Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study of Entrepreneurship Education on Entrepreneurial Orientation of Korean and Chinese University Students: Focused on Entrepreneurial Self-Efficacy as Mediator

기업가정신교육이 한·중대학생들의 기업가적 지향성에 미치는 영향: 자기효능감의 매개효과를 중심으로

  • 양준환 (단국대학교 자유교양대학)
  • Received : 2020.03.02
  • Accepted : 2020.06.29
  • Published : 2020.06.30
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Abstract

This empirical study was designed to identify the key factors that affect entrepreneurial orientation of university students. An exploratory model was suggested to verify the relationship among the research variables including entrepreneurship education, entrepreneurial self-efficacy, and entrepreneurial orientation(Innovativeness, Proactiveness, Risk-Taking Propensity) in order to attain the purpose of the study. This paper also aimed at investigating the possible difference between Korea and China in entrepreneurial process within this research framework. Total 440 university students participated in this study from both countries; Korea(n=224) and China(n=216). The hierarchical multiple regression was employed for estimating technique by using IBM SPSS statistics Version 23. The findings showed that entrepreneurship education works as a key predictor of entrepreneurial orien- tation and entrepreneurial self-efficacy as well. Also, entrepreneurial self-efficacy has a positive and significant mediating effect and goes on to further impact entrepreneurial orientation. So, entrepreneurship education should be enhanced extensively in order to promote entrepreneurship of young people. The theoretical and practical implication were presented.

본 연구는 기업가정신 교육이 한국과 중국 대학생들의 기업가지향성과 자기효능감에 미치는 기업가정신교육의 영향을 탐색적 연구수준에서 실증적으로 분석하였다. 특히 본 연구는 기업가정신 교육이 기업가지향성의 세 가지 하부요인인 혁신성, 자기주도성, 위험감수성 및 창업자기효능감에 미치는 영향을 분석하였다. 본 연구를 위한 표본은 한국과 중국 각 3개 대학교 대학생들을 추출하였으며 한국 224명, 중국 216명, 총 440명이 연구에 참가하였다. 데이터분석은 IBM SPSS statistics 23 통계프로그램을 이용하였고 위계적 다중회귀분석을 이용하여 수립한 가설을 분석하였다. 분석결과 기업가정신 교육은 한국과 중국 대학생들의 기업가지향성 및 자기효능감에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 자기효능감은 대학생들의 기업가지향성에 유의한 정(+)의 영향을 미치는 한편 매개효과를 보이는 것으로 나타났다. 기업가정신 교육이 대학생들의 기업가지향성 및 자기효능감에 유의한 영향을 미침에 따라 미래 기업가 양성을 위한 기업가정신 교육의 중요성을 제고하였다. 또한 이론적, 실무적 시사점과 함께 효과적인 기업가정신 교육방법론 개발의 필요성을 제시하였다.

Keywords

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