The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Influence of Watching Korean Childcare Entertainment Program on Parenting of Chinese Viewers

한국 육아 예능 프로그램 시청이 중국 시청자의 양육에 미친 영향에 관한 연구

  • 유가 (건국대학교 신문방송학) ;
  • 서상호 (건국대학교 신문방송학전공)
  • Received : 2020.01.03
  • Accepted : 2020.01.27
  • Published : 2020.05.31
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Abstract

Due to the recent Korean wave, Korean childcare programs have been very popular in China, while some localized programs have gained popularity in China. The purpose of this study was to examine whether the viewing of Korean childcare entertainment program influences the parenting attitude and consciousness of Chinese viewers based on the cultivation theory. A total of 544 Chinese viewers were examined through an online survey and found that Korean childcare programs were not only loved by Chinese viewers, but also influenced their parenting attitudes, consciousness and behaviors.

최근 한류의 영향으로 인하여 한국 육아 예능 프로그램이 중국에서 선풍적 인기를 끌었고 동시에 일부 현지화한 프로그램도 중국에서 큰 인기를 얻었다. 본 연구의 목적은 문화 계발 이론에 근거하여 한국 육아 예능 프로그램 시청이 중국 시청자의 육아 태도와 의식에 미치는 영향에 대해 살펴보고자 하였다. 온라인 설문조사를 통해 총 544명의 중국 시청자를 조사한 결과 한국의 육아 예능 프로그램은 중국 시청자들로부터 많은 사랑을 받았을 뿐만 아니라 그들의 육아태도 및 의식 그리고 행위에 영향을 미친 것으로 나타났다.

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References

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