Journal of Korean society of Dental Hygiene (한국치위생학회지)

Korean Society of Dental Hygiene (한국치위생학회)
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Factors influencing the customer orientation of clinical dental hygienists

임상치과위생사의 고객지향성에 미치는 영향 요인

  • Do, Yu-Jeong (Wiryetop Dental Clinic) ;
  • Min, Hee-Hong (Department of Dental Hygiene, Daejeon Health Institute of Technology)
  • Received : 2020.02.24
  • Accepted : 2020.04.03
  • Published : 2020.04.30
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Abstract

Objectives: This study aims to investigate the impact of clinical dental hygienists on customer orientation and prepare basic data for the rational and efficient human resource management of dental hygienists. Methods: A self-reported questionnaire was completed by 220 dental hygienists from July 7 to August 8, 2019. Data were analyzed using the IBM SPSS Statistics 22.0 program with a significance level of 0.05. Results: The customer orientation of clinical dental hygienists was 4.09, internal marketing was 3.10, organizational citizenship behavior was 3.97, and self-efficacy was 3.91. The variables that most influenced their turnover intention were those related to organizational citizenship behavior. These factors showed a 28.8% variance among dental hygienists. Conclusions: This study recommends the development and application of a program that enhances dental hygienists' customer orientation, recognizes them as internal clients, and improves dental productivity.

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References

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