Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Dimension of Design Idea through the Analysis of Words that Remind of Fashion Image Words -Focusing on Classic and Avant-garde Imaged Language-

패션 이미지어(語)의 연상 어휘 분석을 통한 디자인 발상차원에 관한 연구 -클래식, 아방가르드 이미지어를 중심으로-

  • Received : 2019.09.26
  • Accepted : 2020.02.09
  • Published : 2020.06.30
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Abstract

This study researches the association between associative vocabulary and fashion image language in order to extract ideas that can be used as basic data for design ideas. Classic - avant-garde imaged language were chosen as theme words and each 70 questionnaires per a final image word were used for analysis. We obtained the following results by researching keywords that explained classic image words through a word cloud technique. It was found to have high central representation in the order of suit, classical, basic, music, Chanel, black and traditional. The core key words explaining avant-garde image language were found to have a central representation in the order of : peculiar, huge, Comme des Garçons, artistic, creative, deconstruction and individuality. We extracted the necessary idea dimensions needed for design ideas through associative network graph analysis. In the case of classical image language, it was named as the Mannish Item, Music, Modern Color, and the Traditional Classicality dimensions. In the case of avant-garde image language, it was named as the Key Image, Artistic Aura, Key Design and Designers dimensions.

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References

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