디지털산업정보학회논문지 (Journal of Korea Society of Digital Industry and Information Management)

  • 제16권2호
  • /
  • Pages.117-128
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  • 2020
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  • 1738-6667(pISSN)
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  • 2713-9018(eISSN)
디지털산업정보학회 (Korea Society of Digital Industry and Information Management)
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PSM 기법을 적용한 학교급식 공동구매 공산품의 가격민감도 분석 연구

The Price Sensitivity for Industrial Products from A Group Buying System at School Foodservices : An Application of Price Sensitivity Measurement Technique

  • 이서희 (연세대학교 생활환경대학원 호텔외식급식경영) ;
  • 이호진 (한국교통대학교 식품생명학부 식품영양학과) ;
  • 손춘영 (동남보건대학교 식품영양학과) ;
  • 함선옥 (연세대학교 생활과학대학 식품영양학과)
  • 투고 : 2020.06.12
  • 심사 : 2020.06.23
  • 발행 : 2020.06.30
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초록

The aim of this study was to examine price sensitivity of industrial products purchased via a group buying system and how industrial products for a group buying system differ from general industrial products, and then identify the major factors in selecting products and the important determinants in purchasing industrial products for school foodservices. The survey was conducted with 250 dietitians (teachers) in Gyeonggi-do Province, who were using industrial products for a group buying system and general industrial products. A paired t-test showed a difference in satisfaction between industrial products for a group buying system and general industrial products by factors, while statistically significant differences were found for red pepper paste, fermented soybean paste and soy sauce in all nine satisfaction factors, including product quality, packaging state, labeling, hygiene, item diversity, specification diversity, price appropriateness and supply. Moreover, analyzing price sensitivity for industrial products for a group buying system, using the PSM method with respect to the issue of high price, showed that the respondents considered that the current unit purchase prices were high for all items investigated. This study suggests that schools would purchase more industrial products for a group buying system, when the pricing of the products are considered with the purchase intention of dietitians (teachers).

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참고문헌

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