Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of Personal Characteristics That Influence Platform Business

플랫폼 서비스 충성도에 영향을 미치는 개인특성연구

  • Received : 2020.04.25
  • Accepted : 2020.04.30
  • Published : 2020.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

Technological innovation can be both an opportunity and a crisis to take the initiative in the ecosystem, and companies are constantly competing to lead the platform within the ecosystem, including innovation in new products and services, absorption or integration of related industries. To cope with this rapid change in the environment today, it is essential to define the corporate ecosystem and platform business, and to understand the role and characteristics of users. This study seeks to conduct research on the usefulness, enjoyment, technicality, facilitation conditions, and causes of social impact on platform service loyalty to users of Kakao services. And this study will enable platform service providers through apps to use them as the basis for building business strategies in the service introduction phase.

Keywords

References

  1. Alchian, A. A., "Uncertainty, evolution, and economic theory", Journal of Political Economy, Vol. 58, No. 3, 1950, pp. 211-221. https://doi.org/10.1086/256940
  2. Alstyne, M. W. V., Parker, G. G., and Choudary, S. P., "Pipelines, Platforms, and the New Rules of Strategy", Harvard Business Review, Vol. 94, No. 4, 2016, pp. 54-61.
  3. Baron, R. M. and Kenny, D. A., "The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations", Journal of Personality and Social Psychology, Vol. 51, No. 6, 1986, pp. 1173. https://doi.org/10.1037/0022-3514.51.6.1173
  4. Chi, Y. S., Kang, M. Y., and Choi, J. I., "A Study of O2O-Commerce Consumers' Word-of-Mouth Intentions Based on the Value-based Adoption Model : The Comparison of Korean and Chinese Consumers", Information and Communication Policy Research, Vol. 23, No. 4, 2016, pp. 81-116.
  5. Chin, W. W. and Newsted, P. R., "Structural equation modeling analysis with small samples using partial least squares", Statistical Strategies for Small Sample Research, 1999, pp. 307-341.
  6. Chin, W. W., "The partial least squares approach to structural equation modeling", Modern Methods for Business Research, 1998, pp. 295-336.
  7. Choi, B. S., "The talk of Growth, Platform", SERI management note, No. 80, 2010.
  8. Chuah, S. H. W., Marimuthu, M., Kandampully, J., and Bilgihan, A., "What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain", Journal of Retailing and Consumer Services, Vol. 36, 2017, pp. 124-136. https://doi.org/10.1016/j.jretconser.2017.01.010
  9. Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-340. https://doi.org/10.2307/249008
  10. Davis, F. D., Bagozzi, R. P., andWarshaw, P. R., "User acceptance of computer technology : a comparison of two theoretical models", Management Science, Vol. 35, No. 8, 1989, pp. 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  11. Erdem, T. and Swait, J., "Brand Equity as a Signaling Phenomenon", Journal of Consumer Psychology (Taylor & Francis Ltd), Vol. 7, No. 2, 1998, pp. 131-157. https://doi.org/10.1207/s15327663jcp0702_02
  12. Erik, B. and Chris, F. K., "Network Externalities in Microcomputer Software : An Econometric Analysis of the Spreadsheet Market", Management Science, Vol. 42, No. 12, 1996, pp. 1627-1647. https://doi.org/10.1287/mnsc.42.12.1627
  13. Evans, D. S., "Some Empirical Aspects of Multi-sided Platform Industries", Review of Network Economics, Vol. 2, No. 3, 2003, pp. 191-209. https://doi.org/10.2202/1446-9022.1026
  14. Fransman, M., "The new ICT ecosystem", Cambridge University Press, 2010.
  15. Gawer, A. and Cusumano, M. A., "How Companies Become Platform Leaders", MIT Sloan Management Review, Vol. 49, No. 2, 2008, pp. 28-36.
  16. Go, G. Y., "Estimating Network Externalities in the Mobile Telephone Market", Sungkyunkwan University, 2010
  17. Grace, K., Salvatier, J., Dafoe, A., Zhang, B., Evans, O., "When Will AI Exceed Human Performance?", Evidence from AI Experts. In., 2017.
  18. Gremler, D. D., "The Effect of satisfaction, switching costs, and interpersonal bonds on service loyalty", Ph. D. Thesis, Arizona State University, 1995.
  19. Hagel Iii, J., Brown, J. S., and Davison, L., "SHAPING STRATEGY in a World of Constant Disruption", Harvard Business Review, Vol. 86, No. 10, 2008, pp. 80-89.
  20. Hagiu, A. and Rothman, S., "Network Effects Aren't Enough", Harvard Business Review, Vol. 94, No. 4, 2016, pp. 64-71.
  21. Institute for Information and Communication Policy, "Information and Communication Policy ISSUE", 1993.
  22. Jeong, J. W., "The advent and implications of the Fourth Industrial Revolution, Economic Review", Hyundai Research Institute, 2016, pp. 16-32.
  23. Joo, S. O., "The influence of the tour platform on customer satisfaction and behavioral intention by technology acceptance model", Korea Academic Society of Tourism Management, Vol. 33, No. 4, 2018, pp. 57-74.
  24. Jung, S. Y., "A Study on Formation Factors of O2O Service Loyalty : Focusing on Delivery Service Application", Soongsil University Graduate School, 2016.
  25. Kim et al., "The Impact of Network Effect on Market Structure and Competition Policy", Korea Information Strategy Development Institute, No. 13, 2002, pp. 1-158.
  26. Kim, A. S. and Lee, M. H., "Corporate innovation strategy and understanding of the Fourth Industrial Revolution in the perspective of human needs", Korean Academic Society of Business Administration, 2017. 8, pp. 1363-1376.
  27. Kim, D. J. and Kang, M. C., "Evolution of ICT Ecosystem and Mobile Telcos' Counterstrategies", Journal of Information Technology and Architecture, Vol. 10, No. 2, 2013, pp. 197-209.
  28. Kim, H.-W., Chan, H. C., and Gupta, S., "Value-based Adoption of Mobile Internet : An empirical investigation", Decision Support Systems, Vol. 43, No. 1, 2007, pp. 111-126. https://doi.org/10.1016/j.dss.2005.05.009
  29. Kim, J. Y. and Chu, K., "The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service", Journal of Digital Convergence, Vol. 12, No. 10, 2014, pp. 211-222. https://doi.org/10.14400/JDC.2014.12.10.211
  30. Kwon, S. B., "Research on how entrepreneurship, artistic talent and social orientation influence the Entrepreneurial intention of cultural arts social enterprise", Chung-Ang University Graduate School, Seoul, 2013.
  31. Lee, B.-K. and Kim, B.-S., "A Study on the Antecedents of Continuance Intention and Recommendation Intention in a Mobile Instant Messenger Environment", Global e-business Association, Vol. 13, No. 3, 2012, pp. 499-523.
  32. Lee, G. N., Seo, J. H., and Jung, Y. H., "Study on Consumer Issues in Online-Platform based Commerce", Korea Consumer Agency, Policy Research Report, 2016, 1-307.
  33. Lee, H.-Y., "Professor Lee Hoon-young's Research and Research Methodology", Book Publishing Cheongram, 2008.
  34. Lee, J. K. and Lee, M. H., "Evolution of Jobs Based on Human Need", Korean Academic Society of Business Administration, 2017, 8, pp. 1678-1703.
  35. Lee, K. H. and Shin, S. J., "Validity of Instrument Development Research in Korean Nursing Research", Journal of Korean Academy of Nursing, Vol. 43, No. 6, 2013, pp. 697-703. https://doi.org/10.4040/jkan.2013.43.6.697
  36. Lee, M.-H. and So, Y.-J., "The Effects of Mobile Bakery Application's Perceived Usefulness and Easiness on Its Continuous Use", Culinary Science and Hospitality Research, Vol. 21, No. 2, 2015, pp. 171-185 https://doi.org/10.20878/cshr.2015.21.5.016016016
  37. Lee, O.-K. and Baek, S.-K., "A Study on the Use of Broadcasting Content Using Mobile Platform", Korea Association for Broadcasting Telecommunication Studies, No. 11, 2010, pp. 64-68.
  38. Malone, T. W., "Toward a Theory of Intrinsically Motivating Instruction", Cognitive Science, Vol. 5, No. 4, 1981, pp. 333-369. https://doi.org/10.1207/s15516709cog0504_2
  39. Michael, L. K. and Carl, S., "Technology Adoption in the Presence of Network Externalities", Journal of Political Economy, Vol. 94, No. 4, 1986, pp. 822-841. https://doi.org/10.1086/261409
  40. Moore, J. F., "Predators and Prey : A New Ecology of Competition", Harvard Business Review, Vol. 71, No. 3, 1993, pp. 75-83.
  41. Oh, E. H., "A Study on Main Features of SNS Affecting SNS User Acceptance Decision", Daehan Academy of Management Information Systems, Vol. 31, No. 3, 2012, pp. 47-73.
  42. Oh, J. C., "An Empirical Study on Use-Diffusion of AR Technology based on VAM", Global e-business Association, Vol. 16, No. 6, 2017, pp. 43-63.
  43. Oliver, R. L., "Whence consumer loyalty?", Journal of Marketing, Vol. 63, No. 4, 1999, pp. 33-44. https://doi.org/10.1177/00222429990634s105
  44. Park, I.-S., "A Study on the User Acceptance Model of Mobile Credit Card Service based on UTAUT, Global e-business Association", Dankook University Graduate School of Business and IT, Seoul, 2013.
  45. Park, W.-W., Kim, M. S., Jeong, S. M., and Huh, K. M., "Causes and Remedies of Common Method Bias", Korean Academy of Management, Vol. 15, No. 1, 2007, pp. 89-133.
  46. Parker, G., van Alstyne, M. W., and Choudary, S. P., "Platform Revolution: How networked Markets are Transform the Economy and How to Make Them Work for You", London, Norton & Company, Inc. 2016
  47. Peltoniemi, M., "Preliminary theoretical framework for the study of business ecosystems, Emergence", Complexity and Organization, Vol. 8, No. 1, 2006, pp. 10-19.
  48. Polites, G. L. and Karahanna, E., "Shackled to the Status Quo : The Inhibiting Effects of Incumbent System Habit, Switching Costs, and Inertia on New System Acceptance", Management Information System Quarterly, Vol. 36, No. 1, 2012, pp. 21-42. https://doi.org/10.2307/41410404
  49. Robertson, D. U. and Ulrich, K., "Planning for Product Platforms", Sloan Management Review, Vol. 39, No. 4, 1998, pp. 19-31.
  50. Rochet, J.-C. and Tirole, J., "Two-sided markets : a progress report", RAND Journal of Economics (Wiley-Blackwell), Vol. 37, No. 3, 2006, 645-667. https://doi.org/10.1111/j.1756-2171.2006.tb00036.x
  51. Rogers, E. M., "Lessons for guidelines from the diffusion of innovations", The Joint Commission Journal on Quality and Patient Safety, Vol. 21, No. 7, 1995, pp. 324-328.
  52. Salegna, G. J., and Goodwin, S. A., "consumer loyalty to service providers : an integrated conceptual model", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 18, 2005, pp. 51-67.
  53. Seo, M.-S., Yoo, J.-E., and Roh, T.-S., "Customer Participation : The Effects of the Perceived Enjoyment on the Product Evaluation in the case of Kit Assembly Process", Korea Marketing Management Association, Vol. 20, No. 1, 2015, pp. 67-90.
  54. Shapiro, C., "Information rules : a strategic guide to the network economy", Boston, Mass., Harvard Business School Press, 1999.
  55. Sobel, M. E., "Asymptotic confidence intervals for indirect effects in structural equation models", Sociological Methodology, Vol. 13, 1982, pp. 290-312. https://doi.org/10.2307/270723
  56. Sweeney, J. and Swait, J., "The effects of brand credibility on customer loyalty", Journal of Retailing and Consumer Services, Vol. 15, No. 3, 2008, pp. 179-193. https://doi.org/10.1016/j.jretconser.2007.04.001
  57. Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., and Lauro, C., "PLS path modeling", Computational Statistics and Data Analysis, Vol. 48, No. 1, 2005, pp. 159-205. https://doi.org/10.1016/j.csda.2004.03.005
  58. Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User acceptance of information technology : Toward a unified view", MIS Quarterly, Vol. 27, No. 3, 2003, pp. 425-478. https://doi.org/10.2307/30036540
  59. Viswanath, V., James, Y. L. T., and Xin, X., "Consumer Acceptance and Use of Information Technology : Extending the Unified Theory of Acceptance and Use of Technology", MIS Quarterly, Vol. 36, No. 1, 2012, pp. 157-178. https://doi.org/10.2307/41410412
  60. Voorhees, C. M., White, R. C., McCall, M., and Randhawa, P., "Fool's Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet", Cornell Hospitality Quarterly, Vol. 56, No. 2, 2015, pp. 202-212. https://doi.org/10.1177/1938965514564213
  61. Wilson, F., Kickul, J., and Marlino, D., "Gender, entrepreneurial self-efficacy, and entrepreneurial career intentions : Implications for entrepreneurship education", Enterepreneurship theory and Practice, Vol. 31, No. 3, 2007, pp. 387-406. https://doi.org/10.1111/j.1540-6520.2007.00179.x
  62. Yoo, J.-H. and Park, C., "A Comprehensive Study on the Research of Technology Acceptance Mode", Entrue Journal of Information Technology, Vol. 9, No. 2, 2010, pp. 31-50.
  63. Zeithaml, V. A., "Consumer Perceptions of Price, Quality, and Value : A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol. 52, No. 3, 1988, pp. 2-22. https://doi.org/10.1177/002224298805200302