Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Characteristics of Paul Smith Fashion from the View of Britishness

브리티시니스 관점에서 살펴본 폴 스미스 패션 특성

  • Kim, Sora (Dept. of Fashion Design & Marketing, Seoul Women's University) ;
  • Lee, Keumhee (Dept. of Fashion Design & Marketing, Seoul Women's University)
  • 김소라 (서울여자대학교 패션산업학과) ;
  • 이금희 (서울여자대학교 패션산업학과)
  • Received : 2020.01.15
  • Accepted : 2020.02.19
  • Published : 2020.02.28
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Abstract

The purpose of this study is to examine the design of Paul Smith based on characteristics of the Britishness. Britishness formed according to the national character to encompass the lifestyles and traits of individual people through a shared natural environment and historic experiences within the national boundaries of the U.K., amid current global trends toward gigantic single market. In every season, Paul Smith is presenting various authentic tailored suits, reflecting the empirical positivism, characterized by traditional conservatism through contemporary reinterpretation, characteristic individualism through a reproduction of the sub-culture, optimistic naturalism through fabric and printing on the basis of the Britishness. This study analyzed the characteristics of the Paul Smith brand distinguished through its unique highlights of strong symbolism of the well-balanced U.K., with very individualistic and innovative ideas presenting basic and methodical research of Britishness. Additionally, the results of this study are expected to facilitate in establishing the identity of the fashion brand and exploring its direction, and it will also provide a crucial basis to seek the methods to express the identity of Korean culture in this era of globalization, setting a new course for the fashion industry.

Keywords

References

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