Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Study of GUI Design appearing in Fast Food Restaurant DID - Focused on Lotteria, McDonald's, Burger King and Mom's Touch -

패스트푸드점 DID에 나타난 GUI 디자인 연구 - 롯데리아, 맥도날드, 버커킹, 맘스터치 중심으로 -

  • Lee, Young-Hwa (Dept. of Visual Information Design, Dong Yang Mirae University)
  • 이영화 (동양미래대학교 시각정보디자인과)
  • Received : 2019.07.23
  • Accepted : 2019.11.20
  • Published : 2019.11.28
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Abstract

This study conducted an actual condition survey with users in order to examine the Graphic User Interface (GUI) design appearing in fast food Digital Information Display (DID). Selecting four restaurants with high sales in the hamburger industry in 2017, including Lotteria, McDonald's, Burger King, and Mom's Touch, based on this, this study investigated and analyzed GUI visual components appearing in DID, including layout, character, color, graphics, and videos based on this. As a result, this study could propose a design plan providing users with the layout that can be clearly and neatly divided, characters attracting attention with high readability, colors with high visibility, graphics attract interest, and videos with various contents, rather than a complex approach for efficient GUI design, analyzing the environmental factors of fast food restaurants.

본 논문에서는 패스트푸드점 DID에 나타난 GUI 디자인을 알아보기 위하여 사용자를 대상으로 실태조사를 실시하였다. 이를 바탕으로 2017년 햄버거 업계 매출이 높은 롯데리아, 맥도날드, 버거킹, 맘스터치 네 곳을 선정하고, DID에 나타난 GUI 시각적 구성요소인 레이아웃, 문자, 색채, 그래픽, 동영상 등을 살펴보고 분석하였다. 그 결과 효율적인 GUI 디자인을 위해 패스트푸드점의 환경적 요인을 분석하여 복잡한 접근보다는 구분이 명확하고 정돈된 레이아웃, 주목성과 가독성이 높은 문자, 시인성이 높은 색채, 흥미를 유도하는 그래픽, 다양한 콘텐츠의 동영상을 사용자에 제공하는 디자인 방안을 제안할 수 있었다.

Keywords

References

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