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A study on the effects of the SNS use focused on the social relationships on the self-expression in SNS, off-line activity, and the life satisfaction

사회적 관계 중심의 SNS 이용에 따른 SNS에서 자기표현과 오프라인 모임 참여 및 삶의 만족도 분석

  • Lee, Youngwon (Dept. of Media and Visual Communication, Woosuk University)
  • 이영원 (우석대학교 미디어영상학과)
  • Received : 2019.12.04
  • Accepted : 2019.12.29
  • Published : 2020.02.29

Abstract

This study explores the patterns of the self-expression in terms of sharing the diverse pictures according to SNS use focused on the social relationships, and the effects of the diverse online activities on the off-line activity. The study results show that the more SNS use focused on the social relationships, the more sharing the diverse pictures in SNS as a tool of the self-expression. It also shows that the more SNS use focused on the social relationships and the more sharing the pictures with friends, the more active in off-line activity. Both of online and off-line network activities have the statistically significant positive effects on the life satisfaction, which implies that the more active in online and off-line network activities, the higher the life satisfaction.

본 연구는 사회적 관계 중심의 SNS 이용에 따른 SNS에서 자기표현을 사진 올리기라는 시각적 표현 방식을 중심으로 분석하고, SNS를 통한 다양한 온라인 네트워크 활동이 오프라인 모임 참여에 어떠한 영향을 미치는지 분석하고, 이에 따른 삶의 만족도를 비교, 분석해 보았다. 분석 결과, 사회적 관계 중심으로 SNS를 이용할수록 SNS에 사진 올리기라는 시각적 자기표현은 매우 활발한 것으로 나타나, SNS가 사회적 관계 유지 및 자기표현에 중요한 채널이라고 인식할수록 사회적 관계성을 나타내는 다양한 사진들을 올리는 것으로 나타났다. 또한, 사회적 관계 중심의 SNS 이용도가 높고, 친구들과 찍은 사진을 많이 올릴수록 오프라인의 모임 참여도가 높은 것으로 나타나, 온라인 네트워크를 통한 사회적 관계망 활동이 오프라인 모임 참여에도 유의미한 긍정적 영향을 미치는 것으로 나타났으며, 이에 따른 삶의 만족도도 높은 것으로 나타났다.

Keywords

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