The Journal of The Korea Institute of Intelligent Transport Systems (한국ITS학회 논문지)

The Korea Institute of Intelligent Transport Systems (한국ITS학회)
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A Study on the Acceptance Factor Analysis of Autonomous Vehicles : Focused on the Structural Equation Model

자율자동차 수용성 요인분석에 관한 연구 : 구조방정식 모형을 중심으로

  • Sung, Ki Young (Dept. of Urban-Transportation Engineering, Korea National University of Transportation) ;
  • Oh, Ju Taek (Dept. of Urban-Transportation Engineering, Korea National University of Transportation) ;
  • Kim, Hyun (Research of Center for Convergence of roads, vehicles, people and advanced ICT, KNUT)
  • 성기영 (한국교통대학교 건설환경도시교통공학부) ;
  • 오주택 (한국교통대학교 건설환경도시교통공학부) ;
  • 김현 (한국교통대학교 교통ICT융합연구센터)
  • Received : 2019.12.30
  • Accepted : 2020.02.06
  • Published : 2020.02.28
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Abstract

In this study, a study was conducted to analyze the factors affecting the acceptability for autonomous vehicles. The previous studies were reviewed to sturdy the acceptance factors and The PLS Structral equation model was used to analyze the acceptance factors. While the existing research focused on technical safety, this study comprehensively analyze safety, convenience, economy, environment, and ethical factors. The PLS model was analyzed to significant the factors that affect the acceptability for autonomous vehicles in the order of safety, economy, convenience and environment.

본 연구에서는 자율주행자동차의 수용성에 미치는 주요 요인들을 분석하고자 하였다. 본 연구에서는 우리나라 정서에 맞는 수용 요인들을 분석하기 위해서 자율주행자동차 수용성에 대한 기존 선행 연구들을 분석하였고 PLS-구조방정식 모형을 중심으로 요인분석 연구를 진행하였다. 기존 연구에서는 기술수용모델에 의한 기술적인 안전성 연구에 중점을 두었다면, 본 연구는 우리나라 자율주행자동차 수용성에 대하여 새로운 시각으로 안전성 뿐만 아니라 편의성, 경제성, 환경성, 윤리성 요인등을 동시에 종합분석 하였다. 분석결과, 자율주행자동차의 수용성에 미치는 잠재요인은 안전성, 경제성, 편의성, 환경성 순으로 중요도가 분석되었다.

Keywords

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