References
- Adsota, "Vietnam Digital Advertising Report (H1 - 2018)", Available at: https://adsota.com/report.html. Accessed: 15/02/2020.
- Ajzen, I., "The theory of planned behavior", Organizational Behavior and Human Decision Processes, Vol. 50, No. 2, 1991, pp. 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
- Altuna, O. K. and Konuk, F. A., "Understanding consumer attitudes toward mobile advertising and its impact on consumers' behavioral intentions: A crossmarket comparison of United States and Turkish consumers", International Journal of Mobile Marketing, Vol. 4, No. 2, 2009, pp. 43-51.
- Armstrong, J. S. and Overton, T. S., "Estimating Nonresponse Bias in Mail Surveys", Journal of Marketing Research, Vol. 14, 1977, pp. 396-402. https://doi.org/10.1177/002224377701400320
- Bart, Y., Stephen, A. T., and Sarvary, M., "Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions," Journal of Marketing Research, Vol. 51, No. 3, 2014, pp. 270-285. https://doi.org/10.1509/jmr.13.0503
- Bauer, H. H., Barnes, S. J., Reichardt, T., and Neumann, M. M., "Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study", Journal of Electronic Commerce Research, Vol. 6, No. 3, 2005, pp. 181-192.
- Becerra, E. P. and Korgaonkar, P. K. , "Effects of trust beliefs on consumers' online intentions", European Journal of Marketing, Vol. 45, No. 6, 2011, pp. 936-962. https://doi.org/10.1108/03090561111119921
- Bhave, K., Jain, V., and Roy, S., "Understanding the orientation of Gen Y toward mobile applications and in-app advertising in India", International Journal of Mobile Marketing: Mobile Marketing in Canada, Vol. 8, No. 1, 2013, pp. 62-74.
- Chen, H., Liu, F., and Dai, T., "Chinese consumers' perceptions toward smartphone and marketing communication on smartphone", International Journal of Mobile Marketing: Mobile Marketing in Canada, Vol. 8, No. 1, 2013, pp. 38-46.
- Chen, R., Liu, Z., and Huang, H., "Research on effect factors of attitude toward SMS advertising", Proceedings of the 2009 American Academy of Advertising Asian-Pacific Conference, Beijing, China, 2009.
- Cheung, M. F. Y. and To, W. M., "Service co-creation in social media: An extension of the theory of planned behavior", Computers in Human Behavior, Vol. 65, 2016, pp. 260-266. https://doi.org/10.1016/j.chb.2016.08.031
- Cheung, M. F. Y. and To, W. M., "The influence of the propensity to trust on mobile users'attitudes toward in-app advertisements: An extension of the theory of planned behavior", Computers in Human Behavior, Vol. 76, 2017, pp. 102- 111. https://doi.org/10.1016/j.chb.2017.07.011
- Comrey, A. L. and Lee, H. B., A first course in factor analysis, Erlbaum, Hilsdale, New York, USA, 1992.
- Dhar, S. and Varshney, U., "Challenges and business models for mobile location- based services and advertising", Communications of the ACM, Vol. 54, No. 5, 2011, pp. 122-129. https://doi.org/10.1145/2043174.2043196
- Ducoffe, R. H., "Advertising Value and Advertising on the Web", Journal of Advertising Research, Vol. 36, 1996, pp. 21-36.
- Elliott, M. T. and Speck, P. S., "Factors that affect attitude toward a retail Web site", Journal of Marketing Theory and Practice, Vol. 13, No. 1, 2005, pp. 40-51. https://doi.org/10.1080/10696679.2005.11658537
- Feng, X., Fu, S., and Qin, J., "Determinants of consumers'attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations", Computers in Human Behavior, Vol. 63, 2016, pp. 334-341. https://doi.org/10.1016/j.chb.2016.05.024
- Flavian, C. and Guinaliu, M., "Consumer trust, perceived security, and privacy policy: Three basic elements of loyalty to a website", Industrial Management and Data Systems, Vol. 106, 2006, pp. 601-620. https://doi.org/10.1108/02635570610666403
- Ghose, A. and Han, S. P., "Estimating demand for mobile applications in the new economy", Management Science, Vol. 60, No. 6, 2014, pp. 1470-1488. https://doi.org/10.1287/mnsc.2014.1945
- Goldsmith, R. E. and Hofacker, C. F., "Measuring Consumer Innovativeness", Journal of the Academy of Marketing Science, Vol. 19, No. 3, 1991, pp. 209-221. https://doi.org/10.1007/BF02726497
- Grewal, D., Bart, Y., Spann, M. and Zubcsek, P. P., "Mobile advertising: A framework and research agenda", Journal of Interactive Marketing, Vol. 34, 2016, pp. 3-14. https://doi.org/10.1016/j.intmar.2016.03.003
- Gutierrez, A., O'Leary, S., Rana, N. P., Dwivedi, Y. K., and Calle, T., "Using privacy calculus theory to explore entrepreneurial directions in mobile location- based advertising: Identifying intrusiveness as the critical risk factor", Computers in Human Behavior, Vol.95, 2018, pp.295-306.
- Gvaili, Y. and Levy, S., "Antecedents of attitudes toward eWOM Communication: Differences across channels", Internet Research, Vol. 26, No. 5, 2016, pp. 1030-1051. https://doi.org/10.1108/IntR-08-2014-0201
- Hair, J. F., Black, W. C., Babin, B. J. and Anderson, R. E., Multivariate data analysis, Prentice-Hall, Upper Saddle River, New Jersey, USA, 2006.
- Hair, J. F., Black, W. C., Babin, B. J., and Anderson, R. E., Multivariate Data Analysis, 7th Edition, Pearson, New York, 2010.
- Ho, S. Y., Bodoff, D., and Tam, K. Y., "Timing of adaptive web personalization and its effects on online consumer behavior", Information Systems Research, Vol. 22, No. 3, 2011, pp. 660-679. https://doi.org/10.1287/isre.1090.0262
- Hooper, D., Coughlan, J., and Mullen, M. R., "Structural Equation Modelling: Guidelines for Determining Model Fit", The Electronic Journal of Business Research Methods, Vol. 6, 2008, pp. 53-60.
- Hourahine, B. and Howard, M., "Money on the move: Opportunities for financial service providers in the third space", Journal of Financial Services Marketing, Vol. 9, No. 1, 2004, pp. 57-67. https://doi.org/10.1057/palgrave.fsm.4770141
- Huhn, A. E., Khan, V. J., Van Gisbergen, M., and Nuijten, P., "Mobile equals location equals effect: The effect of location of perceived intrusiveness of mobile ads", Proceedings of ESOMAR 2011, Amsterdam, The Netherlands, 2011.
- IDEA, Ministry of Industry and Trade, "Vietnam e-Commerce 2019 White Book", 2019, Available at: http://www.idea.gov.vn/?page=document. Accessed 19/10/2019.
- Jiang, C., Zhao, W., Sun, X., Zhang, K., Zheng, R. and Qu, W., "The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior", Computers in Human Behavior, Vol. 64, 2016, pp. 754-759. https://doi.org/10.1016/j.chb.2016.07.046
- Kaplan, A. M. and Haenlein, M., "Users of the world, unite! The challenges and opportunities of Social Media", Business Horizons, Vol. 53, No. 1, 2010, pp. 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
- Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., and Nerur, S., "Advances in social media research: Past, present and future", Information Systems Frontiers, Vol. 20, No. 3, 2018, pp. 531-558. https://doi.org/10.1007/s10796-017-9810-y
- Kim, C., Oh, W., and Han, S., "Exploring the mobile app-net: A social network perspective of mobile app usage", Working Paper, 2013.
- Kim, E., Lee, J. A., Sung, Y., and Choi, S. M., "Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior", Computers in Human Behavior, Vol. 62, 2016a, pp. 116-123. https://doi.org/10.1016/j.chb.2016.03.078
- Kim, S. C., Yoon, D., and Han, E. K., "Antecedents of mobile app usage among smartphone users", Journal of Marketing Communications, Vol. 22, No. 6, 2016b, pp. 653-670. https://doi.org/10.1080/13527266.2014.951065
- Kline, R. B., Principles and practice of structural equation modeling, 3rd ed, Guilford Press, New York, USA, 2011.
- Kline, R. B., Principles and practice of structural equation modeling, 4th eds, Guilford Press, New York, USA, 2015.
- Lai, M. K. and Huang, Y. S., "Can learning theoretical approaches illuminate the ways in which advertising gamesaffect attitude, recall, and purchase intention?", International Journal of Electronic Business Management, Vol. 9, No. 4, 2011, pp. 368-380
- Lee, M. K. O. and Turban, E., "A trust model for consumer Internet shopping", International Journal of Electronic Commerce, Vol. 6, No. 1, 2001, pp. 75-91. https://doi.org/10.1080/10864415.2001.11044227
- Leppaniemi, M. and Karjaluoto, H., "Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns", Journal of Systems and Information Technology, Vol. 10, No. 3, 2008, pp. 251-265. https://doi.org/10.1108/13287260810916943
- Leppaniemi, M. and Karjaluoto, H., "Factors influencing consumers' willingness to accept mobile advertising: a conceptual model", International Journal of Mobile Communications, Vol. 3, No. 3, 2005, pp. 197-213. https://doi.org/10.1504/IJMC.2005.006580
- Li, K. and Du, T. C., "Building a targeted mobile advertising system for locationbased services", Decision Support Systems, Vol. 54, No. 1, 2012, pp. 1-8. https://doi.org/10.1016/j.dss.2012.02.002
- Li, M., Dong, Z. Y., and Chen, X., "Factors influencing consumption experience of mobile commerce: A study from experiential view", Internet Research, Vol. 22, No. 2, 2012, pp. 120-141. https://doi.org/10.1108/10662241211214539
- Lin, T. T., Paragas, F., Goh, D., and R. Bautista, J., "Developing location-based mobile advertising in Singapore: A socio-technical perspective", Technological Forecasting and Social Change, Vol. 103, 2016, pp. 334-349. https://doi.org/10.1016/j.techfore.2015.06.002
- Liu, C. L., Sinkovics, R. R., Pezderkab, N., and Haghirian, P., "Determinants of consumer perceptions toward mobile advertising: A comparison between Japan and Austria", Journal of Interactive Marketing, Vol. 26, No. 1, 2012, pp. 21-32. https://doi.org/10.1016/j.intmar.2011.07.002
- Lu, C. C., Wu, L., and Hsiao, W. H., "Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives", International Journal of Information Management, Vol. 47, 2019, pp. 101-111. https://doi.org/10.1016/j.ijinfomgt.2018.12.020
- Marketing Zeitgeist, "Smartphone ownership on the rise in Asia pacific: Nielsen", 2012, Available at: http://www.marketingmagazine.com.my/index.php/categories/digital/8169-smartphone-ownership-onthe-rise-in-asia-pacific-whilst-advertisers-struggle-to engage-with-consumers-via-mobile-ads-nielsen. Accessed: 15/02/2020.
- Megdadi, Y. A. A. and Nusair, T. T., "Factors influencing advertising message value by mobile marketing among Jordanian users: Empirical study", European Journal of Economics, Finance and Administrative Sciences, Vol. 31, 2011, pp. 87-98.
- Meng, W., Ding, R., Chung, S. P., Han, S., and Lee, W., "The price of free: Privacy leakage in personalized mobile in-app ads", Proceedings of the network and distributed system security (NDSS'16), San Diego, California, USA, 2016.
- Merisavo, M., Kajalo, S., Karjaluoto, H., Virtanen, V., Salmenkivi, S., and Raulas, M., "An empirical study of the drivers of consumer acceptance of mobile advertising", Journal of Interactive Advertising, Vol. 7, No. 2, 2007, pp. 41-50. https://doi.org/10.1080/15252019.2007.10722130
- MIC, "Vietnam has 130 million mobile phone subscribers", 2018, Available at: http://www.vnpt.vn/en/News/NewsEvents/View/tabid/219/newsid/48288/seo/Vietnam-has-130-million-mobile-phone-subscribers/Default.aspx. Accessed 19/10/2019.
- Muk, A. and Chung, C., "Applying the technology acceptance model in a twocountry study of SMS advertising", Journal of Business Research, Vol. 68, No. 1, 2015, pp. 1-6. https://doi.org/10.1016/j.jbusres.2014.06.001
- Muralidharan, S., La Ferle, C., and Sung, Y., "How culture influences the 'social'in social media: Socializing and advertising on smartphones in India and the United States", Cyberpsychology, Behavior, and Social Networking, Vol. 18, No. 6, 2015, pp. 356-360. https://doi.org/10.1089/cyber.2015.0008
- Nasco, S. A. and Bruner, G. C., "Comparing consumer responses to advertising and non-advertising mobile communications", Psychology & Marketing, Vol. 25, No. 8, 2008, pp. 821-837. https://doi.org/10.1002/mar.20241
- Parreno, J. M., Sanz-Blas, S., Ruiz-Mafe, C., and Aldas-Manzano, J., "Key factors of teenagers' mobile advertising acceptance", Industrial Management & Data Systems, Vol. 113, No. 5, 2012, pp. 732-749. https://doi.org/10.1108/02635571311324179
- Pavlou, P. A. and Fygenson, M., "Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior", MIS Quarterly, Vol. 30, No. 1, 2006, pp. 115-143. https://doi.org/10.2307/25148720
- Podsakoff P. M., MacKenzie, S., Lee, J., and Podsakoff, N. P., "Common method biases in behavioral research: A critical review of the literature and recommended remedies", The Journal of Applied Psychology, Vol. 88, No. 5, 2003, pp. 879-903. https://doi.org/10.1037/0021-9010.88.5.879
- Podsakoff, P. M., MacKenzie, S. B., and Podsakoff, N. P., "Sources of method bias in social science research and recommendations on how to control it", Annual Review of Psychology, Vol. 63, 2012, pp. 539-569. https://doi.org/10.1146/annurev-psych-120710-100452
- Q&Me, "Vietnamese social media and online ads 2019", 2019, Available at: https://www.slideshare.net/asiaplus_inc/vietnamese-social-media-and-online-ads-2019. Accessed: 15/02/2020.
- Raines, C., "In-app mobile advertising: Investigating consumer attitudes towards pull-based mobile advertising amongst young adults in the UK", Journal of Promotional Communications, Vol. 1, No. 1, 2013, pp. 125-148.
- Reis, H. T., "Domains of experience: investigating relationship processes from three perspectives", In Erber, R. and R. Gilmour (eds.), Theoretical frameworks for personal relationships, Erlbaum, Hillsdale, New Jersey, USA, 1994, pp. 87-110.
- Rogers, E. M., Diffusion of innovations, Free Press, New York, USA, 2003.
- Ryan, R. M., Deci, E. L., Nix, G. A., and Manly, J. B., "Revitalization through self- regulation: The effects of autonomous and controlled motivation on happiness and vitality", Journal of Experimental Social Psychology, Vol. 35, No. 3, 1999, pp. 266-284. https://doi.org/10.1006/jesp.1999.1382
- Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., and Morrissey, S., "Mobile shopper marketing: Key issues, current insights, and future research avenues", Journal of Interactive Marketing, Vol. 34, 2016, pp. 37-48. https://doi.org/10.1016/j.intmar.2016.03.002
- Shareef, M. A., Mukerji, B., Alryalat, M. A. A., Wright, A., and Dwivedi, Y. K., "Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers", Journal of Retailing and Consumer Services, Vol. 43, 2018, pp. 258-268. https://doi.org/10.1016/j.jretconser.2018.04.006
- Statista, "Number of internet users in Vietnam from 2017 to 2023", 2019, Available at: https://www.statista.com/statistics/369732/internet-users-vietnam/ Accessed: 19/10/2019.
- To, W. M. and Lai, L. S. L., "Data analytics in China: Trends, issues, and challenges", IT Professional, Vol. 17, No. 4, 2015, pp. 49-55. https://doi.org/10.1109/MITP.2015.66
- Tsang, M. M., Ho, S., and Liang, T., "Consumer attitudes toward mobile advertising: An empirical study", International Journal of Electronic Commerce, Vol. 8, No. 3, 2004, pp. 65-78. https://doi.org/10.1080/10864415.2004.11044301
- Varnali, K. and Toker, A., "Mobile marketing research: The-state-of-the-art", International Journal of Information Management, Vol. 30, No. 2, 2010, pp. 144-151. https://doi.org/10.1016/j.ijinfomgt.2009.08.009
- Vietnaminsider, "Samsung continued to lead Vietnam's smartphone market in October", 2019, Available at: https://vietnaminsider.vn/samsung-smartphonesmarket-share-slipped-in-vietnam/. Accessed at 15/02/2020.
- Vneconomictimes, "Vietnamese spend most time watching mobile ads", 2019, Available at: https://vneconomictimes.com/article/society/vietnamese-spend-most-time-watching-mobile-ads. Accessed: 15/02/2020.
- Vorderer, P., Kromer, N., and Schneider, F. M., "Permanently online-Permanently connected: Explorations into university students' use of social media and mobile smart devices", Computers in Human Behavior, Vol. 63, 2016, pp. 694-703. https://doi.org/10.1016/j.chb.2016.05.085
- Wei, T. T., Marthandan, G., Chong, A. Y. L., Ooi, K. B., and Arumugam, S., "What drives Malaysian m- commerce adoption? An empirical analysis", Industrial Management & Data Systems, Vol. 109, No. 3, 2009, pp. 370-388. https://doi.org/10.1108/02635570910939399
- Wong, M. M. T. and Tang, E. P. Y., "Consumers' attitudes towards mobile advertising: the role of permission", Review of Business Research, Vol. 8, No. 3, 2008, pp. 181-187.
- Xu, D., "The influence of personalization in affecting consumer attitudes toward mobile advertising in China", Journal of Computer Information Systems, Vol. 47, No. 2, 2007, pp. 9-19.
- Xu, R., Frey, R. M., Fleisch, E., and Ilic, A., "Understanding the impact of personality traits on mobile app adoption: Insights from a large-scale field study", Computers in Human Behavior, Vol. 62, 2016, pp. 244-256. https://doi.org/10.1016/j.chb.2016.04.011
- Yang, B., Kim, Y., and Yoo, C., "The integrated mobile advertising model: The effects of technology and emotion-based evaluations", Journal of Business Research, Vol. 66, No. 9, 2013, pp. 1345-1352. https://doi.org/10.1016/j.jbusres.2012.02.035
- Yun, H., Han, D., and Lee, C. C., "Understanding the use of location-based service applications: Do privacy concerns matter?", Journal of Electronic Commerce Research, Vol. 14, No. 3, 2013, pp. 215-230.
Cited by
- The generation Z audience for in-app advertising vol.13, pp.3, 2020, https://doi.org/10.1108/jibr-08-2020-0275