Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Effects of Negative Emotions from the Relationship in Adolescents on their Conspicuous Consumption

청소년의 또래관계에서 오는 부정적 감정이 의복과시소비 행동에 미치는 영향

  • Kim, Sang Jin (Dept. Clothing and Textiles, Pusan National University) ;
  • Lee, Jin Hwa (Dept. Clothing and Textiles, Pusan National University) ;
  • Kim, Seo Young (Dept. Clothing and Textiles, Pusan National University)
  • Received : 2019.02.23
  • Accepted : 2019.06.21
  • Published : 2019.10.30
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Abstract

Recently, purchasing expensive branded apparel became prevalent among adolescents as they consume conspicuously. People in their adolescence strongly tend to follow peers and are very likely to pay attention to how they wear look to others. Already a good deal of prior research about young people's conspicuous consumption have focused on variables related to these behaviors. The purpose of this study is to examine demographic characteristics of adolescents who show a conspicuous consumption and factors affecting this consumption which is related to peer relations. And we will examine how negative emotions arisen out of relations influence teenagers' conspicuous consumption of branded apparels ultimately. Being out of favor from peers has an effect on anxiety which is negative emotion in association with peer relations. According to the survey, adolescents did conspicuous consumption following others or following trends to get rid of anxiety. Also, if appears to be acting on clothing consumption as a means not to be marginalized. All these findings are expected to be useful information to adolescents to have a better habit of consumption life, and also anticipated to be valuable information for consumer behavior education. The cause of youth's show-off behavior, which is still incomplete in identity formation and immature in choice and judgement, will have to be analyzed and countermeasures taken against it.

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References

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