References
- Beyond Closet. (2020). Beyondcloset clothing. Retrieved December 9, 2020, from http://www.beyondcloset.com/product/list.html?cate_no=162
- Binggrae. (2020, July 3). Cotes Guerang robe. Retrieved December 6, 2020, from http://www.bing.co.kr/newsroom/media_press/detail/1541
- Choi, Y. H., & Lee, K. H. (2020). Informatics anlysis of consumer reviews for 「Frozen 2」 fashion collaboration products -Semantic networks and sentiment analysis-. The Research Journal of the Costume Culture, 28(2), 265-284. doi:10.29049/rjcc.2020.28.2.265
- Clien. (2020). IKEA 3D virtual model. Retrieved December 9, 2020, from https://www.clien.net/service/board/park/15379704
- Covernat. (2020). Covernat image. Retrieved December 2, 2020, from https://covernat.net/article/event/13/7691/
- Dopsago. (2020, September 14). 이케아 모델로 발탁된 미모의 SNS 스타, 충격적 정체 [Beautiful SNS star selected as IKEA model, shocking identity]. 1boon. Retrieved October 17, 2020, from https://1boon.kakao.com/forsnap/5f5ebeed5803646c206780bf
- E.land. (2020, May 28). 스파오X미디어 콘텐츠 콜라보레이션 [SPAO & media contents collaboration]. E.LAND. Retrieved October 15, 2020, from http: //www.eland.co.kr/%EC%8A%A4%ED%8C%8C%EC%98%A4x%EB%AF%B8%EB%94%94%EC%96%B4-%EC%BD%98%ED%85%90%EC%B8%A0-%EC%BD%9C%EB%9D%BC%EB%B3%B4%EB%A0%88%EC%9D%B4%EC%85%98/
- Eum, K. H., & Choi, Y. M. (2012). A case study on type of collaboration in fashion brand. Journal of Digital Design, 12(1), 133-144. doi:10.17280/jdd.2012.12.1.014
- GBTdigital marketing. (2020, April 14). 마케팅 기법: 콘텐츠 콜라보레이션 [Marketing technique: Contents collaboration]. Digital Marketing. Retrieved October 7, 2020, from https://gbtdigitalmarketing.tistory.com/5
- GU. (2020). Virtual human YU. Retrieved December 3, 2020, from https://www.gu-global.com/jp/ja/feature/virtual-model-YU/women/pc/
- Harpersbazaar. (2019, May 16). Calvin Klein 3D virtual image. Retrieved December 5, 2020, from https://www.harpersbazaar.com/fashion/models/a27496334/bella-hadid-lil-miquela-calvin-klein/
- Hwang, Y. J. (2020, April 12). 당신의 삶은 인스타그래머블 하신가요? [Is your life instagramable?]. SNUniversity Newspaper. Retrieved October 18, 2020, from http://www.snunews.com/news/articleView.html?idxno=21087
- Hyundai. (2020). Hyundai uplex character. Retrieved December 5, 2020, from https://thehyundai.tistory.com/entry/Shopping-Energy-Park
- Im, G. R. (2020, March 10). GU가 만든 가상 모델 '유', 체형에 맞는 옷 제안 [Virtual model YU created by GU, suggests clothes that fit the body shape]. Fashionpost. Retrieved December 7, 2020, from https://fpost.co.kr/board/bbs/board.php?wr_id=1090&bo_table=newsinnews
- Jang, H., & Yoh, E. (2020). Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer. The Research Journal of the Costume Culture, 28(4), 46-62. doi:10.29049/rjcc.2020.28.4.446
- Jung, A. I. (2019, November 4). 청바지의 대명사 '리바이스'는 어떻게 인기를 되찾았을까? [How did Levi's jeans, regain popularity?]. Seoul Economy Daily. Retrieved November 22, 2020, from https://sedaily.com/NewsView/1VQO1JZH03
- Kang, S. A. (2020, September 23). 1․2층에 유스 컬처 매장 배치, MZ세대 놀이터로 힙하게 변신 [Place youth culture store on 1st and 2nd floor, transforming hip into a MZ generation playground]. Chosunilbo. Retrieved Nobember 24, 2020, from https://www.chosun.com/special/future100/fu_general/2020/09/23/ONZBAIZSNJH4HBVRCDOH2UFNEM/
- Kim, D. H. (2020, February 28). 커버넛, 매출 650억 목표, 문화협업확대 [Covernut, sales target 65 billion, expanding cultural collaboration]. Apprelnews. Retrieved November 23, 2020, from http://www.apparelnews.co.kr/news/news_view/?idx=181196
- Kim, E., & Kim, H. (2018). A study on collaboration in cosmetic industry and the purchasing decision of consumer. Journal of the Korean Society of Design Culture, 24(1), 119-129.
- Kim, H., & Park, H. (2020). The characteristics and meaning of art collaboration in the luxury Louis Vuitton brand -Focusing on bags since 2000-. Journal of Fashion Business, 24(2), 100-118. doi:10.12940/jfb.2020.24.2.100
- Kim, S. Y. (2020). Case and meaning of gamification by the convergence of fashion and game - Fousing on Luxury brands-. The Korean Society of Science & Art, 38(4), 17-32. doi:10.17548/ksaf.2020.09.30.17
- Korea Communications Agency. (2014). 콘텐츠 콜라보레이션 사례분석과 향후 발전 전략 [Case study of contents collaboration and future developed]. Trend Focus, 77, 55-68. Retrieved September 22, 2020, from https://www.kca.kr/boardView.do?pageId=www145&boardId=TRENDS&seq=2621656&movePage=1&searchTp=TM&searchQuery=%EC%BD%98%ED%85%90%EC%B8%A0%20%EC%BD%9C%EB%9D%BC%EB%B3%B4%EB%A0%88%EC%9D%B4%EC%85%98
- Lee, H.-J., & Lee, K.-H. (2016). Efects of fashion product image preference on brand image importance and advertising factor evaluation of working women. The Research Journal of the Costume Culture, 24(3), 324-354. doi:10.29049/rjcc.2016.24.3.324
- Lee, J. H. (2019, December 20). 2020년을 주도할 밀레니얼 Z세대의 트렌드 [Millenial-Z generation trend for 2020]. Daehong Communications, 265, 14-17. Retrieved November 20, 2020, from https://www.daehong.com/upload/magazine/539a5b4c-9225-4010-b25b-61f9c4521de9.pdf
- Lee, J. Y. (2020, Septmeber 15). 이케아 재팬, 새 광고 모델로 버추얼 모델 '임마' 발탁 [IKEA Japan, new advertising model 'Imma' is virtual medel]. webdaily. Retrieved October 20, 2020, from https://news.webdaily.co.kr/view.php?ud=2020091516580636965796a9480c_7
- Lee, M. J. (2019, November 25). 스파오, 콜라보레이션으로 1500억? 이번에 '펭수'와 협업 달성 [SPAO, 150 billion won in collaboration? This time, collaboration with Pengsu]. FashionN. Retrieved October 15, 2020, from https://m.fashionn.com/board/read.php?table=&number=31112
- Levi's. (2019). Levi's denim. Retrieved December 5, 2020, from https://www.levi.com/US/en_US/search/levis%20%20super%20mario
- Mang, H. K. (2020, July 28). AI가 모델․유튜버도 대체? '가짜'로 마케팅 하는 세상 [Does AI replace models and YouTubers? A world of 'fake' marketing]. Hankookilbo. Retrieved November 23, 2020, from https://www.hankookilbo.com/News/Read/A2020072809400003105
- Min, S.-H., & Kim, S.-I. (2018). A study on value creation through case analysis of design collaboration. Journal of Digital Convergence, 16(5), 385-390. doi:10.14400/jdc.2018.16.5.385
- Musinsa. (2018). HEAD sweatshirts. Retrieved December 11, 2020, from https://search.musinsa.com/search/musinsa/contents?q=%EB%B3%B5%EC%8B%B1%EC%8A%A4%ED%83%80&list_kind=small&sortCode=create_date&sub_sort=&page=1&display_cnt=90&saleGoods=&includeSoldOut=&popular=&category1DepthCo
- Musinsa. (2019a, December 3). 무신사에서 저세상 텐션의 인기 아이템을 득템하라! [Get popular items of over-world tension from Musinsa!]. Musinsa magazine. Retrieved November 23, 2020, from https://www.musinsa.com/index.php?m=magazine&uid=13932
- Musinsa. (2019b, November). S.T. Dupont shirts. Retrieved November 23, 2020, from https://www.musinsa.com/?m=lookbook&uid=20774
- Musinsa. (2020). TBJ & Nuguri hood design. Retrieved December 9, 2020, from https://store.musinsa.com/app/goods/1489117
- Oh, S. (2018). Pay attention to the Z generation. Marketing, 52(1), 57-62.
- Onitsuka Tiger. (2019, September 5). A global collaboration film featuring Will Smith [YouTubeChannel]. Retrieved September 15, 2020, from https://www.youtube.com/watch?v=o6JghjlCzJw
- Park, H. I., & Kim, S. I. (2020). A case study on design collaboration marketing in Korean crossbusiness. Journal of Digital Convergence, 18(5), 383-389. doi:10.14400/jdc.2020.18.5.383
- Park, H. Y. (2020, January 6). 에스.티.듀퐁, 스타워즈 매니아 하남으로 모여라 [S.T. Doupont, Starwars mania, gather in Hanam]. Apparelnews. Retrieved November 23, 2020, from http://www.apparelnews.co.kr/news/news_view/?idx=180282
- Saunders, N. (2019, May 16). Bella Hadid makes out with Lil Miquela in Calvin Klein campaign. Retrieved December 5, 2020, from https://www.harpersbazaar.com/fashion/models/a27496334/bella-hadid-lil-miquela-calvin-klein/
- Shin, H. J., & Lee, K.-H. (2018). Fashion consumers' information search and sharing in new media age. The Research Journal of the Costume Culture, 26(2), 251-263. doi:10.29049/rjcc.2018. 26.2.251
- Slowacid. (2020). Slowacid T-shirts. Retrieved December 4, 2020, from http://www.slowacid.com/lookbook/list.html?cate_no=66
- Spao. (2020). Spao design. Retrieved November 7, 2020, from http://www.spao.com/product/search.html?except_keyword=except&keyword=%EA%B8%B0%EC%83%9D%EC%B6%A9&x=8&y=19
- Statistics Korea. (2020, October 7). 통계로 보는 MZ 세대 트렌드 [Statistics on MZ generation trends] [Blog Post]. Retrieved December 7, 2020, from https://blog.naver.com/hi_nso/222109361424
- Sung, H., & Yu, H. (2020). An analysis of collaboration cases of fashion brand targeting millennial generation -Focused on 2017 to 2019-. Journal of the Korean Society of Design Culture, 26(2), 221-233. doi:10.18208/ksdc.2020.26.2.221
- Yoo, B. (2011). 가치 혁신의 마케팅전략 [Marketing strategy of value innovation]. Oricom Brand Journal. Retrieved September 20, 2020, from http://www.oricom.com/data/brand/VNBy201102220206091298307969328.pdf