Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Perception of the Body and Clothing Style according to the Period of Body Design Experience -Focusing on Women in their 20s-

바디 디자인 경험기간에 따른 몸의 인식과 의복 스타일에 미치는 영향 -국내 20대 여성을 중심으로-

  • Lee, Joohyung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University / The Research Institute of College of Human Ecology, Seoul National University) ;
  • Ha, Jisoo (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University / The Research Institute of College of Human Ecology, Seoul National University)
  • 이주형 (서울대학교 의류학과 / 서울대학교 생활과학연구소) ;
  • 하지수 (서울대학교 의류학과 / 서울대학교 생활과학연구소)
  • Received : 2020.02.07
  • Accepted : 2020.04.24
  • Published : 2020.06.30
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Abstract

This study examined body perception, body design behavior and clothing style for women in their 20s according to the period of body design experience. Body perception was analyzed from the two viewpoints of seeing the body as the subject of social suppression and as the means of self-expression. This could lead to understanding how modern women perceive their bodies based on experiences of body design. In-depth Interviews conducted through semi-structured questionnaires among women in their 20s were divided into body design experience less than 24 months and the group of body design experience more than 24 months. The results of this study are as follows. First, both groups did not feel satisfaction in terms of body perception. Women in the less than 24 months group showed their eager for firm body as well as skinny body influenced by social media, while the group with more than 24 months, felt a strong suppression to have a perfect body as a professional due to the expectations of others. Second, the group with less than 24 months conducted body designs to satisfy themselves, while group with more than 24 months focused on the body shape changes through systematic exercise and a strict diet plan that indicated a strong desire to show their perfect body to others. Third, the two groups showed differences in their clothing style.

Keywords

References

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