Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Study on Vitalization Awareness of Traditional Markets - Focus on Participation in Management Activation Education of Traditional Market Traders -

전통시장 활성화 인식도에 관한 연구 - 전통시장 상인의 경영활성화 교육 참여 여부를 중심으로 -

  • Kim, Yong-Sook (Department of Foodservice Management and Nutrition, Sangmyung University Graduate School) ;
  • Hong, Wan-Soo (Department of Foodservice Management and Nutrition, Sangmyung University)
  • 김용숙 (상명대학교 대학원 외식영양학과) ;
  • 홍완수 (상명대학교 식품영양학과)
  • Received : 2019.08.06
  • Accepted : 2019.09.24
  • Published : 2019.10.31
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Abstract

This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

Keywords

References

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