Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Mobile Video Contents Application

모바일 어플리케이션 의 영상콘텐츠 사례 연구

  • SHI, YU (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.) ;
  • Chung, Jean-Hun (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
  • 스위 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2019.12.18
  • Accepted : 2020.03.20
  • Published : 2020.03.28
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Abstract

is a mobile application based SNS video platform that launched its service in China in 2016. At the beginning of the service, TikTok is a music video content platform, and later, it evolved into a social platform that provides a wide variety of contents, and the process of creating, producing, and editing videos was easily provided. Since started its service, it has analyzed various social phenomena that have appeared to young people and the types and characteristics of video content popular in this app. The demand for vertical video content in the form of short clip is on the rise rapidly, which can be expected to improve the quality of video content in accordance with the development of mobile-based imaging technology. Useful for mobile based on the creative video producers through this study data are to be used to.

은 2016년 중국에서 서비스를 시작한 모바일 앱 기반의 SNS 동영상 플랫폼이다. 서비스가 시작된 처음에는 뮤직 비디오 콘텐츠가 주를 이루웠고, 이후 다양한 콘텐츠를 제공하는 소셜 플랫폼으로 발전하였으며 영상의 창작, 제작, 편집 등의 제작과정이 간편하게 제공되었다. 모바일에서 이 서비스를 시작한 후 젊은층을 중심으로 나타나고 있는 여러 가지의 사회 현상과 본 앱에서 인기 있는 영상콘텐츠의 유형과 특징을 분석하였다. 세로형 Short Clip 형태의 영상콘텐츠의 수요는 급격히 증가 추세이며, 이는 모바일 기반 영상 제작기술의 발전에 따라 영상콘텐츠의 질적 향상을 기대할 수 있다. 본 연구를 통해 모바일을 기반으로 하는 창작 동영상 제작자들에게 유용한 자료로 활용되길 기대한다.

Keywords

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