Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Expression Types of Modern Fashion Show Space from the Perspective of Pepper's Contextualism

  • Liu, Shuai (Dept. of Clothing & Textiles, College of Human Ecology, Pusan National University) ;
  • Kwon, Mi Jeong (Dept. of Clothing & Textiles, College of Human Ecology, Pusan National University)
  • Received : 2020.07.22
  • Accepted : 2020.08.27
  • Published : 2020.12.30
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Abstract

This study analyzed contextual expression types in modern fashion show space derived from the architecture based on Pepper's Contextualism. Pepper's Contextualism theory was applied to fashion showcases of the world's four largest collections from 2010 to 2020 by analyzing contextual expression in architecture, resulting in six contextual expression types. The first type was natural environmental contextual expression in which a modern fashion was fused with the natural environment using the natural environment's context. The second type was a temporal contextual expression expressed by blending the theme of a fashion show and an artificial environment that could express past, present, and future issues. The third type was a spatial contextual expression that extended in a flat or three-dimensional direction. This expression could connect with customers in the field. The fourth type was an associative contextual expression that could formally present the theme of a fashion show or a designer's inspiration by borrowing a specific place. The fifth type was an ideological contextual expression that could express a designer's concept or value through a fashion show's design. The sixth type was a contextual communication expression that could allow viewers to immerse themselves in the space of a fashion show venue mentally through a morphological or virtual technique and experience a fashion show.

Keywords

Acknowledgement

This work was supported by a 2-Year Research Grant of Pusan National University.

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