Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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The Study of Users' Satisfaction on Game AI - Focused on Blade&Soul AI by NCSoft -

게임 인공지능 초기이용자 만족에 미치는 요인 분석 - 엔씨소프트의 블레이드앤소울 AI 조기수용자를 중심으로 -

  • 여향란 (중앙대학교 일반대학원 경영학과) ;
  • 위정현 (중앙대학교 경영학부)
  • Received : 2019.10.28
  • Accepted : 2020.02.12
  • Published : 2020.06.20
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Abstract

The purpose of this paper is to analyze the factors effecting users' satisfaction on game AI for early AI diffusion. For this purpose, we interviewed 20 users who had experiences playing Blade&Soul, made by NCsoft. Interview data had been analyzed through the Semantic Network Analysis program to identify key subject words and their relations. As a result, the paper has found keywords such as patterns, contents, variety, system, and getting new users as factors effecting users satisfaction on game AI.

본 연구의 목적은 게임 인공지능의 조기정착과 확산을 위해 이용자 만족에 영향을 미치는 요인을 분석하는 것이다. 이를 위해 엔씨소프트의 MMORPG 게임 '블레이드&소울'을 플레이한 경험이 있는 20명의 이용자를 대상으로 심층 인터뷰를 진행하였다. 인터뷰 자료는 언어네트워크 분석 프로그램을 통해 핵심주제어를 파악, 주제어 사이의 관계를 분석하였다. 분석 결과 인공지능 게임 이용자 만족도에 영향을 미치는 키워드로 패턴, 콘텐츠, 다양성, 시스템, 신규유저확보 등이 도출되었다.

Keywords

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