Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Mediating Effects of Organizational Learning Orientation on the Relationship between Entrepreneurship of Corporate Members and Individual and Group Creativity

기업조직 구성원의 기업가정신과 개인 및 집단 창의성 관계에서 조직학습지향성의 매개효과에 관한 연구

  • Song, Chan-Sub (Consulting School, Kumoh National Institute of Technology) ;
  • Noh, Youn-Sook (Business School, Kumoh National Institute of Technology) ;
  • Lee, Da-Jung (Business School, Kumoh National Institute of Technology) ;
  • Lee, Sun-Kyu (Department of Business Administration, Kumoh National Institute of Technology)
  • 송찬섭 (금오공과대학교 경영학과) ;
  • 노연숙 (금오공과대학교 경영학과) ;
  • 이다정 (금오공과대학교 경영학과) ;
  • 이선규 (금오공과대학교 경영학과)
  • Received : 2019.12.18
  • Accepted : 2020.03.20
  • Published : 2020.03.28
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Abstract

This study deals with the relationship between entrepreneurship of corporate member and creativity at the organizational level by empirically analyzing the relationship between entrepreneurship, organizational learning orientation, individual creativity, and group creativity. In particular, the relationship between entrepreneurship and creativity focuses on analyzing the mediating effects of organizational learning orientation. Based on the literature research, the research model and hypothesis were established by explaining the relationship between entrepreneurship, individual and group creativity, and organizational learning orientation. 308 copies of the questionnaire were distributed and collected for manufacturing workers in Gyeongbuk, and empirical analysis was conducted through structural equations. As a result, it was confirmed that entrepreneurship has an influence on organizational learning orientation without directly affecting individual and group creativity. In addition, the effects of entrepreneurship on organizational learning orientation and organizational learning orientation on individual and group creativity were examined. These findings can provide Directions for organizational management from the cultural perspective by identifying the effects of entrepreneurship and organizational learning orientation at the organizational level.

본 연구는 기업조직 구성원의 기업가정신과 조직학습지향성, 개인창의성, 집단창의성의 관계를 실증분석하고, 그 효과를 확인함으로써, 조직차원에서 기업가정신과 창의성의 관계를 다루었다. 특히 기업가정신과 창의성의 관계에 있어서, 조직학습지향성의 매개효과 분석에 초점을 두고 있다. 문헌연구를 바탕으로 기업가정신과 개인 및 집단 창의성, 조직학습지향성의 관계를 설명함으로써 연구모형 및 가설을 설정하였다. 경북의 제조업 종사자를 대상으로 308부의 설문지를 배포·회수하여 구조방정식을 통한 실증분석을 시행하였다. 연구 결과, 기업가정신은 개인·집단창의성에 유의한 영향을 직접적으로 미치지 않고 조직학습지향성을 매개하여 영향을 주는 것이 확인되었다. 그리고 기업가정신이 조직학습지향성에 미치는 영향과 조직학습지향성이 개인·집단창의성에 미치는 영향을 확인하였다. 이러한 연구결과는 조직 차원에서 기업가정신과 조직학습지향성 효과를 파악함으로써 문화적 측면에서 조직 관리를 위한 방향성을 제공할 수 있을 것이다.

Keywords

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