형, 유초롱, "스마트워치 시장의 캐즘 (Chasm) 에 관한 연구 : Q 방법을 활용한 혁신수용 사례 분석", 한국IT서비스학회지, 제18권, 제1호, 2019, 27-44. https://doi.org/10.9716/kits.2019.18.1.027
  5. 이정우, 최재현, 박제원, "개인과 기기특성이 스마트워치 사용의도에 미치는 영향에 관한 실증적 연구", 한국정보기술학회논문지, 제12권, 제11호, 2014, 201-214. https://doi.org/10.14801/kitr.2014.12.11.201
  6. 이진명 외, "지각된 유용성과 지각된 즐거움이 스마트워치 수용에 미치는 영향과 소비자 관성의 조절효과", 소비문화연구, 제21권, 제2호, 2018, 43-65.
  7. 이진명, 박서니, 나종연, "지각된 유용성과 지각된 즐거움이 스마트워치 수용에 미치는 영향과 소비자 관성의 조절효과", 소비문화연구, 제21권, 제2호, 2018, 43-65.
  8. 조동혁, 박종우, "모바일 커머스 수용 후 행동에 관한 연구", 한국IT서비스학회지, 제14권, 제3호, 2015, 163-182. https://doi.org/10.9716/KITS.2015.14.3.163
  9. Bhattacherjee, A, "Understanding information systems continuance : An expectation-confirmation model", MIS Quarterly, Vol.25, No.3, 2001, 351-370. https://doi.org/10.2307/3250921
  10. Chin, W.W., "The partial least squares approach to structural equation modeling", Modern Methods for Business Research, Vol.295, No.2, 1998, 295-336.
  11. Cho, G., S. Lee, and J. Cho, "Review and reappraisal of smart clothing", International Journal of Human-Computer Interaction, Vol.25, No.6, 2009, 582-617. https://doi.org/10.1080/10447310902997744
  12. Choi, J. and S. Kim, "Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches", Computers in Human Behavior, Vol.63, 2016, 777-786. https://doi.org/10.1016/j.chb.2016.06.007
  13. Chuah, S.H.W., P.A. Rauschnabel, N. Krey, B. Nguyen, T. Ramayah, and S. Lade, "Wearable technologies : The role of usefulness and visibility in smartwatch adoption", Computers in Human Behavior, Vol.65, 2016, 276-284. https://doi.org/10.1016/j.chb.2016.07.047
  14. Davis, F.D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol.13, No.3, 1989, 319-340. https://doi.org/10.2307/249008
  15. Dehghani, M., K.J. Kim, and R.M. Dangelico, "Will smartwatches last? Factors contributing to intention to keep using smart wearable technology", Telematics and Informatics, Vol.35, No.2, 2018, 480-490. https://doi.org/10.1016/j.tele.2018.01.007
  16. DeLone, W.H. and E.R. McLean, "Information systems success : The quest for the dependent variable", Information Systems Research, Vol.3, No.1, 1992, 60-95. https://doi.org/10.1287/isre.3.1.60
  17. Delone, W.H. and E.R. McLean, "The DeLone and McLean model of information systems success : a ten-year update", Journal of Management Information Systems, Vol.19, No.4, 2003, 9-30. https://doi.org/10.1080/07421222.2003.11045748
  18. Fang, Y.M. and C.C. Chang, "Users' psychological perception and perceived readability of wearable devices for elderly people", Behaviour and Information Technology, Vol.35, No.3, 2016, 225-232. https://doi.org/10.1080/0144929X.2015.1114145
  19. Fornell, C. and D.F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol.18, No.1, 1981, 39-50. https://doi.org/10.1177/002224378101800104
  20. Gefen, D., E.E. Rigdon, and D. Straub, "Editor's comments : an update and extension to SEM guidelines for administrative and social science research", MIS Quarterly, Vol.35, No.2, 2011, iii-xiv. https://doi.org/10.2307/23044042
  21. Gefen, D. and D. Straub, "A practical guide to factorial validity using PLS-Graph : Tutorial and annotated example", Communications of the Association for Information Systems, Vol.16, No.1, 2005, 91-109.
  22. Gu, Z., J. Wei, and F. Xu, "An empirical study on factors influencing consumers' initial trust in wearable commerce", Journal of Computer Information Systems, Vol.56, No.1, 2016, 79-85. https://doi.org/10.1080/08874417.2015.11645804
  23. Hsiao, K., "What drives smartwatch adoption intention? Comparing Apple and non-Apple watches", Library Hi Tech, Vol.35, No.1, 2017, 186-206. https://doi.org/10.1108/LHT-09-2016-0105
  24. Jung, Y., S. Kim, and B. Choi, "Consumer valuation of the wearables : The case of smartwatches", Computers in Human Behavior, Vol.63, 2016, 899-905. https://doi.org/10.1016/j.chb.2016.06.040
  25. Kim, K.J., "Shape and size matter for smartwatches : effects of screen shape, screen size, and presentation mode in wearable communication", Journal of Computer-Mediated Communication, Vol.22, No.3, 2017, 124-140.
  26. Kim, K.J. and D.H. Shin, "An acceptance model for smart watches : Implications for the adoption of future wearable technology", Internet Research, Vol.25, No.4, 2015, 527-541. https://doi.org/10.1108/IntR-05-2014-0126
  27. Limayem, M., S.G. Hirt, and C.M. Cheung, "How habit limits the predictive power of intention : The case of information systems continuance", MIS Quarterly, Vol.31, No.4, 2007, 705-737. https://doi.org/10.2307/25148817
  28. Moore, G.A., Crossing the chasm : Marketing and selling technology project, Harper Collins, 2009.
  29. Nascimento, B., T. Oliveira, and C. Tam, "Wearable technology : What explains continuance intention in smartwatches?", Journal of Retailing and Consumer Services, Vol.43, 2018, 157-169. https://doi.org/10.1016/j.jretconser.2018.03.017
  30. Nelson, R.R., P.A. Todd, and B.H. Wixom, "Antecedents of information and system quality : an empirical examination within the context of data warehousing", Journal of Management Information Systems, Vol.21, No.4, 2005, 199-235. https://doi.org/10.1080/07421222.2005.11045823
  31. Ogbanufe, O. and N. Gerhart, "Watch it! Factors driving continued feature use of the smartwatch", International Journal of HumanComputer Interaction, Vol.34, No.11, 2018, 999-1014. https://doi.org/10.1080/10447318.2017.1404779
  32. Oliver, R.L., "A cognitive model of the antecedents and consequences of satisfaction decisions", Journal of Marketing Research, Vol.17, No.4, 1980, 460-469. https://doi.org/10.2307/3150499
  33. Pagani, M., "Determinants of adoption of third generation mobile multimedia services", Journal of Interactive Marketing, Vol.18, No.3, 2004, 46-59. https://doi.org/10.1002/dir.20011
  34. Shin, D.H., "MVNO services : Policy implications for promoting MVNO diffusion", Telecommunications Policy, Vol.34, No.10, 2010, 616-632. https://doi.org/10.1016/j.telpol.2010.07.001
  35. Stremersch, S. and G.J. Tellis, "Strategic bundling of products and prices : A new synthesis for marketing", Journal of Marketing, Vol.66, No.1, 2002, 55-72. https://doi.org/10.1509/jmkg.66.1.55.18455
  36. Wixom, B.H. and P.A. Todd, "A theoretical integration of user satisfaction and technology acceptance", Information Systems Research, Vol.16, No.1, 2005, 85-102. https://doi.org/10.1287/isre.1050.0042
  37. Yang, H., J. Yu, H. Zo, and M. Choi, "User acceptance of wearable devices : An extended perspective of perceived value", Telematics and Informatics, Vol.33, No.2, 2016, 256-269. https://doi.org/10.1016/j.tele.2015.08.007
  38. Zhang, M., M. Luo, R. Nie, and Y. Zhang, "Technical attributes, health attribute, consumer attributes and their roles in adoption intention of healthcare wearable technology", International Journal of Medical Informatics, Vol.108, 2017, 97-109. https://doi.org/10.1016/j.ijmedinf.2017.09.016