경영정보학연구 (Information Systems Review)

  • 제22권3호
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  • Pages.1-14
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  • 2020
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  • 2982-6551(pISSN)
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  • 2982-6837(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
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비즈니스 문제 해결 창의성에 미치는 감정의 영향에 관한 EEG 기반 탐색연구

EEG-Based Explorative Study of the Role of Emotions on Business Problem-solving Creativity

  • ;
  • 이건창 (성균관대학교 글로벌경영학과/삼성융합의과학원 융합의과학과)
  • Francis Joseph Costello (SKK Business School, Sungkyunkwan University) ;
  • Kun Chang Lee (Global Business Administration/Dept of Health Sciences & Technology, SAIHST (Samsung Advanced Institute for Health Sciences & Technology) Sungkyunkwan University)
  • 투고 : 2020.01.15
  • 심사 : 2020.03.18
  • 발행 : 2020.08.31
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초록

본 연구는 신경생리학적 분석의 관점에서 창의성의 기존 문헌에 공헌하는 것을 목표로 한다. 특히 감정이 비즈니스 문제 해결 창의성(BPSC: Business Problem-Solving Creativity)에 어느 정도의 영향을 미치는지를 뇌파(EEG) 분석을 통하여 살펴보았다. 본 연구에서 적용한 실험에서는 실험참가자로 하여금 경영정보분야에서 널리 사용되는 인지지도(cognitive map)에 기반한 비즈니스 문제를 해결하도록 하고 그 결과를 평가함으로써 비즈니스 문제해결 창의성을 측정하였다. 총 34명의 참가자를 대상으로 하였고 EEG 분석을 통해 실험자료를 분석한 결과 긍정적인 감정에서보다 부정적인 감정하에서 비즈니스 문제해결 창의성이 통계적으로 유의미하게 증가하는 것을 확인할 수 있었다. 본 연구는 경영정보분야 의사결정기법을 적용한 BPSC를 뇌파분석을 통하여 실증적으로 분석할 수 있음을 보여주었다는 면에서 기존연구에 기여한다.

This study aims to contribute to the existing literature in creativity from the viewpoint of neuro-physiological analysis. Further, we looked at emotional influences on creativity within a business problem-solving context that implemented the use of a cognitive map in exploring creativity. For this purpose, we measured brain cortical activity as people solved a business strategy problem to explore the neural mechanisms of "insight problems" that are influenced by distinct emotions. Through an Electroencephalography (EEG) analysis of 34 qualified participants, we investigated the relationship between emotions and business problem-solving creativity (BPSC). Insightful results were derived such that participants primed in a negative condition evoked higher temporal alpha band activity compared to those primed in the positive condition. Meanwhile, there were no significant differences between two priming conditions on the other band activities. Therefore, this study sheds a very positive light on the scholarly value of conducting rigorous studies about the relationship between emotional states and BPSC status.

키워드

과제정보

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2019S1A5A2A01046529).

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