중소기업연구 (Korean small business review)

한국중소기업학회 (The Korean Association of Small Business studies)
권호 표지
DOI QR코드

DOI QR Code

공급망 내 갈등관리전략이 파트너십과 성과에 미치는 영향

Effects of Conflict Management Strategy Within Supply Chain on Partnership and Performance

  • 투고 : 2019.11.12
  • 심사 : 2020.02.10
  • 발행 : 2020.03.31
⟨ 이전 논문 다음 논문 ⟩

초록

공급망 내 상호 다른 목표를 가지고 있는 각 기업들은 자신이 추구하는 목표와 성과 달성을 위하여 다양한 자원을 필요로 하지만 개별기업이 모든 자원을 확보하기에는 시간, 공간, 비용과 같은 제약이 따르므로 필요로 하는 자원 확보를 위해 기업 간 상호 의존관계를 형성할 필요가 있다. 이 과정에서 기업 간 정보의 불균형, 제한된 합리성, 이해추구, 위험회피 와 같은 환경적인 요인에 의해 갈등(Conflict)의 발생 가능성이 높아지고 기회주의적 행위가 증가한다. 기존 공급망 연구 분야에서 갈등에 관한 연구들은 갈등의 원인, 갈등이 성과에 미치는 영향 규명에 대해서만 진행되어 갈등해결 매커니즘 관점에서 갈등유형에 따른 구체적인 갈등관리전략을 제시하지 못하였다는 점에서 한계점을 가지고 있다. 따라서 본 연구에서는 공급망 내 거래과정에서의 갈등관리전략을 Kilmann and Thomas(1977)의 TKI모델을 활용하여 기업별로 세분화하고, 각 전략에 따라 파트너십 및 성과에 미치는 영향을 연구하였다. 연구결과, 양보형과 협력형 갈등관리전략이 파트너십 요인인 관계몰입에 정(+)의 영향을 주는 것으로 나타났으며, 관계몰입은 성과에 정(+)의 영향을 미치는 것으로 확인되었다. 즉, 갈등발생 시 양보형과 협력형 갈등관리전략을 사용하는 기업은 갈등관리와 함께 관계의 중요성을 인식하고 관계지속을 위한 투자와 노력과 같은 관계몰입을 잘 한다면 성과에 매우 긍정적인 영향을 줄 수 있는 것으로 이해할 수 있다. 이러한 연구결과를 통해 기업들의 파트너십을 강화하고 갈등에 따른 공급망 리스크를 최소화하는데 기여할 수 있다는 점에서 본 연구의 가장 큰 의의가 있다.

While individual enterprises with different objectives each other within supply chains require a variety of resources to achieve their own seeking goals and performances, it is necessary to form interdependent relationships among the enterprises to secure the resources what they need, as the individual enterprises are supposed to have limitations on such as time, space and cost to secure all the resources. In this process, conflict possibilities rise and opportunistic behaviors increase due to those environmental factors such as unbalanced information among enterprises, limited rationality, pursuit of interests, and risk aversion. Those existing studies on conflicts in the field of supply chains have limitations in that they failed to present specific conflict management strategies based on the conflict types from the perspective of the conflict resolution mechanism as the studies have made only focused on investigating the causes of conflicts and the impact of conflicts on performance. In this study, therefore, it used the TKI model of Kilmann and Thomas(1977) to subdivide the conflict management strategies in the process of transactions within supply chains by enterprises, and looked into the impact on partnership and performance according to each strategy. As the results, it showed that those types of conflict management strategies such as concession type and cooperation type had a positive(+) impact on the relationship commitment as a factor of partnership, and it was identified that the relationship commitment had a positive(+) impact on performance. In other words, it can be considered that the enterprises making use of the concession type & the cooperation type conflict management strategies under the situation of conflict would be able to have a very positive impact on their performances if they can make good relationship commitment such as investments in and efforts for the sustainable relationship along with the conflict management, while recognizing the importance of relationship. The most important meaning of this study lies on in terms of that it would be contributable to strengthening the partnership between enterprises and minimizing the risk of supply chains caused by conflicts through these results from the study.

키워드

참고문헌

  1. 김성수.송상화(2016), "공급사슬 파트너십 속성의 구조적 관계에 대한 연구: 공급 사슬 내 역할 및 거래기간을 중심으로," 「중소기업연구」, 제38권, 제3호, pp. 49-71.
  2. 김태우(2006), "물류 파트너십 결정에 따른 성과에 관한 실증연구-화주기업과 제3자 물류기업을 중심으로," 「해운물류연구」, 제48권, pp. 47-71.
  3. 김호정(2009), "갈등과 신뢰 및 조직효과성의 관계," 「한국행정학보」, 제43권, 제1호, pp. 97-119.
  4. 노원희.송영욱(2012), "갈등해결전략이 관계학습과 성과에 미치는 영향," 「유통연구」, 제17권, 제3호, pp. 93-113.
  5. 박찬권(2017), "공급사슬에서의 갈등대응이 사회적 자본과 공급사슬통합에 미치는 영향에 대한 연구," 「로지스틱스연구」, 제25권, 제4호, pp. 59-76. https://doi.org/10.15735/KLS.2017.25.4.005
  6. 박천영(2013), "갈등관리 유형에 따른 커뮤니케이션이 조직유효성에 미치는 영향," 한성대학교 경영대학원 석사학위논문.
  7. 오충현(2014), "파트너 협력역량이 공동연구개발 성과에 미치는 영향," 한국기술교육대학교 대학원 석사학위논문.
  8. 이상만.이용길.이국용(2007), "공급망관리(SCM) 파트너십이 기업의 경영성과에 미치는 영향," 「한국생산관리학회지」, 제18권, 제3호, pp. 105-133. https://doi.org/10.21131/KOPOMS.18.3.200709.105
  9. 이진화(2012), "제조-공급자간 갈등 원인과 거래조정 방식의 갈등관리 효과," 「유통연구」, 제17권, 제4호, pp. 55-80.
  10. 조현진(2007), "공급업체와 유통업체간 갈등해결 전략이 관계의 질에 미치는 영향," 「유통경영학회지」, 제10권, 제1호, pp. 75-96. https://doi.org/10.17961/JDMR.10.1.200703.75
  11. 최성열.이진석.문희철(2003), "SCM 파트너간 정보교환 영향요인과 전략적 성과에 대한 실증적 연구," 「인터넷전자상거래연구」, 제3권, 제2호, pp. 235-253.
  12. 함윤희(2015), "장기적 협력관계와 기업 경쟁력과의 관계," 중앙대학교 산업창업경영대학원 석사학위논문.
  13. 함윤희(2019), "공급망 내 파트너사 간 갈등 관리가 파트너십 및 성과에 미치는 영향 연구," 「로지스틱스연구」, 제27권, 제4호, pp. 11-28. https://doi.org/10.15735/KLS.2019.27.4.002
  14. Anderson, J. C. and J. A. Narus(1990), "A model of distributor firm and manufacturer firm working partnerships," Journal of Marketing, Jan, Vol.54, No.1, pp. 42-58. https://doi.org/10.2307/1252172
  15. Anderson, E. and B. Weitz(1992), "The use of Pledge to Build and Sustain Commitment in Distribution Chanels," Journal of Marketing Research, Vol.29, No.1, pp. 18-34. https://doi.org/10.2307/3172490
  16. Blake, R. R. and J. S. Mouton(1964), The Managerial Grid. Huston, TX: Gulf.
  17. Cooper, M. C. and J. T. Gardner(1993), "Building good Business Relationships: More Than Just Partnerships or Strategic Alliances?," International Journal of Physical Distribution and Logistics Management, Vol.23, No.6, pp. 14-26. https://doi.org/10.1108/09600039310044876
  18. Corbett, C. J., J. D. Blackburn and L. N. Van Wassenhove(1999), "Partner - ships to improve supply chains," Sloan Management Review, Vol.40, No.2, pp. 71-82.
  19. Cornelius, H. and S. Faire(1989), Everyone Can Win. Australia: Simon & Schuster.
  20. Danese, P. and P. Romano(2011), "Supply chain integration and efficiency performance: a study on the interactions between customer and supplier integration," Supply Chain Management: An International Journal, Vol.16, No.4, pp. 220-230. https://doi.org/10.1108/13598541111139044
  21. Dant, R. P. and A. Gleiberman(2011), "Preventing and Combating the Onset of Dark-side Symptoms," Journal of Marketing Management, Vol.27, No.13-14, pp. 1426-1443. https://doi.org/10.1080/0267257x.2011.624535
  22. Dant, R. P. and P. L. Schul(1992), "Conflict Resolution Processes in Contractual Channels of Distribution," Journal of Marketing, Vol.56, No.1, pp. 38-54. https://doi.org/10.2307/1252131
  23. DeChurch, L. A., J. R. Mesmer-Magnus and D. Doty(2013), "Moving beyond relationship and task conflict: Toward a process-state perspective," Journal of Applied Psychology, Vol.98, No.4, pp. 559-578. https://doi.org/10.1037/a0032896
  24. Deutsch, M.(1990), "Sixty years of conflict," International Journal of Conflict Management, Vol.1, No.3, pp. 237-263. https://doi.org/10.1108/eb022682
  25. Dwyer, F. R., P. H. Schurr and S. Oh(1987), "Developing Buyer-Seller Relationships," Journal of Marketing, Vol.51, No.2, pp. 11-27. https://doi.org/10.2307/1251126
  26. Dyer, J. H.(1996), "Does governance matter? Keiretsu alliances and asse specificity as sources of Japanese competitive advantage," Organization Science, Vol.7, No.6, pp. 49-66.
  27. Eisenhardt, K. M.(1989), "Agency Theory: An assessment and Review Academy of Management," The Academy Management Review, Vol.14, No.1, pp. 57-74. https://doi.org/10.2307/258191
  28. Fornell, C. and D. F. Larcker(1981), "Structural equation models with unobservable variables and measurement error; Algebra and statistics," Journal of Marketing Research, Vol.18, No.3, pp. 382-388. https://doi.org/10.2307/3150980
  29. Fornell, C. and F. L. Bookstein(1982), "Two structural equation models: LISREL and PLS applied to consumer exit-voice theory," Journal of Marketing Research, Vol.19, No.4, pp. 440-452. https://doi.org/10.2307/3151718
  30. Friedman, R., S. Chi and L. Liu(2006), "An Expectancy Model of Chinese-American Differences in Conflict-Avoiding," Journal of International Business Studies, Vol.37, No.1, pp. 76-91. https://doi.org/10.1057/palgrave.jibs.8400172
  31. Hahn, C. K., P. A. Pinto and D. J. Brag(1983), "Just-in-time purchasing and the partnership strategy," European Journal of Purchasing and Supply, Vol.2, No.1, pp. 39-45.
  32. Kilmann, R. H and K. W. Thomas(1975), "Interpersonal conflict-handling behavior as reflections of Jungian personality dimensions," Psychological Reports, Vol.37, No.3, pp. 971-980. https://doi.org/10.2466/pr0.1975.37.3.971
  33. Kilmann, R. H and K. W. Thomas(1977), "Developing a forced-choice measure of conflict-handling behavior: The "MODE" instrument," Educational and Psychological Measurement, Vol.37, No.2, pp. 309-325. https://doi.org/10.1177/001316447703700204
  34. Kwon, I. W. and T. W. Suh(2004), "Factors Affecting the Level of Trust and Commitment in Supply Chain Relationship," Journal of Supply Chain Management, Vol.40, No.2, pp. 4-14. https://doi.org/10.1111/j.1745-493X.2004.tb00165.x
  35. Lambert, D. M., M. A. Emmelhainz and J. T. Gardner(1999), "Building successful logistics partnership," Journal of Business Logistics, Vol.20, No.1, pp. 165-181.
  36. Liu, D., C. R. Boer, R. M. Sacco and R. Fornasiero(2006), "A Networked Engineering Portal to support Distributed Supply Chain Partnership," International Journal Computer Integrated Manufacturing, Vol.19, No.2, pp. 91-103. https://doi.org/10.1080/09511920500090354
  37. Lusch, R. F. and J. R. Brown(1996), "Interdependency, contracting, and relational behavior in marketing channels," Journal of Marketing, Vol.60, No.4, pp. 19-38. https://doi.org/10.2307/1251899
  38. Matopoulos, A., M. Vlachopoulou, V. Manthou and B. Manos(2007), "A Conceptual Framework for Supply Chain Collaboration : Empirical Evidence from the Agri-food Industry," Supply Chain Management : An International Journal, Vol.12, No.3, pp. 177-186. https://doi.org/10.1108/13598540710742491
  39. Mentzer, J. T., J. H. Foggin and S. L. Golicic(2000), "Collaboration: the enablers, impediments, and benefits," Supply Chain Management Review, Vol.4, No.4, pp. 52-57.
  40. Mohr, J. and R. Spekman(1994), "Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques," Strategic Management Journal, Vol.15, No.2, pp. 135-152. https://doi.org/10.1002/smj.4250150205
  41. Moorman, C., G. Zaltman and R. Deshpande(1992), "Relationships Between Providers and Users of Market Research : The Dynamics of Trust Within and Between Organizations," Journal of Marketing Research, Vol.29, No.3, pp. 314-328. https://doi.org/10.2307/3172742
  42. Morgan, R. M. and S. D. Hunt(1994), "The commitment-trust theory of relationship marketing," Journal of Marketing, Vol.58, No.3, pp. 20-38. https://doi.org/10.2307/1252308
  43. Nelson, O. N.(2011), "Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study," Industrial Marketing Management, Vol.40, No.1, pp. 109-117. https://doi.org/10.1016/j.indmarman.2010.09.015
  44. Pfeffer, J. and G. R. Salancik(1978), The External Control of Organizations, New York: Harper & Row Publisher, Inc.
  45. Pruitt, D. G.(1983), "Strategic choice in negotiation," The American Behavioral Scientist, Vol.27, No.1, pp. 167-194. https://doi.org/10.1177/000276483027002005
  46. Putnam, L. L., and C. D. Wilson(1982), "Communication strategies in organizational conflicts: Reliability and validity of a measurement scale," Annals of the International Communication Association, Communication Yearbook, Vol.6, No.1, pp. 629-652. https://doi.org/10.1080/23808985.1982.11678515
  47. Putnam, R. D.(1995), "Tuning in, Tuning out: The Strange Disappearance of Social Capital in America," PS: Political Science & Politics, Vol.28, No.4, pp. 664-683. https://doi.org/10.2307/420517
  48. Rahim, M. A.(1983), "A measure of styles of handling interpersonal conflict," Academy of Management Journal, Vol.26, No.2, pp. 368-376. https://doi.org/10.2307/255985
  49. Rahim, M. A.(2000), Managing conflict in organizations, 3rd edition, Westport CT: Quorum Books.
  50. Rahim, M. A., G. F. Buntzman and D. White(1999), "An empirical study of the stages of moral development and conflict management styles," The International Journal of Conflict Management, Vol.10, No.2, pp. 154-171. https://doi.org/10.1108/eb022822
  51. Ringle, C. M., S. Wende, and A. Will(2005), Smart-PLS 2.0, Hamburg; http://www.smart-plsde.
  52. Ringle, C. M., S. Wende and J. M. Becker(2015). Smart-PLS 3.0 Boenningstedt: SmartPLS GmbH, http://www.smartpls.com.
  53. Sahin, F. and E. P. Robinson(2002), "Flow coordination and information sharing in supply chain: review, implication, and directions for future research", Decision Science, Vol.33, No.4, pp. 505-536. https://doi.org/10.1111/j.1540-5915.2002.tb01654.x
  54. Shin, H., D. A. Collier and D. D. Wilson(2000), "Supply management orientation and supplier/buyer performance," Journal of Operations Management, Vol.18, No.3, pp. 317-333. https://doi.org/10.1016/S0272-6963(99)00031-5
  55. Song, M., B. Dyer and R. J. Thieme(2006), "Conflict management and innovation performance: An integrated contingency perspective," Journal of the Academy of Marketing Science, Vol.34, No.3, pp. 341-356. https://doi.org/10.1177/0092070306286705
  56. Soosay C. A., P. W. Hyland and M. Ferrer(2008), "Supply chain collaboration: capabilities for continuous innovation," Supply Chain Management: An International Journal, Vol.13, No.2, pp. 160-169. https://doi.org/10.1108/13598540810860994
  57. Stern, L. W. and A. I. El-Ansary(1992), Marketing Channel, Englewood Cliffs, NJ: Prentice-Hall.
  58. Stern, L. W. and R. H. Gorman(1969), "Conflict in distribution channels:an exploration," in Stern, L. W. (Ed.), Distribution Channels:Behavioral Dimensions, Boston:Houghton, Mifflin, pp. 156-175.
  59. Stuart, F. I. and D. M. Mc Cutcheon(2000), "The Manager's Guide to Supply Chain Management," Business Horizons, Vol.43, No.2, pp. 35-44. https://doi.org/10.1016/S0007-6813(00)88559-6
  60. Stuart, F. I., J. Verville and N. Taskin(2012), "Trust in buyer-supplier relationships: Supplier competency, interpersonal relationships and performance outcomes,", Journal of Enterprise Information Management, Vol.25, No.4, pp. 392-412. https://doi.org/10.1108/17410391211245856
  61. Teece, D. J. (1992). Competition, cooperation, and innovation: Organizational arrangements for regimes of rapid technological progress. Journal of Economic Behavior & Organization, Vol.18, No.1, pp.1-25. https://doi.org/10.1016/0167-2681(92)90050-L
  62. Thomas, K. W. and R. H. Kilmann(2008), Thomas-Kilmann Conflict Mode: TKI Profile and Interpretive Report.
  63. Trudel, J.(2009), "Workplace incivility : relationship with conflict management styles and impact on perceived job performance, organizational commitment and turnover," Electronic Theses and Dissertations, pp. 1460.