Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Analysis of Preference by Mobile Game Character Type -Focused on Dragon Village, Cookie Run, Ani Pang-

모바일 게임캐릭터 유형별 선호도 분석 -드래곤 빌리지, 쿠키런, 애니팡을 중심으로-

  • Chi, Se-Eun (Design Management, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 지세은 (홍익대학교 국제디자인전문대학원 디자인경영 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2019.06.05
  • Accepted : 2019.09.20
  • Published : 2019.09.28
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Abstract

This study is a study on the factors of preference for mobile game characters whose intellectual property rights (IP) influence is great. There have been many cases in which user-side research has been conducted on the character's preference factors. However, it is largely macro-divided. Detailed analytical studies are needed because details are overlooked. By classifying the elements of the character, the five-point scale of the recorder also obtains the data through the survey. Detailed factors were analyzed according to the results. Prior studies and results were compared and factors consistent with prior studies were analyzed. Because this study analyzed detailed factors, unlike previous studies of macro view. It is expected to help develop characters in the future.

본 연구는 IP(지적재산권)의 영향이 큰 모바일 게임캐릭터들의 선호도 요인 조사에 관한 연구이다. 캐릭터의 선호요인에 대해 사용자 측면에서의 진행된 연구 사례는 많다. 하지만, 대부분 거시적으로 나누어져 있으며, 세부적인 측면은 알 수 없기 때문에 좀 더 구체적인 분석 연구가 필요하다. 캐릭터의 요소들을 분류하여 리커트 5점 척도 설문을 통해 결과에 따라 세부 요인들을 분석하였다. 본 연구에서는 사용자가 선호하는 캐릭터의 요소들을 캐릭터 구성요소별로 분석했다. 연구 결과, 캐릭터의 선호요인 중 공통으로 나타난 요소들을 알 수 있었다. 공통요인들은 동물형 캐릭터와 간략화된 유형을 가장 선호하고, 고양이 토끼 등의 익숙한 캐릭터를 가장 선호했다. 이 연구를 바탕으로 향후 게임캐릭터 개발에 도움이 되길 바란다.

Keywords

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