디지털융복합연구 (Journal of Digital Convergence)

한국디지털정책학회 (The Society of Digital Policy and Management)
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빅데이터 분석을 통한 프라이버시 인식에 관한 연구

A Study on the Privacy Awareness through Bigdata Analysis

  • 이송이 (단국대학교 IT법학협동과정) ;
  • 김성원 (단국대학교 IT법학협동과정) ;
  • 이환수 (단국대학교 융합보안학과)
  • Lee, Song-Yi (Department of Information Technology and Law, Dankook University) ;
  • Kim, Sung-Won (Department of Information Technology and Law, Dankook University) ;
  • Lee, Hwan-Soo (Department of Convergence Security, Dankook University)
  • 투고 : 2019.07.18
  • 심사 : 2019.10.20
  • 발행 : 2019.10.28
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초록

4차 산업혁명시대에 접어들면서 정보기술의 발전으로 인해 다양한 편익과 함께 프라이버시 이슈에 대한 사회적 관심 또한 증가해 왔다. 빅데이터를 통한 개인의 프라이버시 침해 위협 가능성이 높아지게 됨에 따라, 프라이버시에 대한 관리 및 보호에 대한 학술적 논의 또한 활발해지기 시작하였다. 전통적인 관점의 프라이버시는 기본적 인권으로 다양한 차원에서 정의된 반면, 최근의 연구 동향에 따르면 대부분 온라인상에서의 개인정보보호라는 정보 차원의 프라이버시에 대해서만 주로 논의하고 있다. 이러한 제한적 논의는 이론적 개념과 실제 인식 간의 왜곡을 초래할 뿐만 아니라 프라이버시 개념의 학술적 정의 및 사회적 합의를 더욱 어렵게 만드는 요인이 될 수 있다. 이에 본 연구에서는 최근 1년 동안 포탈 사이트 12,000건의 뉴스데이터를 바탕으로 온라인상에서 노출되는 프라이버시 개념을 분석하여 이론적 개념과 사회적으로 통용되는 개념의 차이를 비교 분석한다. 이러한 실증적 접근은 변화하고 있는 프라이버시 개념에 대한 이해와 국내 상황에 맞는 프라이버시 개념화를 위한 연구 방향을 제시할 수 있을 것으로 기대한다.

In the era of the 4th industrial revolution, the development of information technology brought various benefits, but it also increased social interest in privacy issues. As the possibility of personal privacy violation by big data increases, academic discussion about privacy management has begun to be active. While the traditional view of privacy has been defined at various levels as the basic human rights, most of the recent research trends are mainly concerned only with the information privacy of online privacy protection. This limited discussion can distort the theoretical concept and the actual perception, making the academic and social consensus of the concept of privacy more difficult. In this study, we analyze the privacy concept that is exposed on the internet based on 12,000 news data of the portal site for the past one year and compare the difference between the theoretical concept and the socially accepted concept. This empirical approach is expected to provide an understanding of the changing concept of privacy and a research direction for the conceptualization of privacy for current situations.

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