한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제11권4호
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  • Pages.143-149
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  • 2020
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  • 2233-4890(pISSN)
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  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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캐릭터에 대한 태도, 대인 교류, 경쟁심, 신체 활동과 주의 전환이 모바일 증강 현실 게임 사용자의 애착에 미치는 영향

The effects of attitude toward characters, social interaction, competition, physical activity, and attention switching on user's attachment to a mobile augmented reality game

  • 이규동 (세종사이버대학교 경영학과)
  • Lee, Gyu-Dong (Department of Management, Sejong Cyber University)
  • 투고 : 2020.03.17
  • 심사 : 2020.04.20
  • 발행 : 2020.04.28
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초록

많은 사람들이 위치 기반 증강현실 게임인 포켓몬 고를 즐기고 있다. 본 연구는 애착의 관점에서 포켓몬 고의사용에 대해 분석한다. 온라인 설문 방식을 통해 총 182명의 포켓몬 고 사용자의 자료가 수집되었다. 회귀분석 결과, 캐릭터에 대한 태도, 대인 교류, 경쟁심, 신체 활동은 게임 애착을 증가시켰고, 주의 전환은 게임 애착을 감소시켰다. 연구 결과는 위치 기반 증강현실 게임 설계 및 운영에 있어서 원천 캐릭터의 중요성, 게임에 반영된 대인 교류와 경쟁심이라는 사회적 상호작용 요소, 신체 활동의 증가라는 혜택이 애착을 증가시키는 요소임을 제시한다. 또한, 사용자의 주의 전환은 게임에 대한 애착을 감소시켰다. 본 연구는 모바일 증강현실 게임이 사회적 욕구와 신체 활동을 통한 건강증진이라는 혜택을 제공함으로써 사용자의 애착을 얻을 수 있음을 시사한다.

Many users enjoy a location-based augmented reality game such as Pokémon GO. From the perspective of attachment, this paper investigated the antecedents of Pokémon GO use. A total of 182 responses from Pokemon Go users was collected through an online survey. The result of regression analysis showed that attitude toward game characters, social interaction, competition, and physical activity increased attachment to game. Attention switching, however, decreased attachment to the game. This study suggested that attachment to mobile augmented games could be achieved through social interaction, competition, and physical activity. Implications for researchers and practitioners were discussed.

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